近日，蕉内官方小程序突然出现大幅折扣，大批消费者纷纷下单。有消费者表示，其分为两次下单，共 购买了20多件商品，总价762元。其中袜子、内裤、男士保暖套装等大部分商品单价均为22元，女士厚 绒打底裤、女士薄绒打底裤、女士堆堆领肌底衣单价69.5元。 当天晚上，该消费者收到了短信称：由于系统原因，所购商品无法正常发出。 该消费者认为，所谓"系统故障"等理由不能成立。如果确实存在系统异常，商家也应向消费者告知异常 原因和处理结果。此外，"系统故障""页面异常"等本质是企业或者平台的问题，不应由消费者"买单"。 类似的情况并非个例。《BUG》栏目查询发现，在社交平台上，多位消费者集体"声讨"蕉内称："玩不 起就别玩""低价补偿就能打发了""自己设置的价格有问题就不发货，靠一条短信解决问题"。 文 |《BUG》栏目 张奥 近日，蕉内品牌因"下单却不发货"而遭到广泛质疑。 有消费者透露，蕉内小程序突然出现大幅折扣，包括羽绒服、冲锋衣、保暖套装等原价数百元的商品， 最低仅22元。购买后，蕉内却拒绝正常发货。 "少量现金补偿就能打发了？""靠一条短信解决问题？"消费者们提出质疑。 蕉内官方客服向《BUG》栏目表示："之前页 ...

蕉内官方客服向《 BUG》栏目表示："之前页面异常，导致价格有异常。已经紧急修复处 理了，价格以页显示为准。只 可以 在订单 取消后补偿 30元 。 " 文 |《BUG》栏目 张奥 近日，蕉内品牌因 "下单却不发货"而遭到广泛质疑。 有消费者透露，蕉内小程序突然出现大幅折扣，包括羽绒服、冲锋衣、保暖套装等原价数百 元的商品，最低仅 22元。购买后，蕉内却拒绝正常发货。 "少量现金补偿就能打发了？""靠一条短信解决问题？"消费者们提出质疑。 价格异常取消订单， 律师：违约，应该发货！ 近日，蕉内官方小程序突然出现大幅折扣，大批消费者纷纷下单。有消费者表示，其分为两 次下单，共购买了 20多件商品，总价762元。其中袜子、内裤、男士保暖套装等大部分商 品单价均为22元，女士厚绒打底裤、女士薄绒打底裤、女士堆堆领肌底衣单价69.5元。 当天晚上，该消费者收到了短信称：由于系统原因，所购商品无法正常发出。 该消费者认为，所谓 "系统故障"等理由不能成立。如果确实存在系统异常，商家也应向消 费者告知异常原因和处理结果。此外，"系统故障""页面异常"等本质是企业或者平台的问 题，不应由消费者"买单"。 类似的情况并非个例 ...

Core Viewpoint - Xiaomi's CEO Lei Jun has recently made strong statements regarding the safety of Xiaomi cars, responding to previous criticisms and controversies surrounding the brand's safety standards and public relations approach [2][5][15]. Group 1: Safety Concerns and Public Response - Lei Jun emphasized the importance of safety in his recent social media posts, stating that "safety is the foundation" and "safety is paramount," while addressing previous comments that were perceived as prioritizing aesthetics over safety [7][8][10]. - The company faced significant backlash following two serious accidents involving Xiaomi vehicles, which resulted in fatalities and raised concerns about the cars' safety features, such as the inability of doors to open after collisions [10][11][31]. - Despite a recent quarterly report showing profitability in Xiaomi's automotive and AI sectors, the stock price fell over 4%, indicating that public sentiment remains affected by safety concerns [5][6]. Group 2: Changes in Public Relations Strategy - Reports suggest that Xiaomi's public relations head, Wang Hua, may be reassigned, indicating a potential shift in the company's communication strategy in response to recent controversies [16][20]. - Wang Hua has been a key figure in managing Xiaomi's public image, often countering negative rumors and defending the brand's reputation [21][22][25]. - The anticipated change in leadership within the public relations department may lead to a new approach in how Xiaomi engages with consumers and addresses public concerns [26]. Group 3: Consumer Sentiment and Brand Loyalty - Xiaomi has historically built a loyal customer base, known as "Mi Fans," who have supported the brand due to its reputation for high-quality, cost-effective products [27][28]. - However, recent issues, including poor customer service and product quality complaints, have led some former supporters to become critical of the brand, expressing their dissatisfaction on social media [30][31]. - The company's handling of safety issues and customer grievances will be crucial in regaining the trust of its consumer base, as many former fans have voiced their disappointment over the lack of adequate responses to safety concerns [31][33].

