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MUJI入华20周年:开店414家,本地化战略显成效
Nan Fang Du Shi Bao· 2025-06-27 07:23
6月25日,为庆祝进入中国大陆20周年,MUJI無印良品(以下简称MUJI)在上海举办了"無印·有声"线 下新书发布会,带来全新纪念特刊《無印·有声》,记录了21位MUJI"老粉",与21件在中国市场持续畅 销的商品之间的故事。 MUJI艺术总监原研哉先生在特刊序言中提到,"在拥有悠久历史、值得尊敬的中国文化中,期待MUJI 通过店铺和商品,持续向人们的内心深处发出沉静而深远的叩问。" MUJI在庆祝20周年主题活动上,发布了《無印·有声》特刊,并计划于6月下旬正式推出。据了解,这 本书由MUJI与21位热爱生活、热爱MUJI品牌的消费者所共创,介绍了从2005年开始,MUJI进入中国大 陆这20年间,以年为刻度的21款在中国市场持续畅销的经典商品,并延此线索,讲述了与21位热爱 MUJI品牌的消费者,关于这些经典商品的回声故事。 从2005年开出首店对应的凝胶中性墨水圆珠笔,到2025年广受关注的汉麻系列,每一款MUJI商品都承 载着独特的生活记忆——摄影师李铭鑫的水洗棉衬衫绣着结婚日期;甜点师Cindy用冻干草莓为酸奶增 添亲子甜蜜,漫画家Tango将MUJI伞柄孔洞化作创意画本;宠物主人童欣的凉柔床品让 ...
京博:科技创新驱动黄河流域农业现代化实践
Qi Lu Wan Bao Wang· 2025-06-27 06:38
Core Viewpoint - The integration of digital technology and sustainable practices in agriculture is transforming traditional farming into a more efficient and productive system, enhancing both economic and social benefits for rural communities [2][4][6]. Digital Empowerment: Reshaping Traditional Agriculture - The implementation of digital technologies in the agricultural sector is significantly altering traditional farming methods, with real-time visualization of soil moisture and nutrient status through remote sensing and crop growth models [2]. - The use of integrated water and fertilizer systems has led to an average yield increase of 20.3% per mu, with some areas achieving a 32.9% increase in wheat yield compared to control fields [2]. Circular Economy: New Practices for Industrial Upgrade - The establishment of a circular economy within the agricultural framework allows for the comprehensive utilization of resources, with a 93% utilization rate of straw through processes that convert it into organic fertilizer [3]. - Soil quality has improved, with an average increase of 13.85% in organic matter content and a 6%-7% increase in nitrogen, phosphorus, and potassium levels across sampled plots [3]. Full-Chain Integration: A New Engine for Rural Revitalization - The innovative order agriculture model enables the rotation of food and cash crops, maximizing land use efficiency and surpassing traditional single-crop revenue [4]. - The direct supply chain from field to processing plants for cash crops like spinach and strawberries enhances production potential and market access [4]. Collaborative Projects for Rural Revitalization - Collaborative efforts among local governments and foundations have led to the establishment of standardized aquaculture and intelligent farming systems, improving environmental monitoring and resource management [5]. - The integration of ecological practices in livestock management has addressed pollution issues while promoting sustainable agricultural practices [5]. Sustainable Development Ecosystem - The company has successfully created over 1,000 job opportunities and trained more than 400 new agricultural workers, contributing to a significant increase in farmers' income [6]. - The focus on a sustainable agricultural ecosystem connects production, processing, and tourism, enhancing land productivity and promoting a holistic approach to rural development [6].
春秋航空牵手上海消费帮扶工作平台 助农特色产品将于6月“进”客舱
Group 1 - The core viewpoint of the article is the collaboration between Spring Airlines and the Shanghai Consumption Assistance Work Platform to promote rural revitalization through an innovative "Aviation + Consumption Assistance" model [1][3]. - Spring Airlines signed a cooperation agreement on May 29 to further deepen consumption assistance measures, aiming for a more normalized, branded, and scenario-based development of consumption assistance [1]. - The "Blue Sky Dream" recruitment program by Spring Airlines has been an important project for Shanghai's Changning District, continuously conducting recruitment assistance work in three counties of Honghe Prefecture, Yunnan [2][3]. Group 2 - In mid-June, the collaboration plans to launch five featured assistance products, including freeze-dried strawberries and walnut date pastries, in the cabin at high altitudes [3]. - The initiative aligns with the Civil Aviation Administration's 2025 theme of "Civil Aviation Service Boosts Consumption Year," contributing positively to rural revitalization efforts [3]. - The Yunnan Jianshui Purple Pottery Cultural Exchange Center has established a close partnership with the special education school in Honghe Prefecture, creating employment opportunities for disabled individuals through a "company + school + disabled persons + employment" model [4].