达乐公司今年早些时候曾表示，尽管低收入消费者甚至难以负担部分生活必需品，但该公司低价商品组 合也吸引了更多高收入消费者到店消费。 零售行业 "风向标" 沃尔玛（Walmart，股票代码 WMT）同样吸引了不少高收入消费者 —— 这些消费者 前往沃尔玛门店选购低价食品杂货。本月早些时候，沃尔玛也上调了年度销售目标。 达乐公司周三表示，其在制定年度目标时已将 "消费者行为相关的潜在不确定性" 纳入考量。 来源：环球市场播报 达乐公司（Dollar General，股票代码 DG）周四上调了年度销售额及利润预期。当前美国市场受关税与 通胀担忧影响，各收入阶层中注重成本的消费者需求保持稳定，该公司正依托这一市场态势制定发展策 略。 该公司股价在盘前交易中上涨约 6%，今年以来累计涨幅已接近 47%。 传统上，折扣连锁超市（Dollar stores，以低价商品为核心定位的零售业态）在经济下行期表现更佳 —— 因为注重预算的消费者会转向这类超市购买价格实惠的必需品。 在截至 8 月 1 日的季度中，该公司同店销售额同比增长 2.8%，超过市场预期的 2.5% 增幅 —— 这一业 绩得益于到店顾客数量的增长以及单客消费金 ...

Core Insights - The ongoing competition between Amazon and Walmart has intensified, with both companies launching significant promotional events to attract consumers [2][3] - Amazon's Prime Day is set to take place from July 8 to July 11, 2023, with an expected transaction volume of $23 billion, while Walmart will launch its "Walmart Deals" on the same day, extending its promotional period to July 13 [3][4] - The retail landscape is shifting as consumers prioritize lower prices due to economic pressures, leading to a "loyalty crisis" where price becomes the primary concern for shoppers [6][9] Amazon's Performance - In Q1 2025, Amazon's North American net sales reached $92.89 billion, a year-on-year increase of approximately 7.6%, but the operating profit growth slowed significantly [5] - The operating profit margin for Amazon in North America was only 6.3%, below market expectations, indicating a challenging environment for the company [5] Walmart's Growth - Walmart's e-commerce sales in the same quarter grew by 21% to $112.2 billion, achieving profitability for the first time in its e-commerce segment [5] - Walmart's market penetration in e-commerce has surged to 43%, making it the second-largest e-commerce platform in the U.S. after Amazon [5] Consumer Behavior Trends - A significant portion of American consumers are experiencing financial strain, with over half reporting their financial situation as "average" or "poor," leading to a decline in discretionary spending [6] - The trend of consumers seeking lower-priced goods has been noted, with discount retailers like Dollar General reporting a shift towards essential purchases [6] Retail Strategy Shifts - Retailers are increasingly focusing on online sales, with many closing underperforming physical stores to concentrate on profitable areas [7][8] - Companies like Kohl's have closed multiple stores as part of a strategy to enhance efficiency and profitability, despite ongoing sales declines [8] Future Outlook - The retail industry is expected to undergo significant changes, with a focus on fewer, higher-quality stores rather than a larger number of mediocre ones [9] - Retailers must adapt to evolving consumer preferences and economic conditions to remain competitive in the market [9]