来源：21世纪经济报道 "炸山"事件后， 北京时间11月18日晚， 始祖鸟母公司亚玛芬体育公布了最新业绩。 财报显示， 2025年第三季度亚玛芬体育营收同比增长30%至17.56亿美元。 除收入显著增长外，公司盈 利能力也有所提升， 第三季度公司调整后净利润增长161%至1.85亿美元， 每股收益翻倍至0.33美元， 仍较预期高出8美分；调整后毛利率扩大240个基点至57.9%。 | | | For the three months ended | | | | --- | --- | --- | --- | --- | | | | September 30, | | | | In millions | | 2025 | 2024 | % Change | | Geographic Revenues | | | | | | Americas | ર્ક | 574.2 $ | 487.8 | 18 % | | Greater China (1) | | 461.5 | 312.9 | 47 % | | EMEA | | 528.5 | 428.5 | 23 % | | Asia Pacific (2) | | ...

Core Insights - The article emphasizes the importance of brand empowerment for companies in Foshan to thrive in a highly competitive market characterized by product homogeneity and complex consumer decisions [1] Group 1: Transitioning Brand Mindset - Foshan's manufacturing sector has historically focused on being "invisible champions" or OEMs, leading to a weak brand awareness [3] - The current market demands a shift from a "selling products" mindset to a "selling brands" and "selling value" approach, where consumers seek quality promises and aesthetic recognition rather than just products [3] Group 2: Enhancing the "Quality Foshan" Brand - Quality is the foundation of Foshan's brand, but its definition has evolved beyond mere durability and reliability [5] - Integrating technology to create a "smart manufacturing" image by combining traditional manufacturing strengths with digitalization and intelligent features [5] - Collaborating with designers to enhance aesthetic and experiential value, making "Foshan manufacturing" synonymous with both quality and visual appeal [5] - Leveraging local cultural elements, such as martial arts and ceramics, to create a unique brand narrative that resonates with consumers [5] Group 3: Building a Diverse Communication Matrix - In an era of information overload, proactive and systematic brand communication is essential [7] - Utilizing online platforms like short videos and social media to share brand stories and establish emotional connections with consumers [7] - Creating high-standard brand showrooms and participating in industry events to enhance brand visibility and authority [7] - Engaging in social responsibility initiatives to foster a positive public image and trust [7] - Establishing a strong brand image is crucial for creating an irreplaceable market value, requiring consistent investment in quality, culture, innovation, and communication [7]

Core Viewpoint - Nomura downgraded Amer Sports (AS.US) rating from "Buy" to "Neutral" and reduced the target price from $43.20 to $38.30 due to concerns over the brand image and sales growth momentum of its high-end brand Arc'teryx following environmental controversies [1][2] Group 1: Financial Performance and Guidance - Amer Sports raised its Q3 performance guidance, expecting revenue growth in the "high 20% range," significantly above the previous expectation of around 20% [1] - The adjusted operating profit margin is anticipated to exceed the previous guidance of 12%-13% [1] - The management announced mid-term growth targets during the investor day on September 18, projecting a low to mid-double-digit compound annual growth rate (CAGR) for overall revenue starting from FY2025 [1] Group 2: Brand and Market Concerns - Arc'teryx faced criticism for an event held in the Tibetan Plateau that allegedly harmed the ecological environment, leading to widespread backlash on social media and attention from some official media [2] - Despite the core customer base of Arc'teryx being less sensitive to environmental issues, public pressure could negatively impact its high-end brand image among middle-class and outdoor enthusiasts, potentially affecting sales growth [2] - Nomura slightly raised the adjusted EBITDA forecast for Amer Sports for FY2025-2026 by about 1%, but lowered the valuation multiple for Arc'teryx from 19.0x to 15.0x due to increased uncertainty in sales prospects [2]

