这年头，车企CEO辞职常有，但转行卖包的确实不多。 前段时间，雷诺集团发布声明，以一种体面的方式官宣CEO卢卡·德·梅奥将在执掌集团5年后正式卸任，并对他带领雷诺集团复兴的一系列举措，致以最诚挚 的谢意。 但其中的关键，是这句"寻求汽车行业之外的全新挑战"—— 没错，这位辗转汽车行业30多年的资深老将，居然要去开云集团当CEO了！ 说到开云集团，大家可能不知道是何方神圣。但如果我说到古驰Gucci、圣罗兰Saint Laurent、巴黎世家Balenciaga这一票奢侈品牌，大家肯定就明白了。 此消息一出，立刻在欧洲商业界投下了一枚重磅炸弹。 短短的一天之内，开云集团股价收涨11.76%，雷诺集团股价收跌8.69%。这番资本市场上的动荡，也折射出卢卡本人的价值： 开云集团，真的是"捡到宝贝"了。 01. 拯救者 能让一个大型奢侈品集团，对一位跨界空降而来的CEO欣喜若狂，卢卡作为高管的本事，显然不只是"有两把刷子"而已。 甚至可以说，他在欧洲汽车业这30多年里，是一名久经考验的"战神"！ 而卢卡能在巨头之间辗转、职位一路升到CEO，也从侧面印证了他的个人能力。 2002年，卢卡进入菲亚特集团，出任集团首席营销 ...

Group 1: Leadership Changes - Luca de Meo has decided to step down as CEO of Renault Group after five years to seek new challenges outside the automotive industry, and he will become the CEO of Kering Group [1][3] - De Meo is the first external executive to lead the French Pinault family-controlled Kering Group, aiming to revitalize the company [1][3] - François-Henri Pinault, the current CEO of Kering, will transition to the role of Chairman, while De Meo's appointment is expected to be confirmed at the shareholder meeting on September 9 [3][4] Group 2: Performance and Challenges - Kering Group's stock rose by 11.76%, marking its largest single-day increase since November 2008, while Renault's stock fell by 8.69% following the announcement [3] - Kering has faced performance issues, with a projected revenue of €17.194 billion for 2024, a 12% decline year-on-year, and a net profit of €1.133 billion, down 62% from €2.983 billion in 2023 [7] - Gucci, Kering's core brand, saw a revenue drop of 23% to €7.65 billion in 2024, significantly impacting the overall performance of the group [7] Group 3: De Meo's Background and Experience - De Meo has over 30 years of experience in the automotive industry, previously serving as CEO of Renault, where he led significant reforms and a turnaround strategy [4][6] - Under De Meo's leadership, Renault transformed from a loss of €141 million in 2019 to a recovery, focusing on electric vehicles and strategic partnerships in China [6] - Analysts believe De Meo's strengths in brand management and marketing will be crucial for Kering, despite his lack of experience in the luxury goods sector [7][8] Group 4: Future Plans and Expectations - De Meo is expected to implement cost-cutting measures at Kering, potentially including store closures and asset sales, to address the group's debt exceeding €10 billion [7][8] - He will also need to manage the acquisition of the remaining shares of Valentino, which Kering partially acquired for $1.9 billion in 2023 [8] - Analysts express optimism that De Meo's experience in corporate management will help Kering navigate its current challenges, although concerns remain about his expertise in creative design [8]

