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“四精”点燃贵阳假日文旅消费新热潮
Sou Hu Cai Jing· 2025-10-05 03:45
国庆中秋假期以来,贵阳以"精品咖啡、精酿啤酒、精致餐饮、精彩非遗"为核心的"四精"城市生活方式,成为吸引游客的一大亮点。街头巷尾的咖啡馆、 精酿酒吧、餐饮店及非遗文创体验店人流如织,烟火气中尽显"爽爽贵阳"的独特魅力。 以活动为媒,贵阳让更多人感受精酿啤酒的魅力。10月2日,由市商务局主办的2025"贵阳精酿·世界味道"推广活动落幕。活动累计接待市民及游客近15万 人次,商铺营业收入突破150万元,带动商圈周边餐饮、零售店铺营业额整体提升约20%。 非遗是国庆中秋假期游客关注的一大热点。在贵州省工艺美术馆,古朴的蜡染、灵动的刺绣、璀璨的银饰、精美的木雕,引来大量游客驻足欣赏。副馆长 邰馨慧介绍,馆内汇聚来自贵州各市(州)的剪纸、刺绣、蜡染、陶瓷等11大类工艺品,并展出刘雍、黄克刚等工艺美术大师及李正云等非遗代表性传承 人的2000余件作品。 餐饮方面,10月4日下午,周记留一手特色烤鱼青云路店一片繁忙。据店员韦宇介绍,自假期以来,该店白天日均接待游客约200桌,夜间排队等位的顾客 更是高达700至800桌。"我在网上了解到贵阳的烤鱼是炭火现烤的,这次专门带家人来体验。"广西游客胡亚轩说,他们一家人是被贵阳美食 ...
继苹果之后,又一个“基础食材”在饮品圈爆了
3 6 Ke· 2025-09-07 02:45
Core Insights - The beverage industry is witnessing a surge in the popularity of rice-based drinks, with new products featuring rice elements becoming bestsellers [1][2][5] - The introduction of rice into beverages is creating a new trend, with various brands launching innovative rice-infused drinks that are well-received by consumers [1][6][11] Product Launches and Sales Performance - Within just five days, the sales of rice-based drinks exceeded 560,000 cups, indicating a strong market demand and high repurchase rates [5][6] - Notable new products include "桂花米酿冰沙" and "荔枝米酿冰奶" from 茉莉奶白, and the 米布布 series from 奈雪, both of which have garnered positive consumer feedback [3][5] Consumer Preferences and Trends - Consumers are shifting towards richer, more textured beverages, moving away from the previously dominant light and refreshing options [13][20] - The incorporation of rice provides a unique mouthfeel and satisfaction akin to staple foods, appealing to consumers' desire for a more substantial drinking experience [13][20] Innovation and Versatility - Rice's versatility as a national staple allows for a wide range of product forms, enhancing creativity in beverage development [14][16] - The regional diversity of rice products, such as those from Guizhou and Yunnan, adds cultural significance and uniqueness to the offerings [16][18] Health Perception - Rice is perceived as a natural and healthy ingredient, aligning with consumer trends towards wholesome, easily digestible foods [20][22] - The nutritional benefits of rice, including protein and vitamins, contribute to its appeal as a light and nourishing beverage option [20][22] Conclusion - The rise of rice in the beverage sector signifies a re-evaluation of this basic ingredient, transforming it from a mere additive to a key flavor component that enhances overall beverage experience [23]
2025年第27周:食品饮料行业周度市场观察
艾瑞咨询· 2025-07-07 02:16
Group 1: Pet-Friendly Restaurants - The rise of pet-friendly restaurants addresses the challenge of dining with pets, creating social spaces for pet owners [2] - These restaurants focus on hygiene, safety, and enhancing the overall dining experience while respecting all customers' needs [2] - The development of pet-friendly dining reflects a shift in the restaurant industry towards a more humanistic approach [2] Group 2: Beverage Industry Trends - The beverage industry is witnessing a shift towards "new demands, new products, and new channels," with consumers prioritizing value, emotional satisfaction, and health [3] - The cold beverage market is stabilizing, with low-sugar and no-sugar options becoming standard, and the no-sugar beverage market growing at a compound annual growth rate of 38.69% [5] - The energy drink market in China is expanding rapidly, with a market size of approximately 147.1 billion yuan in 2023, driven by health-conscious consumers [12] Group 3: Innovative Beverage Concepts - The "AI+" tea drink trend is gaining popularity among young consumers, with AI technology enhancing personalized beverage offerings [7] - The "light health" trend is driving the growth of the low-alcohol liquor market, with predictions of reaching 650 billion yuan by 2025 [6] - The vitamin water market is projected to reach around 20 billion yuan by 2025, with brands focusing on targeted nutritional supplements for young consumers [14] Group 4: Market Dynamics and Competition - The competition in the carbonated beverage market is intensifying, with Sprite surpassing Pepsi in market share by appealing to Gen Z's low-sugar preferences [8] - The bakery market is being reshaped by supermarkets leveraging efficient supply chains and high-margin products, while specialized bakeries must differentiate themselves [10] - The entry of major players into the coconut water market is indicative of the growing demand for healthy beverage alternatives, with IFBH Limited achieving significant market share [23] Group 5: Strategic Developments in Companies - Baidu Dairy is attempting to go public, focusing on the niche water buffalo milk market, which faces challenges such as low production capacity and high costs [18] - Dongpeng Beverage is planning to expand into international markets while addressing its rising short-term debt [19] - The expansion of the Green Tea Restaurant chain aims to establish itself as a leading Chinese dining brand through standardized operations and market penetration [24]
年轻人疯狂迷上这种贵州小吃,成饮品“摆摊顶流”?
3 6 Ke· 2025-05-26 00:46
Core Insights - The article discusses the rising popularity of a traditional Guizhou snack called "Bingjiang," which is being referred to as "China's own Gelato" and "Guizhou's light" by netizens, sparking interest from various beverage brands [3][7][8] Group 1: Popularity and Market Trends - Bingjiang has become a trending beverage in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen, with local street vendors and specialized stores gaining traction [5][7] - Guizhou-based brand "Qu Tea Mountain" has developed Bingjiang into a series of signature products, introducing colorful variations to attract consumers [5][7] - The beverage's appeal is enhanced by its unique regional identity, which resonates with consumers seeking authentic cultural experiences [8][10] Group 2: Health and Consumer Preferences - Bingjiang offers a fresh alternative to traditional fruit teas and milk teas, aligning with health trends due to its natural ingredients and low sugar content [12][14] - The addition of glutinous rice provides a unique texture and a sense of fullness, making it suitable for summer consumption and appealing to a broad audience [15][17] Group 3: Product Development and Innovation - Beverage brands are exploring various ways to incorporate Bingjiang into their offerings, focusing on standardization and quality control in production [18][20] - The potential for Bingjiang to replace ice cream or milk foam in drinks presents an innovative opportunity for product differentiation [23][25] - Emphasizing regional characteristics and storytelling can enhance the perceived value of Bingjiang products, attracting younger consumers [27][28]