Core Insights - The all-new Beijing 81 2.0 co-creation version was officially launched on January 15, 2026, showcasing the brand's commitment to innovation and heritage under the concept of "recreating classics" [1] - The Beijing 81 is characterized as a "tactical box" model, inheriting the "hardcore genes" and "reliable quality" from the BJ80, featuring a unique tactical style and robust boxy design [2] BIP Model - The BIP (Build in Public) model breaks the traditional "closed-door" approach of car manufacturing, allowing users to witness and participate in the entire development process from concept to completion [4] - This model emphasizes three core elements: openness, participation, and feedback, creating a transparent product development system and a highly interactive community [4] User Engagement and Feedback - Since its launch on August 1, 2025, the BIP co-creation journey has yielded significant results, including four concept cars favored by hardcore equipment enthusiasts, a nine-city tour, over 150,000 visitors, and more than 1 million online exposures [7] - User feedback has driven the evolution of the Beijing 81, leading to the development of the Beijing 81 1.0 co-creation version [7] Upgrades in Beijing 81 2.0 - The Beijing 81 2.0 co-creation version features multiple optimizations based on user feedback, including a lower hood arc for a more unified and smooth body line, and a refined five-hole grille design [9] - Additional enhancements include integrated turn signal lights, a flush side window design for improved aerodynamics and visibility, and a scientifically adjusted pressure relief valve for enhanced safety and space utilization [9] - The traditional spare tire has been innovatively upgraded to a storage "small backpack," adding tactical functionality to the Beijing 81 [9] Product Philosophy - The changes reflect the company's unwavering commitment to creating a vehicle that better understands and meets user needs, emphasizing the philosophy of "user needs, user satisfaction, user preference" [11]

1月15日，北京越野"经典之上，再造经典——BJ40探险家&北京81 2.0共创版，来了！"发布会在北京汽车博物馆举行。BJ40探险家上市指导价14.99万 元—15.99万元，国补焕新价13.49万元起。北京81 2.0共创版一同亮相。 BJ40探险家坚持方正车身，通过性更强，车内空间更规整；采用五孔格栅前脸设计，看见五孔，便知北京；LED光圈大灯、隧道式尾灯和"断开式"灯 带，辨识度极高，在视觉上拉宽车身，更显稳健。细节处大胆焕新，全新推出更加酷炫好看的"黑化"套件，前格栅和前后保险杠采用磨砂黑处理；全新内饰 提供全黑和黑棕主题，质感细腻、氛围高级。 BJ40探险家是一个"爆改大玩具"，采用快拆硬顶设计和开式车身，硬派越野可变身敞篷越野车；支持深度创意，是一个容纳千种玩法、万般想象的潮流 生活伙伴。 改装是态度，性能是根本。BJ40探险家满配搭载电控分时四驱和经典三把锁，从容应对各种地形；全系标配越野AT胎，能轻松在全地形任意驰骋；搭 载2.0T的汽油和2.0D的柴油双动力总成，匹配豪华品牌同款采埃孚8AT变速箱；具备超强通过性，拥有220mm的最小离地间隙，涉水深度达750mm；全系标 配2.5吨拖拽资 ...

Core Viewpoint - Beijing Off-road is undergoing a brand renewal with the launch of the Beijing 812.0 co-creation version, showcasing its commitment to innovation in both brand and philosophy [1] Group 1: Product Innovation - The Beijing 81, derived from the BJ80, is introduced as the market's first "tactical box," inheriting robust genes and reliable quality [1] - The vehicle features the industry's first Build in Public (BIP) manufacturing model, allowing users to participate in the entire development process from concept to completion [1] Group 2: BIP Model - The BIP model breaks the traditional "closed-door" manufacturing approach by openly sharing development progress, decision-making logic, challenges, and iterations with users [1] - This model emphasizes three core elements: openness, participation, and feedback, creating a transparent product development system, a high-frequency interactive community, and a responsive optimization mechanism [1] Group 3: User-Centric Enhancements - Based on user feedback, the Beijing 812.0 co-creation version has undergone several optimizations from the 1.0 version, including a reduction in the front hood's bulge for a more unified and smooth body line [1] - The adjustment of the pressure relief valve position enhances safety and space utilization, significantly improving battery safety protection levels while optimizing interior space [1]

