Workflow
华为乾崑智驾ADS辅助驾驶系统
icon
Search documents
“尊界效应”观察:为何顶级企业家换掉了劳斯莱斯?
经济观察报· 2025-12-25 11:49
尊界S800的故事,从一开始就不仅仅是关于一辆车的成功。 它是中国品牌凭借研发、智造、供应链与用户运营的全价值链 能力,在曾由百年品牌固守的超豪华阵地中,完成一次扎实的 立足与跃升。 作者:王子阳 封图:图片资料室 12月20日晚,在鸿蒙星光盛典上,主持人一句"鸿蒙智行绘就中国汽车新图景",勾勒出智能出行 生态的宏大叙事。在这一叙事中,尊界S800正成为最具说服力的注脚。 仅仅七个月前,这款车上市时,业界还在观望:一个瞄准超豪华市场、售价触及百万区间的中国品 牌,能否真正站稳? 答案以超出预期的速度袭来。自10月起,尊界S800单月交付量稳站2000台以上,连续三月蝉联 70万元以上豪华轿车细分市场榜首。12月16日,尊界S800第10000台量产车在尊界超级工厂正 式下线,整个过程仅用时约200天。 产销数字是结果,而非原因。尊界S800引发的"尊界效应",早已超越销量榜单,演变为一种圈层 现象。它吸引着大量拥有劳斯莱斯、宾利等传统超豪华品牌背景的车主置换,成为企业家圈层 中"人传人"的谈资。 因此,尊界S800的故事,从一开始就不仅仅是关于一辆车的成功。它是中国品牌凭借研发、智 造、供应链与用户运营的全价 ...
“尊界效应”观察:为何顶级企业家换掉了劳斯莱斯?
Jing Ji Guan Cha Wang· 2025-12-25 10:30
12月20日晚,在鸿蒙星光盛典上,主持人一句"鸿蒙智行绘就中国汽车新图景",勾勒出智能出行生态的 宏大叙事。在这一叙事中,尊界S800正成为最具说服力的注脚。 仅仅七个月前,这款车上市时,业界还在观望:一个瞄准超豪华市场、售价触及百万区间的中国品牌, 能否真正站稳? 答案以超出预期的速度袭来。自10月起,尊界S800单月交付量稳站2000台以上,连续三月蝉联70万元 以上豪华轿车细分市场榜首。12月16日,尊界S800第10000台量产车在尊界超级工厂正式下线,整个过 程仅用时约200天。 产销数字是结果,而非原因。尊界S800引发的"尊界效应",早已超越销量榜单,演变为一种圈层现象。 它吸引着大量拥有劳斯莱斯、宾利等传统超豪华品牌背景的车主置换,成为企业家圈层中"人传人"的谈 资。 因此,尊界S800的故事,从一开始就不仅仅是关于一辆车的成功。它是中国品牌凭借研发、智造、供 应链与用户运营的全价值链能力,在曾由百年品牌固守的超豪华阵地中,完成一次扎实的立足与跃升。 尊界S800"万台加速度" 回顾尊界S800在市场上的增长曲线,几个关键节点勾勒出其惊人的爬坡速度。 5月30日,尊界S800全球上市,定价切入 ...
从“百年叙事”到“科技智能”:问界重写豪华汽车价值方程式
Mei Ri Jing Ji Xin Wen· 2025-12-11 11:15
Core Viewpoint - The article emphasizes that Chinese companies, particularly in the automotive sector, have transitioned from being mere manufacturers to becoming rule-makers, with AITO's Wenjie leading this transformation in the new energy vehicle market [1][15]. Group 1: Company Performance - AITO's Wenjie achieved a record delivery of over 51,000 vehicles in November, surpassing previous brand records [1]. - Cumulative deliveries of Wenjie series vehicles exceeded 900,000 units by November 21, with models M9, M8, M7, and M5 contributing significantly to this milestone [5]. - The M9 model is projected to become the best-selling SUV in the 500,000 yuan and above segment in 2024, capturing a 70% market share in the same price range by 2025 [12]. Group 2: Technological Integration - The "Hongmeng Intelligent Driving" collaboration model integrates the strengths of various parties, with Huawei providing technology and marketing capabilities while partner car manufacturers handle vehicle production [4][15]. - The M9 features advanced driving assistance systems with 32 high-precision sensors and 4 laser radars, ensuring comprehensive perception capabilities [7]. - The M9 emphasizes safety with upgraded active safety features and a robust vehicle structure, utilizing high-strength materials and extensive testing [9]. Group 3: User Experience and Satisfaction - AITO has established a comprehensive smart service system, achieving 266,000 proactive user engagements and saving over 440,000 hours in maintenance time [11]. - User feedback indicates that the top reasons for purchasing the M9 include intelligent driving, smart cockpit, brand reputation, safety, and comfort [12]. - The M9 has received high satisfaction ratings, leading the industry in user satisfaction, resale value, and net promoter score (NPS) [13]. Group 4: Market Dynamics - The luxury car market is undergoing a transformation, with traditional luxury brands facing pressure to adapt to new standards set by innovative models like the M9 [12][16]. - AITO's success is seen as a model for other Chinese automotive companies, potentially leading to a positive cycle of technological advancement and market recognition [16]. - The article suggests that the "Hongmeng Intelligent Driving" model could serve as a blueprint for future developments in the automotive industry, promoting a collaborative ecosystem among various manufacturers [15][18].