在市场竞争加剧和原材料成本普遍上涨的双重压力下，公司不仅让营收与毛利保持相对稳定，同时推动 净利润亏损同比大幅收窄，这意味着公司推动市场拓展、降本增效等方面的成效显著。 深究可以发现，蓝月亮上半年业绩改善，交出一份"提质减亏"成绩单的背后，其实是一场关于渠道优化 和产品创新的深刻战略变革。体现出蓝月亮在当下市场激烈竞争中的长远思虑与破局决心。盈利能力修 复经营韧性显现 纵观蓝月亮2025年中报，多个财务指标表现出积极向好的信号。一方面通过大力革新，通过推出创新型 的个人、家居清洁产品打造新增长点，体现了进取的"主动出击"战略；另一方面通过降本增效，体现了 稳健的"守成"战略。 在收入方面，公司营收保持相对稳定，核心优势依然稳固。衣物清洁护理产品实现收入26.4亿港元，占 总收入比重超87.0%，继续担当业绩压舱石。 具体来看，蓝月亮上半年录得营收30.4亿港元，毛利为17.6亿港元，与去年相比而言保持稳定状态。而 除税前亏损为4.6亿港元，同比大幅减少43.7%。 同时，公司正积极拓展增长曲线，其中个人护理和家庭护理板块表现亮眼。半年报显示，期内个人清洁 护理产品录得营收2.2亿港元，同比增长12.4%；家居 ...

Core Viewpoint - Blue Moon Group Holdings Limited emphasizes its commitment to sustainable development through its 2024 ESG report, highlighting the integration of corporate value and ecological value as a foundation for long-term growth [1] Group 1: Product Innovation and R&D - Blue Moon has a strong focus on developing green and environmentally friendly products, responding to the increasing consumer demand for diverse washing product functionalities [2] - The company has a clear product iteration path, having introduced various innovations over the years, such as concentrated laundry liquids and bio-tech laundry liquids, which significantly reduce packaging waste [2] - As of the end of 2024, Blue Moon holds a total of 265 effective patents, including 48 effective invention patents, showcasing its commitment to R&D investment [2] Group 2: Industry Standards and Recognition - Blue Moon actively participates in the establishment of industry standards, having contributed to the formulation of 3 international standards, 21 national standards, and 12 industry standards by the end of 2024 [3] - The company has received multiple product honors in 2024, including recognition for its Supreme Bio-Tech Laundry Liquid and other products in various innovation directories [3] Group 3: Green Development Practices - Blue Moon integrates green development principles into its operations, establishing a comprehensive green product system with numerous certifications, including 49 products certified by the China Environmental Labeling [4] - The company is expanding its renewable energy initiatives, with solar power projects implemented across its factories, including a 20% capacity increase at its Tianjin factory in 2024 [4][5] - Blue Moon's factories have been recognized as national "green factories," reflecting its commitment to sustainable manufacturing practices [5] Group 4: Financial Performance - In 2024, Blue Moon reported a revenue of approximately HKD 8.556 billion, marking a historical high with a year-on-year growth of 16.8%, and a gross profit of HKD 5.183 billion, up 14.2% year-on-year [5] - The company's financial results demonstrate resilience and a steady growth trajectory, attributed to ongoing product innovation and brand enhancement [5]

Core Viewpoint - The company emphasizes its commitment to ESG principles and sustainable development, highlighting its ongoing efforts in green transformation and social responsibility as key components of its long-term value assessment [1][5][8]. Group 1: ESG Report and Commitment - The company released its 2024 ESG report, marking the fifth consecutive year of such disclosures, showcasing its dedication to environmental, social, and governance standards [1]. - The company aims to integrate green development into all operational aspects, optimizing energy structure, improving water efficiency, and managing emissions [5][6]. Group 2: Product Innovation and Market Trends - The company has focused on consumer needs, driving product innovation and upgrades, including the launch of the new "Supreme Biological Technology Laundry Liquid" with a high active ingredient concentration of 47% [2][3]. - The company is responding to market demands for quality, environmental friendliness, and personalization, aligning with trends in the daily chemical industry [2]. Group 3: Environmental Initiatives - The company has implemented various measures to enhance renewable energy use, including solar power projects across its factories, with a projected annual generation of over 2800 MWh by 2025 [6]. - In 2024, the company completed 45 water-saving initiatives, saving 21,476 tons of water and reducing wastewater emissions by 6,403 tons [6]. Group 4: Social Responsibility and Community Engagement - The company prioritizes social responsibility, focusing on equal employment opportunities and creating a supportive work environment, with women making up 51% of its workforce [8]. - The company has engaged in various community initiatives, including partnerships with organizations to promote health awareness among women and children, benefiting over 750,000 individuals in 2024 [9][10]. Group 5: Recognition and Future Goals - The company has received multiple awards for its ESG efforts, including the "Company Governance Excellence Award" and the "BDO ESG Award" [10]. - Looking ahead, the company aims to continue its commitment to technological innovation and green transformation, supporting the achievement of carbon neutrality goals [10].