县域游

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暑期游火热:旅游变旅居、外籍游客体验中医
Yang Shi Xin Wen· 2025-08-13 00:11
Group 1 - The Ministry of Culture and Tourism has launched a nationwide summer cultural and tourism consumption season, with over 4,300 events and approximately 39,000 activities planned, along with more than 570 million yuan in consumption subsidies to meet diverse tourist needs [1] - Online travel platforms report a nearly 38% year-on-year increase in overall cultural and tourism bookings this summer, with over 60% of bookings for family trips and over 70% growth in orders for summer vacation and study tours [1] - In Ning'an County, Shaanxi, nighttime tourism has transformed local resources into cultural tourism products, showcasing local farming culture and traditional customs, attracting numerous visitors [1] Group 2 - In Jinan, Shandong, the Baotu Spring scenic area has seen an average daily reception of over 30,000 visitors since the launch of the International Spring Festival in 2025, while the Daming Lake circular trail has exceeded 80,000 daily visitors [2] - This summer, staycation and wellness tourism have become popular, with cities rich in cultural atmosphere like Kunming and Dali seeing significant increases in order volumes, indicating a trend towards deeper cultural experiences [3] - The average length of stay for guests in homestays has increased by 20% year-on-year, with an average stay of 11 days, highlighting the potential for "deep residency" tourism [6] Group 3 - The border city of Hunchun in Jilin Province has become a new hotspot for cross-border tourism, welcoming a growing number of foreign tourists due to convenient customs procedures and detailed services [7] - Many Russian tourists are incorporating traditional Chinese medicine experiences, such as acupuncture and massage, into their vacation itineraries this summer [8] - From June 30 to the present, over 110,000 travelers have been processed at the Hunchun border inspection station [9]
长线游、县域游、主题游等持续升温 假期文旅市场供需两旺
Xin Hua Wang· 2025-08-12 05:55
Core Insights - The cultural and tourism market is experiencing significant growth during the "May Day" holiday, with various regions launching diverse tourism products and enhancing service quality through technology integration [1][2][4] Group 1: Travel Trends - Long-distance travel bookings have surged, with a notable increase in county-level tourism, and themes such as rural, camping, and culinary tourism are in high demand [1][2] - On the first day of the holiday, ticket sales from non-local tourists increased by approximately 15%, while domestic scenic spot ticket bookings rose by nearly 20% year-on-year [2] - The proportion of cross-city travel orders reached 90% on the first day of the holiday, indicating a trend towards longer travel distances compared to previous holidays [4] Group 2: Cultural Experiences - The integration of culture and tourism is deepening, with events like the "Calligraphy Doctor Canal Creation Base" and exhibitions attracting many visitors [4] - Various regions are leveraging intangible cultural heritage resources to develop unique tourism products, such as performances of the Lanzhou Taiping Drum and the fusion of Huizhou architecture with traditional fish lanterns in Huangshan [5] Group 3: Innovative Tourism Formats - Immersive tourism has become a new highlight, with experiences like the "Drunken Song of Longing: Dreaming of Shaoxing Water Tour" attracting large crowds [6] - The use of augmented reality and other technologies in cultural tourism, such as light shows that transform historical sites into dynamic narratives, is gaining popularity [6][7] Group 4: Enhanced Visitor Experience - Many tourist destinations are optimizing management strategies and implementing measures to improve visitor experiences, such as extending opening hours and increasing night activities [8] - For instance, the Hunan Museum extended its hours to 8 PM and added 5,000 reservation slots daily during the holiday [8]