皮诺是开云集团创始人弗朗索瓦（Francois）之子，自2005年起担任巴黎上市公司开云集团首席执行 官。在主力品牌古驰（Gucci）持续低迷之际，他还在大举收购，导致集团及控股家族企业Artemis的资 产负债表承压。 据悉，开云集团周一在一份声明中表示，已选定卢卡·德.梅奥担任首席执行官，他将于9月正式上任。皮 诺告诉分析师，他在几个月前的招聘过程中才与卢卡·德.梅奥会面，他将保留董事长一职。"作为董事 长，我将全面参与集团的战略方向"，皮诺称，"但不会在新CEO的优先事项和人事任命上越俎代庖。" 此外，两名业内人士和一名熟悉他的人士表示，卢卡·德.梅奥曾成功带领雷诺实现扭亏为盈，他可能会 加快开云集团的削减成本计划，包括关闭门店、出售房地产和裁员，以减少其超过100亿欧元（约合116 亿美元）的净债务。 【环球网财经综合报道】据路透社报道，投资者和业内人士表示，弗朗索瓦-亨利·皮诺（Francois-Henri Pinault）决定聘请雷诺（Renault）首席执行官卢卡·德.梅奥（Luca de Meo），这是一项大胆但必要的举 措，旨在解决开古驰（Gucci）母公司开云集团（Kering）销售下滑和 ...

据《费加罗报》（Le Figaro）报道，卢卡·德·梅奥（Luca de Meo）将接替法国亿万富翁弗朗索瓦·皮诺特（Francois-Henri Pinault）出任开云集团 （Kering）首席执行官。此前有猜测称，开云集团正在考虑拆分首席执行官和董事长的职位，这两个职位目前都由弗朗索瓦·皮诺特担任。对此，雷诺集 团与开云集团均未就置评请求作出回应。据了解，开云集团旗下品牌包括古驰、圣罗兰和巴黎世家等奢侈品牌。 资料显示，卢卡·德·梅奥（Luca de Meo）于1967年出生在意大利米兰，毕业于路易吉·博科尼商业大学工商管理专业，毕业后便进入汽车公司开始职业生 涯，最开始是在雷诺，后又先后在丰田欧洲公司、菲亚特集团任职。2009年，卢卡·德·梅奥（Luca de Meo）加入大众汽车集团，在他的带领下，西雅特 品牌连续两年打破销售记录，累计销量超57.4万辆。2020年7月，卢卡·德·梅奥（Luca de Meo）担任雷诺公司首席执行官兼董事长，成为雷诺品牌122年历 史中首位担任CEO的外国人，主导集团战略转型。2023年6月，其被任命为雷诺旗下电动汽车部门安培（Ampere）的董事长兼首席执行官，推 ...

Group 1 - Kering Group is preparing to appoint Luca de Meo, CEO of Renault, as its next CEO to address challenges in the luxury market [1][3] - Following the announcement, Kering's stock price surged by 8.3% in early Paris trading, marking the largest increase in over two months, while Renault's stock price declined [1][3] - Kering has faced difficulties in keeping pace with competitors like LVMH and Hermès, particularly due to Gucci's struggles in the Chinese market [3][4] Group 2 - Kering's current CEO, François-Henri Pinault, has held the position for over 20 years and has faced criticism for a relatively laissez-faire management style [3][4] - The company has seen its stock price decline nearly 80% since reaching a historical high in August 2021, despite attempts to revitalize the brand through new designer appointments [4] - De Meo has a successful track record at Renault, where he led the company out of difficulties and improved profitability, but Renault's market value remains only slightly above half that of Kering [4][5] Group 3 - De Meo's leadership at Renault included significant restructuring and partnerships with tech giants, which contributed to a recovery in profitability [4] - Renault is currently facing challenges in the U.S. and Chinese markets, which may limit De Meo's future prospects in the automotive industry [5] - The departure of De Meo from Renault has created uncertainty regarding the company's strategic direction and leadership [5][6]

