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贵族雪糕失宠,平价雪糕靠创意逆袭
Qi Lu Wan Bao· 2025-07-10 21:18
Group 1 - The ice cream market in Linyi is showing a clear trend towards affordable products, with high-priced "ice cream assassins" becoming rare and low-priced options dominating consumer preferences [2][3] - Sales of ice cream products priced below 5 yuan have increased by approximately 30% compared to previous years, with brands like Mengniu, Yili, and Helu Xue seeing daily sales exceeding 1,000 boxes [3] - Consumers are increasingly favoring traditional low-cost ice creams like "Old Popsicle" and "Choco Pie," while high-end products priced over 20 yuan are seeing reduced interest from both consumers and wholesalers [3] Group 2 - There is a growing demand for healthier ice cream options, with consumers prioritizing low-sugar and low-calorie products, reflecting a shift towards health-conscious eating habits [4] - Sales of health-oriented ice creams, such as those with zero sugar and high fresh milk content, account for about 30% of overall sales, indicating a significant market trend [4] - A specific low-sugar green bean ice cream has seen sales increase by nearly 200% compared to 2024, highlighting the rising popularity of health-focused products among consumers [4] Group 3 - The ice cream market is also witnessing innovation in product design, with creative ice creams resembling various food items like chicken legs and hamburgers, priced around 10 yuan [5] - Collaborative ice cream products featuring popular cartoon characters are being launched, targeting younger consumers, with prices ranging from 10 to 20 yuan [5] - Despite the creative appeal, brands recognize that merely relying on novelty and collaborations is insufficient for market success; improvements in ingredients and taste are essential for gaining market share [5]
【书籍专题 · 法式西点材料学 】市售酵母的类型与分类
东京烘焙职业人· 2025-07-09 06:41
本干货摘选自 《法式西点材料学》 一混性酵母 常用酵母类型,是由酵母菌的培养液经过低温干燥等特殊方式 得到的颗粒状物质,其作用类似于生酵母但效果较弱。使用前 需用温水(约 40℃)浸泡,做发酵准备。 即发高活性酵母 常用酵母类型,制作工艺类似于酵母,使用效果高于生酵母,用 量也较小,但是风味不及生酵母。 生(鲜)酵母 较常用酵母类型, 由酵母菌培养液脱水制成, 具备很强的渗透耐 压性,即便是在糖份含量很高的面团中也能有较好的自我保护 功能,维持自身的细胞结构。另外,生(鲜)酵母具有的蔗糖转化 酶活性很高这种酶的活性越高, 分解蔗糖分子的速度就越快。 鲜酵母适合存放的温度是 0℃~4℃冷藏,因为这个温度范围内 酵母只是会通过缓慢的代谢来维持生命是处于休眠状态的。保 质期在 45 天左右。 如果存放的温度低于0℃的话,鲜酵母的水分会开始结冰,酵母 会停止代谢,逐渐死亡,失去活性。而且结冰产生的冰还会将酵 母细胞的细胞壁刺破,使活的酵母也受到损伤。 如果存放温度高于5℃,鲜酵母的开始慢慢活动,再高一点,就 是代谢旺盛,加速酵母老化。酵母死亡后的会成为一个营养丰 富的细菌培养基, 产生很多有害细菌。 一醇母 高糖与无 ...
