1月29日，"什么值得买"正式发布《生活有热爱 年货更对味——2026"什么值得买"年货趋势报告》（以 下简称《年货趋势报告》），基于平台年货节期间的真实消费数据，系统梳理了2026年货节期间，消费 者在商品选择、送礼偏好与生活方式的新变化，呈现出以兴趣为驱动的年货消费新图景。 1月15日，"什么值得买"上线了以"带着年货趣拜年"为主题的年货节专题，此次《年货趋势报告》基于 专题真实数据进行了提炼解读，总结出今年年货消费呈现的、由兴趣驱动的多维趋势：无论是数码设 备、滑雪与旅行体验、宠物用品，还是全球生鲜、高端水饮，抑或悦己个护与健康家电，消费者都在用 兴趣定义自己的年货选择，围绕个人偏好与生活方式进行自主决策，让春节消费既满足实用需求，也充 满情感和仪式感。 要心意，更要新意 2026年的春节，正在被消费者重新定义。当"怎么过年"不再有标准答案，年货清单便成了每个人生活态 度的投射，有人奔赴雪场，有人宅家开黑，也有人给爱宠备好年夜饭。年货的意义，早已超越节前采购 本身，演变为一场由兴趣驱动、以关系为纽带、围绕真实生活场景展开的主动选择。在这样的春节里， 年味从未消失，只是呈现出更加多元、个性化的新面貌。 春 ...

Core Insights - JD.com has launched a new round of discounts for the 11.11 shopping festival, offering direct price reductions starting from 15% and exclusive coupons for PLUS members [1][12] - The promotions cover a wide range of categories including fashion, beauty, and winter essentials, catering to seasonal demands [3][5] Fashion and Beauty Promotions - JD.com is offering significant discounts on winter apparel such as wool coats, down jackets, and snow boots, with prices as low as 50% off [3] - Beauty products are also featured with limited-time discounts, including Lancôme eye cream and SK-II facial essence, providing high value for consumers [5] Accessories and Footwear - The platform has curated popular accessories and bags, with notable discounts such as 5% off on jewelry and up to 61% off on luggage [7] - Footwear and children's clothing are highlighted with attractive deals, including discounts on long boots and children's down jackets [8] Sports Equipment - JD.com is promoting high-quality sports gear with substantial discounts, such as a running machine at 22% off and badminton rackets with additional coupon savings [10] - The offerings aim to support fitness enthusiasts with affordable and professional-grade equipment [10]

Core Insights - JD.com is actively promoting its 11.11 shopping festival, emphasizing significant discounts and a wide range of products available for immediate purchase [1][12] Apparel and Beauty - JD.com is offering a 50% discount on various apparel categories, including women's, men's, and children's clothing, with discounts up to 2500 yuan [3] - The festival features a variety of beauty products from both domestic and international brands, with promotions such as buy one get one free and additional discounts [7] Children's Products - The event includes a selection of children's warm clothing designed for comfort and protection, featuring items like lightweight down suits and multifunctional jackets [5] Accessories and Luxury Goods - JD.com is showcasing a range of accessories and luxury items, including gold jewelry and designer bags, aimed at enhancing overall style [9] Footwear - The festival highlights various types of footwear, including sports shoes and casual boots, designed for comfort and style during the autumn and winter seasons [11]

Core Insights - JD.com has launched its 11.11 shopping festival, offering significant discounts on beauty and skincare products, with prices as low as 10% of the original price [1][6] - The event features collaborations with renowned brands such as Lancôme, La Mer, SK-II, Estée Lauder, and others, providing a wide range of products from serums to makeup [1][6] Beauty and Skincare Promotions - The "Beauty Carnival Day" includes promotions on various anti-aging and moisturizing serums, such as Lancôme's Advanced Génifique, which offers a buy one get one free deal [3] - Other highlighted products include SK-II Facial Treatment Essence, which comes with a complimentary sample, and Guerlain's Abeille Royale Serum, which offers a 100ml bonus with a 50ml purchase [3][4] Moisturizers and Eye Creams - The event emphasizes deep nourishment with moisturizers and eye creams, featuring products like Helena Rubinstein's Prodigy Reversis Cream and Lancôme's Advanced Génifique Eye Cream, both with promotional offers [4] - Estée Lauder's Advanced Night Repair Eye Cream is also highlighted, with a promotion that allows customers to receive additional product volume [4] Makeup Offers - JD.com is promoting various makeup products with buy one get one free offers, including YSL's cushion foundation and Givenchy's powder [5] - The promotions aim to enhance the overall makeup experience, providing customers with high-quality products at competitive prices [5] Event Duration and Access - The "Beauty Carnival Day" runs from October 9 to October 15, with customers encouraged to access the event through the JD.com app by searching for "Beauty 1111" [1][6]