Core Insights - The latest data for the Chinese automotive industry in 2025 shows record production and sales, maintaining its position as the world's largest market for 17 consecutive years, with continuous structural upgrades towards better quality [1] - Chinese off-road vehicle brands are leveraging technological innovations to enhance their value, transitioning from merely selling vehicles to operating a lifestyle ecosystem, which is crucial for brand value enhancement and building competitive barriers [1] - Domestic brands have overtaken foreign brands in the off-road segment, with Beijing Off-road's BJ40 achieving significant sales milestones, including 66,942 units sold in total for the year, and consistently exceeding 10,000 monthly sales since April 2025 [1] Market Performance - The BJ40 series has surpassed cumulative sales of 300,000 units, indicating strong market performance amidst increasing competition in the off-road vehicle sector [4] - The BJ40 extended version has been recognized as the top in user satisfaction within the hard-core SUV segment according to the 2025 NEV-CACSI evaluation by the China Quality Association [2] Product Innovations - The BJ40 Explorer model features advanced capabilities such as electric control four-wheel drive, a classic three differential lock, and options for 2.0T gasoline and 2.0D diesel engines, enhancing its off-road performance [5] - The BJ40 Explorer is designed as a customizable platform, allowing for unique modifications and catering to diverse lifestyles, with a campaign launched for user-generated modification ideas [5] Future Outlook - The company plans to continue innovating with robust technology to meet user expectations and protect every journey, aiming to create more classic models in the future [6]

Group 1 - The core concept of the news is the introduction of the Beijing 81 2.0 co-creation version, which emphasizes a unique "tactical style" and "hardcore" design, evolving from the BJ80 model [2] - Beijing 81 pioneers the BIP (Build in Public) vehicle manufacturing model, allowing users to participate in the creation process, thus embodying the idea that "true innovation stems from a deep understanding of user needs" [2][3] - The chairman of Beijing Off-road, Wang Hao, highlighted the evolution from "engineer-driven car manufacturing" to "public co-creation," indicating a paradigm shift where users transition from "value consumers" to "value co-creators" [2] Group 2 - The BIP co-creation model breaks traditional barriers in vehicle design, allowing users to define their needs collaboratively, leading to a fundamental change in product evolution from "one-way output" to "two-way co-creation" [3] - The Beijing 81's development reflects a shift from a product-centric to a user-centric market approach, with over ten thousand user suggestions leading to six core upgrades, demonstrating that "users are the best designers" [3] - The practice of Beijing 81 aligns with the insights of marketing and management experts, emphasizing that businesses must create and co-create value with users to truly understand their purpose [3]

Core Viewpoint - Beijing Off-road officially launched the BJ40 Explorer and showcased the Beijing 81 2.0 Co-creation Edition, marking a historical transition from the 1.0 Co-creation Edition [1] Group 1: Product Launch - The BJ40 Explorer was officially released on January 15, with the Beijing 81 2.0 Co-creation Edition also making its debut [1] - The Beijing 81 is described as the market's first "tactical box," inheriting the "hardcore genes" and "reliable quality" from the BJ80, featuring a unique "tactical style" and rugged "boxy design" [1] Group 2: Innovative Manufacturing Model - The Beijing 81 introduces the BIP (Build in Public) manufacturing model, allowing users to participate in the car development process [1] - This model breaks the traditional "closed-door" approach of car manufacturing, sharing the development progress, decision-making logic, encountered issues, and iteration processes publicly [1] - The BIP model is built on three core elements: "openness, participation, and feedback," creating a transparent product development system, a high-frequency interactive member community, and a responsive optimization mechanism [1]

Core Viewpoint - Beijing Off-road has launched the BJ40 Explorer and the Beijing 81 2.0 co-creation version, emphasizing the brand's commitment to innovation while honoring its classic heritage [1][3]. Group 1: Product Launch and Features - The BJ40 Explorer is introduced as a new interpretation of the BJ40 legacy, while the Beijing 81 2.0 co-creation version marks a significant upgrade from the 1.0 version, showcasing the brand's evolving identity [3][6]. - The Beijing 81 is recognized as the industry's first "tactical box" vehicle, inheriting the robust characteristics of the BJ80 and featuring a unique design that sets it apart in the market [6][9]. Group 2: BIP Co-Creation Model - The Beijing 81 employs an innovative BIP (Build in Public) model, allowing users to participate in the vehicle's development process, thus breaking away from traditional closed-door manufacturing practices [4][6]. - Since its launch on August 1, 2025, the BIP model has successfully engaged over 150,000 visitors through nine city exhibitions and has garnered more than 1 million online exposures, collecting over 10,000 co-creation suggestions [6][9]. Group 3: User Feedback and Iteration - The transition from the 1.0 to the 2.0 version of the Beijing 81 incorporates multiple enhancements based on user feedback, including design modifications that improve aesthetics and functionality [9][11]. - Key upgrades in the 2.0 version include refined body lines, enhanced grille details, and improved safety features, all aimed at creating a vehicle that better meets user needs [9][12]. Group 4: Brand Commitment and Future Plans - The launch event highlighted the integration of user feedback with the brand's craftsmanship, marking a new chapter for the Beijing 81 as it embarks on its next phase of market introduction [12][13]. - The company invites ongoing user participation in the co-creation process, emphasizing that every suggestion will contribute to the continuous evolution of the Beijing 81 [13].