（来源：中国旅游报） 转自：中国旅游报 "十五五"规划建议对"加快农业农村现代化，扎实推进乡村全面振兴"作出部署，明确提出"推动农村基 本具备现代生活条件"，为加快农业农村现代化、扎实推进乡村全面振兴指明了方向。通过盘活乡村资 源、推进城乡交流、传承优秀文化，为乡村现代化注入产业动能与人文内涵，让"现代生活条件"兼具发 展活力与文化温度。农文旅融合已成为全面推进乡村振兴的重要抓手。 四川作为农业大省、文化大省、旅游大省，有丰富的资源禀赋与多元的地域文化，其农文旅融合实践走 在了全国前列，出现了很多具有示范意义的"四川经验"。从川西林盘到彝乡苗寨，从蜀南竹海到攀西阳 光，一场以融合为驱动、以乡村为主场的变革正在蓬勃兴起。 一、深层动因：为什么是农文旅融合？ 推动乡村全面振兴的路径中，农文旅融合脱颖而出，有其历史必然性以及现实紧迫性。传统"农家乐"模 式在满足初级的休闲需求之后，就陷入了同质化严重、消费单一、可持续性差的困境之中，无法支撑起 乡村全面振兴与农民共同富裕。 农文旅融合的要义，在于依靠文化赋值、旅游赋能，重新塑造农业的多种价值和乡村的多种功能的业 态。它把农业从第一产业扩展到创意、体验、服务等第三产业 ...

Core Insights - The article highlights the rapid development of the cultural and tourism industry in Zinan Village, Foshan, Guangdong, driven by recent events and a strategic shift towards professional management in rural areas [1][3]. Group 1: Economic Transformation - Zinan Village, once reliant on rental income, faced stagnation in collective income growth since 2017, prompting a shift towards the cultural and tourism sector as a means of transformation [3]. - The introduction of professional managers, including a "rural CEO," has led to significant growth in tourism, with visitor numbers increasing from under 10,000 in 2018 to 3 million by 2024, and tourism revenue rising from less than 10,000 yuan to over 3 million yuan [3][4]. Group 2: Professional Management - The village established a market-oriented selection mechanism for hiring professional talent, successfully bringing in two professional managers to lead the cultural tourism initiatives [3][5]. - The "rural CEO" model has been effective, with the professional manager given operational autonomy and performance-based compensation, fostering an environment for innovation and growth [4][5]. Group 3: Future Directions - Future development will focus on water-based experiences, large music festivals, and complementary services such as dining and accommodation, indicating a diversified approach to tourism [4][6]. - The successful implementation of the "rural CEO" model in Zinan Village serves as a pilot for broader reforms in rural management across Foshan, aiming to enhance the operational capabilities of rural collective assets [5][6].

Core Insights - The article highlights the transformation of Qixing District in Guilin, particularly Chaoyang Township, into a new tourism destination by integrating rural, artistic, and ecological elements to boost consumption [1][2] - The region has seen a significant increase in tourist visits and revenue, indicating a successful shift from single attractions to a multi-scenario tourism model [2] Group 1: Tourism Development - Chaoyang Township has become a popular destination with approximately 190,000 visitors from January to September, marking a 15% year-on-year increase, and holiday traffic surged by 3.5 times [2] - The local government is collaborating with Guilin Aerospace Industrial College to develop unique tourism brands and cultural products, enhancing the visitor experience through personalized routes using AI technology [2] Group 2: Economic Impact - In 2025, it is projected that Qixing District will receive 7.03 million tourists, generating a total tourism revenue of 11.11 billion yuan, reflecting year-on-year growth of 11.8% and 5.3% respectively [2] - The 22 major accommodation enterprises in the district reported revenues of 206 million yuan from January to September, which is a 17.8% increase compared to the previous year [2] Group 3: Community and Environmental Improvement - The transformation of He Xin Village from a garbage dump to a vibrant community space has led to an annual collective economic revenue of over 1.8 million yuan and a net profit exceeding 400,000 yuan, benefiting both residents and the environment [1]

Core Insights - The "County Tourism" has gained popularity among travelers, with significant growth in revenue and visitor numbers in 2024, as reported in the "China County Tourism Competitiveness Report 2024" [1][2] - The average ratio of tourism revenue to county GDP is 68.4%, an increase of 7.0 percentage points from the previous year, indicating a strong economic impact from tourism [2] Group 1: Growth and Development - The report indicates that the top 100 counties in China experienced over 30% growth in both tourism revenue and visitor numbers compared to the previous year [2] - The quality of tourism resources is improving, with a steady increase in "national-level" resources [2] - Transportation infrastructure, including air, rail, and road, has significantly improved, facilitating better access to these counties [2] Group 2: Integration of Culture and Tourism - The "Tourism + Culture" model is being promoted, with a focus on integrating cultural heritage into tourism experiences [2] - Successful examples include the Hunan Yuhua Intangible Cultural Heritage Museum, which showcases 359 intangible cultural heritage projects, meeting diverse visitor needs [2] Group 3: Innovative Tourism Models - The "Tourism + Agriculture" model combines agricultural activities with leisure tourism, enhancing visitor experiences and supporting local economies [3] - The "Tourism + Sports" model is also emerging, with events and activities attracting tourists and boosting related industries, such as the development of the Shougang Racing Park in Qinhuangdao [3] - The county tourism sector is evolving towards diversification, personalization, and quality enhancement, positioning itself as a new driver for rural revitalization and regional economic development [3]

Group 1 - The Chinese consumer market demonstrated strong vitality during the "May Day" holiday, with an estimated total of 1.467 billion cross-regional movements and an average of 293 million daily movements, reflecting an 8.0% year-on-year increase [1] - Key retail and catering enterprises saw a sales increase of 6.3% year-on-year during the holiday period, indicating a robust holiday economy and the potential for broader economic growth [1] - The growth momentum of the Chinese economy is shifting from first and second-tier cities to third and fourth-tier cities and county markets, showcasing the effectiveness of regional coordinated development policies [1] Group 2 - The number of foreign tourists exploring smaller cities surged, with inbound travel orders increasing by 173% during the "May Day" period, driven by convenient policies such as visa exemptions and instant refunds [2] - New tourism trends, including "new silver-haired tourism" and "reverse tourism," are emerging, highlighting the significant demand and innovative vitality of the Chinese market [2] - The cultural tourism market's prosperity reflects people's pursuit of a better life and China's comprehensive progress in meeting this demand within the global consumption market [2] Group 3 - China's multi-layered economic structure provides a buffer against external risks and opens avenues for innovation and growth, supported by a large population and ongoing consumption upgrades [3] - The increasing attractiveness of the Chinese market is evident as it welcomes global consumers with a more open approach, especially amid a turbulent global trade environment [3]