Core Viewpoint - The company Bianai is facing widespread criticism from consumers due to issues related to order fulfillment after a significant price error on its mini-program, where products were sold at drastically reduced prices but were not shipped [2][3][4]. Group 1: Consumer Reactions - Consumers reported that after placing orders for items at extremely low prices, they received notifications stating that their orders could not be fulfilled due to "system errors" [2][4]. - Many consumers expressed dissatisfaction with the company's response, feeling that a small cash compensation of 30 yuan was insufficient to address the issue [2][3]. - Some consumers have taken legal action against the company, claiming that the refusal to ship constitutes a breach of contract [6]. Group 2: Company Response - Bianai's official customer service stated that the pricing errors were due to a page malfunction and that the prices displayed on the page are now corrected [4][7]. - The company has offered a compensation of 30 yuan for canceled orders, but consumers have reported mixed experiences in receiving this compensation [4][6]. Group 3: Financial Background - Bianai, controlled by Bianai (Hong Kong) Limited, has undergone three rounds of financing, with a recent valuation of 20 billion USD (approximately 142.14 billion RMB) after receiving 70 million USD (approximately 5 billion RMB) from Tiger Global Management [7]. - The company has achieved a gross merchandise volume (GMV) of 6 billion RMB in 2024, maintaining a 30% annual growth rate over the past two years [7]. Group 4: Brand Image and Marketing Issues - Bianai has faced criticism not only for the shipping issues but also for its controversial advertising, which has been described as "eye-catching" and inappropriate by consumers [9][11]. - The brand has been associated with complaints regarding product quality, misleading advertising, and poor customer service, with over 800 complaints recorded on consumer platforms [9][11]. - The founder of Bianai acknowledged the competitive pressure from brands like Uniqlo and private labels, indicating a need for the company to improve its brand image [11].

蕉内官方客服向《 BUG》栏目表示："之前页面异常，导致价格有异常。已经紧急修复处 理了，价格以页显示为准。只 可以 在订单 取消后补偿 30元 。 " 文 |《BUG》栏目 张奥 近日，蕉内品牌因 "下单却不发货"而遭到广泛质疑。 有消费者透露，蕉内小程序突然出现大幅折扣，包括羽绒服、冲锋衣、保暖套装等原价数百 元的商品，最低仅 22元。购买后，蕉内却拒绝正常发货。 "少量现金补偿就能打发了？""靠一条短信解决问题？"消费者们提出质疑。 价格异常取消订单， 律师：违约，应该发货！ 近日，蕉内官方小程序突然出现大幅折扣，大批消费者纷纷下单。有消费者表示，其分为两 次下单，共购买了 20多件商品，总价762元。其中袜子、内裤、男士保暖套装等大部分商 品单价均为22元，女士厚绒打底裤、女士薄绒打底裤、女士堆堆领肌底衣单价69.5元。 当天晚上，该消费者收到了短信称：由于系统原因，所购商品无法正常发出。 该消费者认为，所谓 "系统故障"等理由不能成立。如果确实存在系统异常，商家也应向消 费者告知异常原因和处理结果。此外，"系统故障""页面异常"等本质是企业或者平台的问 题，不应由消费者"买单"。 类似的情况并非个例 ...

Core Viewpoint - The advertisement for Biaonai's thermal clothing in the subway has sparked significant online discussion, with many users expressing discomfort and surprise at the visuals used in the campaign [1][2]. Group 1 - The advertisement was criticized by social media users, who described it as "eye-catching" in a negative way, indicating that it was shocking and not well-received [1]. - Customer service has acknowledged the feedback regarding the product's imagery and stated that they will report the situation to the company for further evaluation [2]. - Subway staff have also noted the complaints and will document them for upward feedback [2].