Core Viewpoint - The incident involving the "Ascendant Dragon" fireworks show by Cai Guoqiang has sparked significant public backlash, leading to apologies from both Cai Guoqiang's studio and the brand Arc'teryx, as they commit to assessing the environmental impact and taking remedial actions [1][2]. Group 1: Environmental Concerns - The ecological system of the Tibetan Plateau is fragile and complex, raising concerns about the environmental impact of the fireworks show, especially given the lack of prior experiments on biodegradable materials in such conditions [2]. - Experts emphasize that the local soil is thin and poor, making it difficult for vegetation to recover without proper protective measures, which raises doubts about the effectiveness of the brand's proposed restoration efforts [2]. - The act of launching colorful fireworks in the culturally significant Himalayas contradicts the brand's image of respecting nature and local culture [2]. Group 2: Brand Image and Positioning - Arc'teryx's parent company, Amer Sports, reported a revenue of $856 million in the Greater China region as of June 30, 2025, highlighting the brand's significant market presence [3]. - Despite previous environmental initiatives, the brand's recent actions have led to criticism that its commitment to nature is superficial compared to its substantial revenue [3]. - The brand's high pricing strategy has faced scrutiny, with limited consumer trust in the quality of its products, leading to perceptions of overpriced items that do not meet quality expectations [5][6]. Group 3: Consumer Sentiment - The fireworks incident has exacerbated existing negative sentiments towards Arc'teryx, with social media reflecting growing dissatisfaction regarding the brand's pricing and quality [4][6]. - The brand's image has suffered a "collapse" due to accumulated negative feedback, and while social media posts related to the incident have been deleted, the negative impressions remain [6].

Group 1 - The First Amendment does not protect employees' speech at work, allowing companies to terminate employees if their public persona harms the brand [2][4][6] - Jimmy Kimmel's recent controversies have led to significant financial losses for Disney, prompting the company to reconsider his position as a late-night host [3][4] - The demand for Kimmel's show has diminished due to negative public perception, making it a business decision for Disney to part ways with him [4][5] Group 2 - The media's reaction to Kimmel's cancellation highlights a perceived hypocrisy, as they previously supported censorship efforts while now framing the issue as a free speech violation [8][11] - Turning Point USA, founded by Charlie Kirk, is experiencing growth with 54,000 new chapter requests in American schools, indicating a rising interest in conservative activism [9][10]

Core Viewpoint - The article highlights the visit of Li Zhaoying, the Party Secretary and Team Leader of the Seventh Geological Brigade of the Provincial Geological and Mineral Bureau, to the Laizhou Qianjin Mine drilling project site, emphasizing the importance of safety, production efficiency, and employee welfare in the ongoing project [1][3][5] Group 1 - Li Zhaoying delivered heat prevention supplies to frontline workers and emphasized the importance of balancing work and rest to ensure safe production [3] - A detailed report on project progress, achievements, and future plans was presented, with a focus on addressing technical bottlenecks and practical difficulties encountered during the project [3][5] - Li Zhaoying conducted an on-site inspection of construction quality, safety management, and green exploration efforts, acknowledging the project's achievements and providing specific guidance for future work [3][5] Group 2 - Five key requirements were proposed for future work, including strengthening party leadership, ensuring safety measures, enhancing brand image through standardization, improving work style, and focusing on scientific research to boost innovation capabilities [5] - The emphasis on integrating party building with production aims to inject "red power" into project construction [5] - The need for refined safety response plans in light of extreme seasonal weather was highlighted, ensuring that safety measures are effectively implemented [5]

Core Viewpoint - The controversy surrounding the "Duoban" trademark on White Elephant's products has sparked public debate, with consumers feeling misled by the marketing strategy employed by the company [1][3][4]. Group 1: Company Actions and Consumer Perception - White Elephant's "Duoban" is indeed a registered trademark, but its use in product packaging has led consumers to believe they are receiving more product than they actually are, raising concerns about deceptive marketing practices [1][3]. - The packaging claims "Duoban" followed by "bag noodles" and the slogan "big quantity, double satisfaction" misleads consumers into thinking they are getting a larger product compared to competitors [3][4]. - Despite the company's assertion that the product itself is not problematic, the brand's image has been called into question, as consumers express disappointment and disbelief that White Elephant would engage in such tactics [4][5]. Group 2: Brand Reputation and Consumer Trust - White Elephant has previously built a positive reputation through charitable actions and social responsibility, being recognized as a "national brand light" and gaining popularity among younger consumers [4]. - The current controversy is seen as a short-sighted move that could damage the brand's hard-earned reputation, emphasizing the importance of genuine consumer relations and product integrity [4]. - Consumers have expressed feelings of betrayal, questioning why the established "White Elephant" brand was not utilized instead of the "Duoban" trademark, which they perceive as a deceptive tactic [4][5]. Group 3: Regulatory Implications - The use of potentially misleading trademarks raises legal concerns, as the Trademark Law of the People's Republic of China prohibits deceptive marks that could mislead the public [5]. - There are calls for regulatory bodies to investigate whether White Elephant's marketing practices constitute false advertising or consumer fraud, highlighting the need for consumer protection [5].