“顺便购买”成利器?AW超市想重构消费场景
Bei Jing Shang Bao· 2025-07-08 13:31
Core Insights - AW Supermarket has opened in Beijing, replacing Hualian Supermarket, with a focus on organic products making up 25% of its offerings and a delivery service covering a 3-5 km radius [1][3] Group 1: Market Positioning - AW Supermarket aims to capture the retail market in Beijing, competing directly with nearby stores like Caixian Guomei and Hema Fresh [1][5] - The supermarket emphasizes personalized and customized services, integrating local flavors into its food offerings [3][6] Group 2: Product Strategy - The product range includes low-sugar, low-fat, and organic items, with clear nutritional labeling, and a focus on freshly prepared meals [3][5] - AW Supermarket plans to introduce smart shelves, self-checkout, and virtual tasting experiences to enhance shopping convenience [3][6] Group 3: Competitive Landscape - The competitive pressure comes from established supermarkets in the vicinity, including Jingkelong, Yonghui, and various Hema formats, which already have consumer loyalty [5][6] - AW Supermarket's delivery area overlaps significantly with competitors like Sam's Club and Meituan's Xiaoxiang Supermarket, making differentiation crucial [5][6] Group 4: Consumer Behavior - Consumers in Beijing are increasingly demanding high-quality, diverse products and are willing to pay for simplicity in ingredient lists, indicating a shift towards refined and differentiated offerings [5][6] - To succeed, AW Supermarket must enhance the in-store shopping experience, providing unique products and a compelling environment to encourage impulse purchases [6]
研判2025!中国冰淇淋行业产业链图谱、市场规模、竞争格局及未来前景分析:冷链建设及电商平台发展持续为冰淇淋市场增长提供支持[图]
Chan Ye Xin Xi Wang· 2025-07-05 23:50
内容概要:冰淇淋是以饮用水、牛乳、奶粉、奶油(或植物油脂)、食糖等为主要原料,加入适量食品 添加剂,经混合、灭菌、均质、老化、凝冻、硬化等工艺制成的体积膨胀的冷冻食品。随着国家经济快 速发展,居民人均收入和消费水平逐年提高,人们对于休闲食品的需求量提升,叠加冷链、电商等产业 加速发展,国内冰淇淋行业规模呈现出迅速增长态势。数据显示,2024年我国冰淇淋市场规模已从2015 年的839亿元增长至1835亿元。根据市场预测,至2027年,我国冰淇淋行业规模有望达到2000亿元以 上。 相关上市企业:伊利股份(600887);三元股份(600429);蒙牛乳业(02319);光明乳业 (600597);天润乳业(600419)等 相关企业:雀巢(Nestlé);联合利华(Unilever);大庆市红宝石冰淇淋有限公司;大连天宝冰淇淋 有限公司;南京浦园冰淇淋机械制造有限公司等 关键词:产业链;冰淇淋行业规模;人均冰淇淋消费量;国内冰淇淋消费喜好;竞争格局;重点企业; 发展趋势 一、行业概况 冰淇淋是以饮用水、乳和(或)乳制品、蛋制品、水果制品、豆制品、食糖、食用植物油等的一种或多 种为原辅料,添加或不添加食品添加和 ...
四川内江“甜味+”产业释放强劲动能
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-03 00:32
四川省内江市因甜而闻名。今年1-4月,内江规上工业增加值同比增长12.6%,其中"甜味+"产业增速达 16.7%,成为增速最快的主导产业。 在产业项目建设方面,内江加速推进30余个"甜味+"重点项目,推动香港昇兴、良城美锦等11个项目投 产,并成功引入山东季子园全智能化产业园、汇源集团冷链物流园等优质项目。目前,内江已集聚124 家"甜味+"规上企业,产品覆盖肉制品、蜜饯、饮料等多个领域,市场竞争力持续提升。 未来,内江将聚焦"甜味+"产业,优化产业布局,强化技术创新,提升品牌效应,推动产业向高端化、 智能化、绿色化方向迈进,让甜蜜经济成为高质量发展的重要引擎,在成渝地区双城经济圈建设中彰显 特色担当,助力区域经济协同发展。(黄俊钦) 走进市中区朝阳镇的佳林食品厂,空气中弥漫着浓郁的甜香。这里是内江蜜饯的重要生产基地,工人们 各司其职,有条不紊地进行着原材料浸泡、熬制、上糖、摊凉、过筛、分装等工序。"为迎合市场对健 康食品的需求,我们推出了低糖系列蜜饯,销量同比增长了15%。"该厂负责人介绍,佳林食品厂以冬 条蜜饯和橘饼蜜饯为主打产品,年产冬条蜜饯100多万斤、橘饼蜜饯50多万斤,产品远销周边城市及省 外市场 ...
