格隆汇12月30日丨鋑联控股(00459.HK)公告，集团于截至2025年11月30日止十一个月自物业代理业务、 借贷业务及物业投资业务录得经营溢利(撇除投资物业之公平值亏损)(「经营溢利」)。然而，同期投资 物业之公平值亏损(「公平值亏损」)约为港币1.17亿元，对比截至2024年12月31日止年度之公平值亏损 约港币5400万元，该亏损已超过经营溢利。于2025年11月30日，集团投资物业帐面值约为港币8.36亿 元。虽然该公平值亏损并不影响集团经营现金流状况，集团预期于截至2025年12月30日止年度将录得财 务业绩恶化，对比截至2024年12月31日止年度录得权益持有人应占综合净亏损约港币2600万元。 ...

| 摘 要 | 争议广告引发冒犯和导致购买意愿下降之间不完全一致。大部分情况下，争议广告冒犯消费者会引发购买意愿下降，但仍存在一些争议广告，虽然 冒犯了消费者，但不会引发购买意愿下降。为了对这一反直觉现象在理论上予以揭示，需要进一步探究争议广告的作用机制。本研究通过扎根理论提炼解释 这一现象的理论模型。定性研究发现，争议广告会给消费者带来产品效用损失、心理效用损失、体验效用损失和情感损失，共同构成冒犯度。消费者基于感 知价值、产品依恋和转换成本的考量对争议广告产生容忍度，消费者购买意愿是否下降取决于冒犯度和容忍度之间的衡量比较，极端情况下跳过理性衡量程 序直接做出购买意愿维持或下降的决定。从长期来看，争议广告必然导致消费者购买意愿的下降。 | 关 键 词 | 争议广告 理论模型 扎根研究 01 引言 03 扎根研究 3.1 深度访谈 商业广告从诞生起，就遵循市场经济的发展逻辑，既是经济发展、商品繁荣的结果，也是促进经济发展的有效催化剂。广告本质决定了广告首要功能是帮助 广告主营销，这是无可厚非的，但广告在逐利的过程中也催生了很多异形的产物，在互联网时代的产物之一是博眼球的商业争议广告。商业争议广告是指因 产品 ...

监管部门对上述乱象进行规制，可谓正当其时。广告营销是企业提高产品知名度、获得消费者认同和扩 大市场份额的重要举措，一则好的广告可以起到事半功倍的效果，足以让产品的曝光度提升几倍乃至几 十倍。但无论是广告设计者还是相关经营者均应尊重消费者的审美和智商，少玩欺诈消费者的文字游 戏。 国家市场监管总局就《广告引证内容执法指南（征求意见稿）》公开征求意见，征求意见稿提到，引证 广告中含有商品的性能、功能、用途、规格、有效期限、优惠条件等内容的，不得利用减小字号、改变 字体或者使用与背景相近颜色文字等可能使消费者难以辨明的方式进行补充说明，对商品的性能、功 能、用途、规格、有效期限、优惠条件等作出限缩或者不符合常理常识的解释。 近段时间以来，大字吸睛小字免责式广告屡遭曝光，引发反感。如某手机产品号称"逆光之王"，却在宣 传文案下暗藏"逆光之王是产品设计目标"的小字注解；无独有偶，某品牌旗下一款汽车宣传的 2200MPa"超强钢"，也被眼尖的网友发现标注着"项目名称"的小字。"大字吸睛小字埋雷"现象似乎已从 个别商家的营销伎俩演变为整个市场的不良风气。连某金融机构的借贷广告也如法炮制——用醒目大字 写着"零利息"，却又隐 ...

Core Viewpoint - The article emphasizes the importance of consumer rights protection in financial services and highlights the proactive measures taken by Minsheng Bank's Jinan Zhangqiao branch to promote rational borrowing and risk awareness among the public [1][2] Group 1: Event Overview - Minsheng Bank's Jinan Zhangqiao branch organized a promotional event themed "Rational Borrowing, Protecting Credit" to educate the public on borrowing concepts and risk prevention [1] - The event involved outreach to communities, business districts, and markets, aiming to deliver professional financial knowledge directly to the public [1] Group 2: Educational Activities - The bank dispatched a team of professionals to engage in face-to-face communication with the public, utilizing banners, brochures, and interactive Q&A sessions to explain rational borrowing [1] - Key topics covered included applicable scenarios for loans, application conditions, and interest rate calculations, helping attendees gain a comprehensive understanding of borrowing [1] Group 3: Public Feedback and Impact - Participants expressed surprise at the various factors to consider when taking out loans, indicating a positive reception to the educational efforts [1] - The bank staff highlighted the importance of personal credit and responsible borrowing, advising against impulsive debt accumulation [1] Group 4: Addressing Illegal Lending - The bank educated attendees on identifying illegal lending practices and emphasized the necessity of choosing legitimate financial institutions [1] - Many attendees reported a clearer understanding of borrowing risks and a commitment to more rational borrowing behaviors in the future [1] Group 5: Commitment to Social Responsibility - Minsheng Bank's Jinan Zhangqiao branch reiterated its commitment to social responsibility and efforts to strengthen financial safety for the community [2]

Group 1 - The Hang Seng Index rose by 1.26% to close at 23,530.48 points on June 20 [1] - Deta Energy Group (00559.HK) closed at HKD 0.19 per share, up 39.71%, with a trading volume of 11.8553 million shares and a turnover of HKD 2.0043 million, showing a volatility of 76.47% [1] - Over the past month, Deta Energy Group has seen a cumulative increase of 12.4%, while it has a year-to-date decline of 21.39%, underperforming the Hang Seng Index by 15.84% [1] Group 2 - For the fiscal year ending December 31, 2024, Deta Energy Group reported total revenue of HKD 13.1201 million, a year-on-year increase of 2.31%, and a net profit attributable to shareholders of HKD 5.6738 million, up 111.23% [1] - The company's gross profit margin stands at 45.07%, with a debt-to-asset ratio of 12.37% [1] - Currently, there are no institutional investment ratings for Deta Energy Group [1] Group 3 - The tourism and leisure facilities industry has an average price-to-earnings (P/E) ratio of 39.55 times, with a median of -0.72 times [1] - Deta Energy Group has a P/E ratio of -7.05 times, ranking 83rd in the industry [1] - Other companies in the industry include Easy Station Green Technology (08475.HK) at 0.29 times, LET GROUP (01383.HK) at 0.7 times, Dida Chuxing (02559.HK) at 1.09 times, OKURA HOLDINGS (01655.HK) at 1.19 times, and Luqing Entertainment (08052.HK) at 1.34 times [1] Group 4 - Deta Energy Group is focused on diversifying its business strategy, with main operations in hotel management, liquor business, fund and listed securities investment, and lending services [2] - The company has successfully entered the hotel management sector in the Asia-Pacific region, with the Hokkaido Resort project contributing to its real estate investments [2] - Looking ahead, Deta Energy Group aims to seize investment opportunities, diversify its business, and control costs to maintain stable returns for shareholders [2]