本文字数：1808，阅读时长大约3分钟 作者 | 第一财经 刘奇超 最近，一些消费者收到古驰（比斯特上海购物村店）店员发来的闭店消息。 继上海新世界大丸百货和芮欧百货的两家门店之后，古驰（Gucci）将于6月2日关闭位于比斯特上海购 物村的奥莱店，不少消费者赶在闭店之前选购。 2025.05. 27 但追求性价比的消费者越来越多，奥莱店的生意水涨船高，品牌却只能忍痛"割肉"。比斯特上海购物村 店关闭之后，古驰在上海还有佛罗伦萨小镇店和百联奥莱店。 ▲ 古驰（比斯特上海购物村店） 大众点评图 去年下半年起，古驰在中国加速调整店铺，关闭了位于福州、大连、沈阳、太原的4家门店。古驰业绩 持续下滑，拖累母公司开云集团表现不佳，缩减门店尤其是奥莱店，被视为品牌高端化转型的重要举 措。不过，在此之前，古驰关闭的奥莱店主要集中在欧洲，向核心的中国市场"动刀"也证明了其处境艰 难。 开云集团最新财报显示，2025年第一季度营收下滑14%至38.83亿欧元，其中亚太市场同比下跌25%， 欧洲和北美均下滑13%，日本下滑11%；报告期内共关闭25家门店，其中10家来自古驰。目前，开云 集团市值不到LVMH集团的1/10，由于业绩 ...

Core Viewpoint - Gucci is closing its outlet store in Bicester Shanghai Village on June 2, following the closure of two other stores in Shanghai, indicating a strategic shift in response to declining performance in the Chinese market [1][3]. Group 1: Store Closures and Performance - Since the second half of last year, Gucci has accelerated store closures in China, shutting down four stores in Fuzhou, Dalian, Shenyang, and Taiyuan, as part of a broader strategy to enhance brand positioning and reduce reliance on outlet sales [3]. - Kering Group's latest financial report shows a 14% decline in revenue for Q1 2025, totaling €3.883 billion, with a 25% drop in the Asia-Pacific market and 13% declines in Europe and North America [3][8]. - Gucci's revenue for Q1 2025 was €1.57 billion, marking a 25% decline in comparable sales, the lowest quarterly performance in recent years [8]. Group 2: Market Dynamics and Brand Strategy - The shift towards outlet stores has created a disparity between the performance of outlet and full-price stores, leading Gucci to reduce its dependence on discount channels and focus on brand value and full-price sales [4][5]. - The luxury market is facing overall growth slowdown, with Bernstein downgrading the global luxury goods growth forecast for 2025 from +5% to -2% [8]. - Competitors like Burberry are also adjusting their strategies to stabilize their pricing structures, with some brands reducing prices on select products by over 20% [7]. Group 3: Financial Challenges and Future Outlook - Kering Group's net debt remains above €10 billion, making it the most financially vulnerable among the four major luxury goods groups [10]. - The company has been selling properties to alleviate financial pressure, including the sale of The Mall Luxury Outlets for a net gain of €350 million and a recent bond issuance of €750 million [10]. - The appointment of new creative director Demna Gvasalia in July is anticipated to bring changes, but the company is expected to remain in a challenging period [10].

Investment Rating - The report indicates a positive investment outlook for the luxury goods industry in China, emphasizing the potential for sustained growth driven by high-net-worth consumers and evolving consumer behaviors [10][12][17]. Core Insights - The luxury goods market in China is undergoing a structural transformation, with a shift from "symbolic consumption" to "cultural recognition," reflecting deeper consumer values and preferences [41][44]. - High-net-worth individuals are increasingly viewing luxury goods as essential, with 43% indicating plans to increase their spending on daily luxury items in the coming year [21][24]. - The report highlights the role of Xiaohongshu (Little Red Book) as a critical platform for luxury brands, facilitating consumer engagement and decision-making through a unique content ecosystem [9][10][50]. Summary by Sections Chapter 1: Consumer Behavior Changes - The report outlines a behavioral map of consumers, noting that high-net-worth individuals exhibit resilience in luxury spending, even during economic downturns [17][24]. - Four new trends in luxury consumption among high-net-worth individuals are identified, including a focus on cultural values and experiences over mere materialism [24][25]. - The concept of "long-termism" is gaining traction, with consumers increasingly valuing classic designs and sustainable luxury products [30][35]. Chapter 2: Xiaohongshu's Role in Luxury Consumption - Xiaohongshu is positioned as a pivotal platform for luxury brands, acting as a "relationship incubator" that fosters trust and engagement between brands and consumers [64][66]. - The platform's unique search behavior, where 70% of users start their luxury product searches from a scene or category perspective, enhances brand visibility and consumer connection [54][55]. - Xiaohongshu's content-driven approach allows luxury brands to create emotional resonance and cultural narratives that align with consumer identities [49][50]. Chapter 3: Market Dynamics and Strategic Implications - The report emphasizes the importance of cultural empathy and storytelling in luxury branding, as consumers seek deeper connections with brands that reflect their values [44][45]. - The luxury market is characterized by a dual demand for both exclusivity and accessibility, necessitating a nuanced approach to marketing and consumer engagement [24][25]. - Brands are encouraged to leverage Xiaohongshu's ecosystem to enhance their market positioning and drive sustainable growth through targeted content strategies [66][74].

