Core Insights - As the year-end approaches, real estate companies in Shanghai are making efforts to boost their annual performance [1] - The focus of the Shanghai real estate market has shifted to sales following the last land auction of the year on November 24 [2] - In November 2025, a total of 29 new projects were launched in Shanghai, with a transaction area of approximately 33.5 million square meters [3] Sales Performance - The top three projects in terms of sales volume were Lianqi Binjiang, Binjiang Yazhu, and Beilian C1, with Beilian C1 showing impressive sales figures [7] - Beilian C1, managed independently by Beike Group's Beihome, achieved significant sales in November, marking it as a standout performer in the fourth quarter [7] - Despite having the smallest land area of only 23 acres among the top ten new home sales in November, Beilian C1's success highlights the strong demand for high-quality housing in a market characterized by cautious sentiment [8] Market Trends - Industry experts note that the emphasis on high-quality residential construction is becoming a consensus in the market, with a focus on meeting diverse and high-quality living needs [8] - The end of the year is seen as a prime opportunity for promoting quality housing products, as pent-up demand from buyers is expected to be released [8]

Core Insights - In November 2025, Shanghai saw a total of 29 new property projects launched, with a transaction area of approximately 33.5 million square meters, reflecting a month-on-month decrease of about 15.5% [1] - The Beike Group's independent residential project, Beilian C1, achieved notable sales performance, ranking third in both sales area and number of units sold [1] - Beilian C1 was launched on October 31, 2025, after acquiring land on December 31, 2024, and its sales results were recorded in November, marking it as a "dark horse" in Shanghai's real estate market for Q4 2025 [1] Market Data - The sales data is based on monitoring from CRIC and public market data, focusing solely on residential projects in Shanghai [3] - The statistical period for the sales data is from November 1 to November 30, 2025 [3] - The sales metrics include only residential properties, excluding commercial, office, serviced apartments, affordable housing, and other non-residential sales [3]

Core Viewpoint - The new housing policy in Shanghai has led to significant changes in the real estate market, particularly benefiting properties located just outside the outer ring road, with increased demand and sales activity observed in these areas [1][4][32]. Summary by Sections Policy Changes - The new policy reduces the social security requirement for non-local residents from three years to one year, allowing quicker access to home purchases [3]. - Non-local residents can now buy unlimited properties outside the outer ring, reducing barriers for upgrading homes [3]. - Local single residents are now considered as families, stimulating local demand for improved housing [3]. Market Response - Following the policy announcement, there was a 19% increase in new customer inquiries for properties outside the outer ring [6]. - The areas closest to the outer ring, such as Chunshen and Shangda, have seen the highest interest, with viewing-to-listing ratios indicating strong demand [7][8]. Sales Performance - Sales data shows that properties just outside the outer ring experienced a notable increase in transaction volumes, with some areas reporting over 50% growth in sales post-policy [10][12]. - Specific neighborhoods like Taopu and Tangzhen saw transaction volumes rise by 30% and 53.85%, respectively, compared to the week before the policy [9][10]. Price Trends - Despite some areas experiencing price drops, many neighborhoods saw price increases, with the average price in the Chuansha area rising by 12.82% post-policy [12][13]. - The overall sentiment among property owners in outer ring areas has shifted positively, with an increase in the proportion of listings at higher prices [17][19]. Buyer Behavior - The policy has shifted buyer focus towards high-quality new developments, with significant sales increases in new properties located outside the outer ring [28][29]. - The demand for new homes is driven by middle-class families transitioning from first-time buyers to seeking improved living conditions [28][29]. Market Dynamics - The policy has led to a re-evaluation of property values, with a focus on product quality, location, and living experience becoming more critical in buyer decision-making [35][36]. - The market is witnessing a shift where properties with better amenities and transportation links are favored, while older, less desirable properties struggle to attract buyers [26][30].

Core Viewpoint - The new policy significantly benefits the outer ring real estate market in Shanghai, particularly for properties outside the outer ring, leading to increased demand and sales activity [4][9][102]. Policy Adjustments - The threshold for non-local residents to purchase property has been reduced from three years of tax or social security payments to one year, facilitating quicker home purchases for newcomers [3]. - Non-local residents are no longer restricted from buying properties outside the outer ring, reducing barriers for upgrading housing [3]. - Local single individuals are now considered as families, stimulating more local demand for improved housing [3]. Market Response - Following the policy announcement, the number of new clients for properties outside the outer ring increased by 19% [9]. - The transaction volume in outer ring areas showed a notable increase, with some areas experiencing over 50% growth in sales compared to the previous week [17][18]. - The average transaction price in several outer ring areas has also seen an uptick, with some areas like Chuan Sha witnessing a 12.82% increase post-policy [24]. Sales Performance by Area - Areas close to the outer ring, such as Chun Shen and Shang Da, have the highest viewing-to-listing ratios, indicating strong buyer interest [12]. - Specific neighborhoods like Tao Pu and Tang Zhen reported significant sales increases, with transaction volumes rising by 30.77% and 53.85% respectively [17]. - The average price of properties in some areas, such as Hua Jing, increased by 9.65% after the policy change [23]. Inventory and Pricing Trends - The overall inventory of second-hand homes in Shanghai remains high, with over 102,200 listings as of the end of August [33]. - Despite high inventory levels, the number of new listings in outer ring areas has decreased, suggesting a more stable pricing environment [34][37]. - The proportion of listings with increased prices has risen, indicating a shift in seller sentiment and confidence in the market [40][42]. New Construction Market - The new policy has primarily benefited the new housing market, with a 35% increase in transaction volume for new homes in the outer ring [82]. - The average daily visits to new developments have surged to between 80 and 100, reflecting heightened buyer interest [82]. - New projects in areas like Fengxian and Meilong have seen substantial sales, with top projects selling 170 and 150 units respectively [92]. Conclusion - The new policy has catalyzed a shift in the Shanghai real estate market, favoring properties in the outer ring and enhancing buyer confidence, particularly in new developments [102][109].