Core Viewpoint - The establishment of a new company by Xibei has sparked renewed attention, particularly in the context of its previous controversies surrounding prepared dishes and its impact on store operations [1][4]. Group 1: Company Developments - Xibei has established a new company, Shenzhen Yuhua Meihao Catering Management Co., Ltd., which is 95% controlled by Inner Mongolia Xibei Catering Group Co., Ltd. and focuses on pre-packaged food sales and food internet sales [1]. - The new company is intended to serve as an operating entity for Xibei's stores, with its main business being "catering services," and does not signify a shift towards prepared dishes [1]. - Xibei's founder, Jia Guolong, clarified that the company previously offered prepared dishes but has since ceased that practice, currently only selling a limited range of pre-packaged foods [1]. Group 2: Financial Impact and Response - Following controversies regarding prepared dishes, Xibei experienced a significant drop in daily sales, with a reported decrease of 1 million yuan on September 10 and 11, and an expected drop of 200,000 to 300,000 yuan on September 12 [5]. - In response to customer dissatisfaction, Xibei announced adjustments to its food preparation processes, including transitioning to on-site cooking and changing cooking oils to non-GMO soybean oil [5]. - To recover from declining customer traffic, Xibei initiated a promotional campaign offering 100 yuan dining vouchers and implemented price reductions on 33 dishes, with some prices dropping by over 20% [5].

Core Viewpoint - The controversy surrounding Xibei's use of pre-prepared dishes has intensified, particularly following comments made by entrepreneur Luo Yonghao, which have led to legal threats from Xibei's CEO, Jia Guolong [1][3][4]. Company Summary - Xibei's CEO, Jia Guolong, asserts that the company does not serve any pre-prepared dishes, despite claims to the contrary [4][5]. - Jia Guolong has expressed that Luo Yonghao's statements have significantly impacted Xibei's reputation, prompting the company to consider legal action [3][5]. - The average consumer spending at Xibei is reported to be 85.03 yuan, which is notably higher than competitors such as Zhen Gongfu (26.57 yuan) and Yoshinoya (31.06 yuan), indicating limited consumer tolerance for pre-prepared dishes [5][7]. - Xibei has introduced a "Luo Yonghao Menu" across all locations, allowing customers to order dishes previously selected by Luo, although this has raised questions about consumer privacy [7][8]. Industry Summary - The restaurant industry is facing significant challenges, with Xibei's revenue reportedly in a declining trend as of May 2025 [16]. - Major competitors in the industry, such as Haidilao and Jiamaojiu, have also reported revenue declines, indicating a broader industry trend [16]. - The overall restaurant market is under pressure, with major cities like Beijing and Shanghai experiencing declines in dining revenue [17]. - The current economic environment has made it difficult for brands to withstand negative publicity, as seen in the case of other brands like Zhongxuegao [18]. - The management style of Xibei, centered around its founder, has been highlighted as both a strength and a potential weakness, suggesting a need for more professional governance [19][20].

Group 1 - The core issue revolves around a public dispute between Xi Bei and Luo Yonghao regarding the classification of Xi Bei's food offerings as "pre-made dishes" [1][6] - Xi Bei's founder, Jia Guolong, stated that the company will pursue legal action against Luo Yonghao for his comments, asserting that none of Xi Bei's dishes qualify as pre-made according to national definitions [1][2] - Jia emphasized that Xi Bei's operations include a central kitchen for ingredient pre-processing, but they do not sell pre-made dishes that are fully cooked and packaged [1] Group 2 - Luo Yonghao's initial comments on social media criticized Xi Bei for serving what he perceived as pre-made dishes, calling the experience "disgusting" and urging for legislation requiring restaurants to disclose the use of pre-made food [6] - The controversy has sparked public debate, with some customers expressing concerns about the quality of food at Xi Bei, while the company's customer service has defended the freshness of their ingredients and cooking methods [7] - Previous statements from Luo indicate a stance against undisclosed pre-made dishes in restaurants, labeling it as deceptive, while a video by Xi Bei's co-founder showed that most dishes are prepared on-site, with only a few items being delivered from a central kitchen [8]