新目的地在崛起 元旦出境游市场同步复苏，热门目的地出境机票预订量同比增长超四成，且价格较春节优惠四成以上， 高性价比成为不少游客开启"新年首趟出境游"的理由。 特色短途为主流 元旦境内游延续"就近跨年"趋势，行程在3天内的短途出游占比73.4%，上海、北京、广州、成都、哈尔 滨等城市稳居热门目的地榜单前列。同时，特色场景爆发式增长成为最大亮点—— ■ 主题乐园凭借强沉浸感跻身跨年顶流 受《疯狂动物城2》带动，上海迪士尼度假区相关产品预订量同 比增长超30%，门票预订量同比激增5.2倍。最吸引亲子家庭和影迷的，是跨年梦幻烟花秀和疯狂动物 城主题园区的NPC互动。北京环球度假区、广州长隆度假区、珠海长隆海洋王国等紧随其后，珠海长隆 更计划在新年前夜连办三场主题烟花秀，搭配明星演唱会，点燃跨年氛围。 ■ 冰雪旅游迎来今冬首轮出游高峰 12月17日开园的哈尔滨冰雪大世界，凭借跨年演唱会与独特的冰雪 体验，热度周环比大涨300%，带动哈尔滨登顶冰雪旅游热门目的地。长白山、中国雪乡、亚布力滑雪 度假区等经典冰雪景区门票预订量大增，呼伦贝尔推出的"雪假"政策更激活本地及周边居民"就近看 雪"的出游热情。冰雪热潮还在向南方延 ...

转自：成都日报锦观 "史上最长春节假期"出游预订进入高峰 出入境游"双向奔赴" 成都上榜热门目的地 数据显示，越南、韩国、印度尼西亚、泰国、马来西亚均跻身单程机票1500元以下的热门低价区间；澳大利亚、新西兰、美国、埃及、阿联酋 等地则属于人少价高梯队；老挝、尼泊尔、乌兹别克斯坦、格鲁吉亚、哈萨克斯坦落在"不挤不贵"的高性价比地带，其中国内飞往老挝的机 票，不到1000元即可入手。 从酒店预订量来看，2026年春节期间，热门国家酒店预订同比翻番。泰国、韩国、马来西亚、越南、新加坡、印度尼西亚等短线东南亚目的 地，因距离近、出行成本较低、签证便利、气候适宜，成为春节假期出境游的主流选择。 北上广成等地 上榜入境游热门 趁春节假期，国内旅客出境游升温的同时，国外旅客则飞入中国开启"中国游"，形成客流双向奔赴的出入境游热。2026年春节期间，在去哪儿 旅行平台上，使用非中国护照预订国内航班的数量同比增长七成。 2026年春节假期长达9天，堪称"史上最长春节假期"。12月21日，记者从相关在线旅行平台获悉，超长版的春节假期将带动出入境游热度提 升，目前已进入春节假期出行预订高峰，机票、酒店等预订量大幅增长，从旅客预订 ...

Summary of Conference Call Records Industry Overview - The records primarily focus on the domestic travel and tourism industry in China, highlighting various metrics related to passenger flow, tourism data, and consumer spending during recent holidays. Key Points Domestic Travel Data - Total cross-regional passenger flow reached 657 million, averaging 219 million daily, with a year-on-year increase of 3.0% [1] - Railway passenger numbers totaled 47.108 million, averaging 15.7027 million daily, reflecting a 2.3% year-on-year growth [1] - Civil aviation recorded 5.601 million passengers, averaging 186,700 daily, with a 1.22% year-on-year increase [1] - Road travel accounted for 600 million passengers, averaging 200 million daily, showing a 3.14% year-on-year growth [1] - Waterway travel saw 2.881 million passengers, averaging 960,000 daily, which is a decline of 1.65% year-on-year [1] - Average economy class ticket prices for the upcoming May Day holiday are expected to decrease by 10.4% compared to 2019 and by 25% compared to 2023 [1] Provincial and Scenic Area Tourism Data - Key scenic areas experienced varied growth rates due to weather impacts and base differences: - Laoshan received over 117,000 visitors, up 12.6% year-on-year [3] - Hongcun saw a decline in visitors to 29,125, down 14.16%, with ticket revenue dropping 35.46% [3] - Xidi had 10,812 visitors, down 7.67%, with ticket revenue decreasing by 12.37% [3] - Beijing's parks received 1.2558 million visitors, remaining stable year-on-year [3] - Notable provincial data includes: - Sichuan's A-level scenic areas welcomed 14.2915 million visitors, with ticket revenue of 109.1803 million, marking a 13.02% increase in visitor numbers [3] - Hunan reported 17.2881 million visitors, up 12.56%, with per capita spending increasing by 16.11% [3] - Shanghai received 6.4808 million visitors, with total tourism spending of 12.477 billion, a 3.30% increase [3] - Beijing's total visitor count was 8.211 million, with tourism spending of 10.77 billion, up 6.7% [3] - Guangdong saw a 20.6% increase in visitors, totaling 23.21 million, with tourism revenue up 25.6% [4] OTA Booking Trends - OTA platforms indicate that cultural experiences, short trips, and summer vacations are key growth drivers for domestic travel [6] - Family-oriented travel is prominent, with nearly 90% of the top 50 scenic spots being family-friendly, and family orders constituting 25% of total travel orders [6] - Theme park ticket bookings surged by 127% year-on-year [6] - Booking trends show significant growth in domestic and international travel, with a 15% increase in outbound flight bookings [7] Local Consumption Data - In Beijing, ticket sales for performances reached 140 million, with a 130% increase in box office revenue year-on-year [10] - Retail sales in various cities showed positive growth, with Shanghai's consumption nearing 20 billion, up 4.1% from the previous year [10] - Meituan reported a 193% increase in "Dragon Boat Rice" orders in Guangdong and a 241% increase in specific regional delicacies during the holiday [11] Additional Insights - The overall outflow and inflow of people at national ports is expected to reach 2.15 million daily, a 12.2% increase compared to the previous year [8] - International flights are recovering, with daily operations reaching 1,659 flights, which is 87% of the 2019 level [8] - Hainan's airports are projected to handle 317,000 passengers, with a 2.5% year-on-year increase in passenger throughput [9] Conclusion - The domestic travel and tourism industry in China is showing signs of recovery and growth, with various regions and sectors experiencing different levels of performance. The data indicates a positive trend in consumer spending and travel activity, despite some challenges posed by weather conditions and other factors.