当AI技术开始渗透各行各业，家电行业也逐步突破局限，从基础智能化向深度智能化升级。其中，卡萨帝以AI深 度科技释放出更多潜力：继上半年实现零售额同比增长超20%后，GfK中怡康数据显示，卡萨帝7月持续跑出加速 度，累计零售额增幅达24%。 厨电：帮人看火，主动做饭。烟机的"AI之眼"可以帮用户实时看火，检测到溢出风险会自动调小火候，离开多久 都不担心溢锅、烧干。蒸烤箱能认出食材种类和数量，一键烹饪美食。 洗衣机：养护洗衣，精准烘衣。洗衣机"AI之眼"，可实现防夹、防串色、养护湿洗，烘干机搭载红外感应、3D透 视判干，还能自动检测衣物数量、洗涤物品种类，衣物烘干即停。 空调：自主调温，四季舒适。空调的AI动态五恒空气系统通过捕捉全屋温、湿、氧、静、净五维数据，自主协调 空气模块的运行，让室内空气状态一年四季都保持恒温状态。 还有艺术电视以AI超景深画质和纳米级量子点技术，真实还原画面细节；热水器提供富含锶元素的洗浴用水，让 沐浴更健康养生。 卡萨帝的实践印证了一点：真正的市场潜力，永远藏在对人居需求的满足中。当AI深度科技真正服务于生活，帮 用户解决家务烦恼，用户有了更多享受居家的时间，这才是"无人家务"真正的 ...

Core Insights - The launch of the practical household robot "HIVA Haiwa" by Haier marks a significant step towards achieving the ideal of "unmanned household" services, focusing on practical applications in daily household tasks [1][7] - The robot is designed to handle core household areas such as cooking, cleaning, and laundry, providing a more efficient and enjoyable experience for users [1][4] Group 1: Technological Advancements - Haier is actively exploring the integration of robotics technology with household scenarios, focusing on breakthroughs in multi-modal perception, task understanding, and action generalization training [6] - The company has implemented AI gait algorithms and advanced navigation technologies in its products, showcasing its commitment to practical applications in household tasks [6] Group 2: Market Position and Strategy - Since 2021, Haier has intensified its investment in the household robotics sector, leveraging its smart home ecosystem to create comprehensive "unmanned household" living scenarios [7] - The company adheres to the principles of practicality, ease of use, and durability in product development, while avoiding unnecessary complexity and focusing on real user pain points [7] Group 3: Industry Impact - The introduction of "HIVA Haiwa" not only addresses core household pain points but also provides a replicable development path for the robotics industry, promoting a more mature ecosystem [9] - The vision of a smart home is evolving, emphasizing that technology should enhance human value rather than replace it, allowing individuals to spend more time with family and pursue personal interests [9]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Viewpoints - The report emphasizes that Haier Smart Home is leveraging AI technology to enhance its strategic, product, and ecological frameworks, leading the industry towards a smart home future [2][3][10]. Strategic Aspects - AI is aiding the company in deepening digital transformation and improving operational efficiency, with a shift to online marketing, AI-driven service matching, and smart logistics reducing costs [11][13]. - The company has upgraded its R&D, manufacturing, and order systems using AI, resulting in a 20% reduction in R&D cycles, a 30% increase in production efficiency, and a 13% improvement in order response times [11][15][16]. Product Development - Haier is transitioning from "assisting with chores" to a vision of "unmanned chores," introducing the "AI Eye" series of appliances that autonomously manage cooking and laundry tasks [17][20]. - The "AI Eye" technology enables appliances to recognize and respond to user needs, enhancing user experience and operational efficiency [20][21]. Ecological Development - The "Smart Home Brain" has been upgraded to incorporate AI perception, voice, and visual capabilities, aiming to create a more intuitive home environment [36][38]. - The company is expanding its smart home solutions through its "Three Wings Bird" brand, which covers smart appliances, customized home solutions, and comprehensive home control [31][35]. Investment Recommendations - The report suggests that Haier Smart Home is well-positioned to capitalize on AI-driven opportunities, with projected net profits of 21.44 billion, 24.29 billion, and 26.76 billion yuan for 2025-2027, corresponding to P/E ratios of 11.5, 10.1, and 9.2 times [43].