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未来5年,要活下去,每家企业都需要有极致产品力大单品!
Sou Hu Cai Jing· 2025-10-02 10:46
来源:市场资讯 (来源:何支涛) "极致的产品"才是第一生产力 ——妙可蓝多陈佩聪 营销有两个字:一是营、二是销,先营后销。 营是让产品好卖! 销是把产品卖掉! 营在前,销在后。 竞争环境越凶险,市场越内卷,越需要注重产品开发,越需要打造极致产品力。 — 01 — 产品开发背后隐藏着一个巨大的幂指数定律。 元气森林的创始人唐彬森在演讲中,曾提到过产品开发的幂指数定律,做好产品就是做好底数,虽然大公司的基数大,但是如果产品不够好,就是底数 小;小公司做好产品,就是底数做大,即使底数仅提升10%,一个1.1的底数经过n次方放大之后,底数大的一方就能最终获胜。 将小公司对抗大公司的胜利归结为幂指数定律(最终结果=基数×底数的幂指数,R=K×a^n)的胜利。巨头公司的优势在于基数大,但正如1.01的365次方 远大于0.99的365次方,长期来看,一定是底数大的一方能够获得最终胜利。 产品底数是营销的杠杆,n次方放大就是日积月累的经营动作。 所有的经营动作都在放大这个底数。 产品是1,营销是后面的0,1足够强,0才能加得多,极致产品力的杠杆每往前移1%,终端流速就会加1%,销售额就会加1%,口碑传播也会加1%,利润 ...
咨询业的末路时刻,“麦肯锡们”何以为生?
Sou Hu Cai Jing· 2025-09-11 14:21
Group 1 - The article discusses the strategic consulting firm Ries Strategic Consulting and its pivotal role in guiding companies like Great Wall Motors and Jack Sewing Machine through critical decision-making processes [21][22][24] - Ries emphasizes the importance of focusing on fundamental issues that determine a company's survival and growth, rather than superficial or short-term solutions [23][25] - The success of Great Wall Motors in the SUV market is highlighted as a case study of effective positioning and trend analysis, leading to significant revenue growth [10][11][12] Group 2 - The article contrasts the approach of Ries with that of other consulting firms, noting that Ries maintains a commitment to solving core strategic problems rather than succumbing to client pressures for easy solutions [30][31][32] - The firm’s methodology includes extensive market research and consumer insights, which are crucial for developing effective strategies [46][47] - Ries has a track record of successful case studies across various industries, demonstrating its ability to adapt and provide valuable insights in changing market conditions [38][39][45]
今麦郎IPO八年未果为娃哈哈代工 一年交付12亿瓶水部分被指不合格
Chang Jiang Shang Bao· 2025-05-19 00:59
Group 1 - Wahaha Group confirmed a contract manufacturing relationship with Jinmailang, stating that some batches of bottled water failed quality tests during self-inspection, leading to the termination of cooperation from April 2025 [1][4] - Jinmailang's chairman stated that the cooperation began in May 2024 and will end in May 2025, with over 50 million boxes delivered, equivalent to 1.2 billion bottles of water [5] - The discrepancy in termination dates between Wahaha and Jinmailang has created confusion, referred to as a "Rashomon" situation [5] Group 2 - Jinmailang's revenue has significantly declined, with reported figures of 19.076 billion yuan in 2022 and 16.57 billion yuan in 2023, indicating a downward trend [3][10] - The company has faced challenges in its IPO journey, having announced plans to go public in June 2017, but has not made progress in the past eight years [2][12] - Jinmailang's instant noodle segment reported a revenue of 6.367 billion yuan in 2023, down 11.29% year-on-year, with production decreasing by 20.09% [10][11] Group 3 - Wahaha has been adjusting its production layout, leading to some factory shutdowns, while claiming that current products meet national quality standards [8] - Jinmailang operates 26 production bases across 18 provinces, with a beverage production capacity of 2 million tons annually [8] - The company has attempted various strategies for IPO, including partnerships and financing rounds, but has yet to achieve a successful public offering [13][14][16]
今麦郎董事长最新发声:一年给娃哈哈代工12亿瓶水,自家产品蓝标水一瓶仅赚2分钱
YOUNG财经 漾财经· 2025-05-16 10:41
Core Viewpoint - The chairman of Jinmailang responded to the controversy regarding the OEM production of Wahaha bottled water, emphasizing the scale and efficiency of their operations while revealing low profit margins on their own products [1][2]. Group 1: OEM Production Details - Jinmailang produced over 500 million boxes, equivalent to 12 billion bottles of Wahaha bottled water in the past year, due to a surge in demand [2]. - The collaboration began in May of the previous year and is set to end in May of this year, contrary to Wahaha's statement that the partnership will terminate in April 2025 [3]. - Wahaha's statement indicated that some batches of bottled water did not pass factory sampling tests, but Jinmailang's chairman did not address this issue during the interview [4]. Group 2: Financial Insights - Jinmailang's blue label water has a net profit of only 0.02 yuan per bottle, with a retail price of 1 yuan, providing a competitive edge in a market where bottled water is often priced at 2 yuan [6]. - Jinmailang's annual sales volume for its own bottled water products, including blue label water and Liangbai water, exceeds 12 billion bottles [2]. Group 3: Company Background - Jinmailang Group was established in 1994 and has a diverse product range including convenience foods, beverages, and flour [5]. - Jinmailang Beverages Co., Ltd. was founded in 2006 and has established a significant presence in the packaged drinking water market with products like Liangbai and blue label water [5]. Group 4: Other OEM Relationships - Other companies, such as Suntory and Hema, also have OEM relationships with Jinmailang, with Jinmailang's factories accounting for over 30% of Suntory's national production of oolong tea [9].
今麦郎董事长:一年内为娃哈哈代工12亿瓶水,产能紧张时也优先保证合作
Sou Hu Cai Jing· 2025-05-16 07:49
Group 1 - The chairman of Jinmailang, Fan Xianguo, confirmed the company's role in producing bottled water for Wahaha, stating that over 50 million cases, equivalent to 1.2 billion bottles, were produced from May last year to May this year [1] - Jinmailang has 26 production bases across the country, which allows for reduced transportation costs and efficient production, with 32 out of 115 beverage production lines being high-speed [1] - Wahaha announced the termination of its cooperation with Jinmailang starting from April 2025, while Fan mentioned that the collaboration would end in May this year [1] Group 2 - Wahaha's official statement acknowledged the existence of a contract manufacturing relationship with Jinmailang, noting that some batches of bottled water did not pass quality checks during internal inspections [3] - Wahaha reassured consumers that all currently available bottled water products meet national quality standards and the company's quality management standards [3]
代工风波中的今麦郎:方便面饮品双承压,低价优势正在流失
Nan Fang Du Shi Bao· 2025-05-15 12:50
Group 1 - Wahaha announced a termination of its contract with Jinmailang due to some batches of bottled water failing quality checks [1] - Jinmailang has previously produced bottled water for Wahaha that passed quality inspections [2] - Jinmailang's market share in the packaged drinking water sector has been between 6% and 8.5%, ranking fourth behind competitors like Kangshifu and Unification [5][8] Group 2 - Jinmailang has established a full industrial chain development model, including over 30 OEM partnerships with well-known brands [9][12] - The company has faced increasing competition in the low-price segment of the beverage market, particularly due to price wars initiated by major brands [7][8] - The concentration of the packaged drinking water market has increased, with the top five companies holding a combined market share of 58.6% as of 2023 [8]