从80后宗馥莉到90后高海纯,女继承人涌现
21世纪经济报道· 2025-07-02 12:22
作 者丨郭聪聪 编 辑丨杨希 近日,中国建筑设计领域迎来了一位"90"后女性新生代领导者。国内首家IPO上市的设计公司 ——中衡设计发布公告称,同意提名创始人冯正功之女、1993年出生的冯嘉音为公司非独立 董事。 在当下中国企业界的接班浪潮中,一个显著趋势正在形成:越来越多优秀的女性继承者正 以"领航者"的姿态,逐渐打破商业世界的性别天花板。无论是执掌千亿资产的商界翘楚,还 是到崭露头角的"90 后"新秀,在企业传承中,女性继承者正在展现独特的"她力量"。 执掌千亿资产女性继承者 从华为孟晚舟到娃哈哈宗馥莉,从美高梅中国何超琼到周大福郑志雯,这些继承者的名字所 代表的已不仅是个人成就,也是一个群体性的商业现象—— 多位女继承者正在成为千亿资产 商业巨轮的掌舵者。 娃哈哈营收重回700亿,是宗馥莉接班后交出的第一份成绩单。1982年出生的宗馥莉,在早年 留学归来后,并未直接进入集团核心管理层,而是先从市场部基层做起,逐步熟悉饮料生 产、供应链管理与渠道布局。她的商业能力,从一手打造的宏胜饮料集团可见一斑:该企业 从一条生产线起步,发展至拥有 20 个生产基地、40 多家子公司及 100 多条生产线的规模, 更在 ...
李子园20250627
2025-06-30 01:02
李子园 20250627 公司在产品和渠道调整方面有哪些重要工作? 上半年公司重点优化含乳饮料产品结构,并针对传统流通渠道进行产品调整或 开发。今年推出的新产品维生素水系列,包括维生素 B 和维生素 C 两款产品, 共有三个口味,规格为 500 毫升。这些功能性饮料迎合消费者对营养健康需求, 以 0 脂肪、0 卡路里、0 色素、0 添加为特点。从 3 月到 4 月开始推广,目前 已在便利店、电商及学校渠道铺货,例如 711、罗森、全家、美宜佳等便利店, 以及爱奇艺综艺栏目冠名、电商活动等进行宣传推广。 摘要 李子园受传统渠道人流量减少影响,商超和夫妻老婆店销售下滑,但电 商和便利店系统保持增长,一季度和二季度电商销售增长约 30%- 40%,零食量贩和便利店系统也维持双位数增长。预计上半年整体收入 仍将下滑。 公司通过成本控制和原材料战略储备提升毛利率,一季度毛利率同比提 高 3-4 个百分点,预计上半年净利润增幅将超过 100%。 公司重点优化含乳饮料产品结构,并针对传统流通渠道进行产品调整或 开发,推出维生素水系列,规格为 500 毫升,以 0 脂肪、0 卡路里、0 色素、0 添加为特点,已在便利店、电商 ...
一周上新!ALDI奥乐齐、祐禾、KUMO KUMO...海内外新品资讯抢先看|全球职人情报站
东京烘焙职业人· 2025-06-27 09:54
东京烘焙职业人每周准时摘取烘焙行业最重要的、最有价值的新品信息、品牌资讯,行业热文和海外信息,一切你想知道的,都在 这里。 在这里不需要恰饭,只需要更新鲜的资讯! 1、 爱立颂【香草布蕾奶墩墩】 2、红跑车hpcbakery【鸭子的奶·米椰烧】 3、崎本的店【可丽饼吐司】 4、我的面包【东京香蕉卷】 5、祐禾【榛果巧克力芭菲杯】 6、the Roll'ING【薄荷曼波瑞士卷】 7、合和圆缘【芒果蛋糕】 8、 米旗 【冰面包】 9、面包工坊【椰子的奶 · 法式米椰烧】 10、 潘祥记【玫瑰牛乳吐司】 11、孙北北面包【冰面包】 12、昆明冠生园【香葱肉松】 13、 MIGOLD麦果 【4寸小蛋糕】 14、莱噢【南瓜吐司】 15、山山家【西瓜杨梅蛋糕】 16、惠诚滋知【三种口味麦芬】 17、 85度C 【芒果奶油泡芙】 18、 KUMO KUMO 【薄荷黑巧芝士蛋糕】 19、ALDI奥乐齐【奇亚籽柠檬黑芸豆三角欧包】 20、詹记【古早松松卷】 21、轩妈【苹果酥】 22、叮咚买菜 【泰式打抛鸡肉三明治】 23、 罗森尼娜【茉莉雪芽号角】 24、皇冠假日酒店【紫米芋泥可颂】 1、茉莉奶白推出"恋夏漂亮水"系列产品 ...
“江夏之心”旁添新绿,凤栖湖公园开放
Chang Jiang Ri Bao· 2025-06-26 06:49
昔日杂草丛生、环境脏乱差的红旗水库,如今变为飞鸟翔集、山水相融的城市公园。6月25日,记者在江夏区郑店街看到,作为光谷 南大健康产业园配套项目的凤栖湖公园已建成开放。 HTML ..... PLA 21 it = 16 2410 ur tei LE 俯瞰凤栖湖公园。 步入公园,15公里蜿蜒绿道宛如翡翠项链,串联起湖光山色。绿道穿梭于山林与水域之间,将自然野趣与人文景致巧妙衔接。 村民郑五一带着孙子和孙女在公园游玩时感慨:"原来这里养猪养鸡气味难闻,现在环境提升了好几个档次。"在公园担任保安的村民 陈腊元表示,如今骑车5分钟就能上班,每月增收3000元,生活质量显著改善。 the first 50 127 4-2 2 t 2017 1 "我们在这里种植了油菜花,上半年收获了1000余斤油菜籽,现在种了向日葵。"沈向东说,未来将引入专业农业公司,计划种植"低糖 水稻",满足现在人们对于健康的需求。 a 2010 1-27 11 2 1 2 4 F CH 4 4 4 Car 5 00 61 ig s Sh 20175 -- gt 6 0 该公园共设9个出入口,在与107国道相交处,还新建了一座智慧公共厕所,配备人脸 ...
雷军、马斯克……为什么企业家爱减肥?
Sou Hu Cai Jing· 2025-06-19 01:26
Group 1: Importance of Weight Management for Entrepreneurs - Successful weight management by entrepreneurs like Elon Musk and Lei Jun enhances their professional image and becomes a key part of their company's IP strategy [1][5] - Lei Jun's weight loss journey is closely linked to Xiaomi's high-end branding strategy, showcasing the importance of personal image management for corporate identity [5][6] - The positive impact of Lei Jun's weight management includes improved brand image, increased consumer trust, and enhanced team motivation [6][8] Group 2: Weight Discrimination and Its Effects - Weight discrimination is a significant issue, with 50.7% of adults in China being overweight or obese, leading to mental health risks and workplace challenges [10][13] - Studies indicate that overweight individuals face a 40% increase in depression risk and experience significant workplace discrimination, affecting their performance and career advancement [10][13] - The stigma associated with obesity can lead to decreased productivity and increased healthcare costs for companies [10][13] Group 3: Opportunities in the Health Industry - The "Weight Management Year" initiative by the National Health Commission is expected to drive innovation in the health industry, creating opportunities in health food, fitness technology, and medical services [15][16] - There is a growing demand for low-sugar, low-fat, and high-protein products, as well as personalized nutrition services, which are anticipated to thrive under this policy [16][18] - The fitness industry is likely to see growth in smart home fitness equipment and online weight loss programs, while the restaurant sector may shift towards healthier options [18][19] Group 4: Challenges and Strategic Recommendations - Companies should be aware of the tightening regulations regarding weight loss products and the risks of market saturation in health-related services [19] - Cross-industry collaborations, such as partnerships between food brands and medical institutions, are recommended to leverage the policy benefits and enhance service offerings [19]