不过，Tapestry 财报中也存在一些值得警惕的信号。尽管整体业绩增长，其对单一品牌蔻驰的高度依赖 较为明显，蔻驰本季度销售额占集团总销售额的比例过高。一旦蔻驰在未来受到市场竞争加剧、消费者 偏好转变等因素冲击，Tapestry 的整体业绩将面临较大风险。而且 Kate Spade 和 Stuart Weitzman 的持续 下滑，若不能及时改善，可能会拖累集团未来的增长步伐，甚至影响集团在市场中的整体竞争力与品牌 形象。 对比已披露一季报的其他奢侈品集团，Tapestry 在整体行业环境中呈现出不同的态势。今年一季度，全 球多个奢侈品企业业绩集体下滑。奢侈品巨头 LVMH 发布的 2025 财年第一季度财报显示，集团当季营 收为 203 亿欧元（约合人民币 1685 亿元），有机收入同比下滑 3%，核心业务板块如时装与皮具、精 品零售均出现下降。拥有古驰（Gucci）、圣罗兰（Saint Laurent）等著名品牌的开云集团，2025 年第 一季度总营收下滑 14%，至 38.83 亿欧元，旗下核心品牌古驰同店销售额下跌 25%，至 15.71 亿欧元， 创下近年来季度新低。即便被视为行业 "优等生" 的 ...

Core Viewpoint - Kering Group, a renowned luxury goods conglomerate, has reported a disappointing start to 2025, with a 14% decline in total revenue for Q1, amounting to €3.883 billion, and a significant drop in stock price by over 25% year-to-date, leading to a market capitalization of €21.448 billion, only one-tenth of LVMH's value [1][7]. Group Performance - Kering's Q1 2025 revenue decreased by 14% compared to Q1 2024, with a total of €3.883 billion [3][4]. - The group's core brand, Gucci, experienced a substantial decline in same-store sales by 25%, resulting in revenue of €1.571 billion, marking a new quarterly low [4]. - The Asia-Pacific market saw a 25% year-on-year revenue drop, while Europe and North America experienced declines of 13% and 11%, respectively [2][6]. Brand Performance - Gucci's revenue fell by 24% to €1.571 billion, while Yves Saint Laurent's revenue decreased by 8% to €679 million [3]. - Bottega Veneta showed a slight improvement with a 4% increase in revenue to €405 million [3]. - The "Other Houses" segment, which includes Balenciaga and McQueen, reported an 11% decline in revenue to €733 million [3]. Market Challenges - The luxury goods sector is facing a collective downturn, with Kering Group's performance reflecting broader industry challenges, including rising tariffs and supply chain issues [6][8]. - The U.S. tariff crisis has forced many brands to increase prices, but Kering's brands struggle with market competitiveness and consumer price sensitivity, making price hikes ineffective [1][8]. Strategic Responses - Kering Group is taking measures to address the declining performance of Gucci by appointing Demna, the creative director of Balenciaga, as Gucci's new creative director, effective July [5]. - The beauty segment, which was established in 2023, reported a revenue of €71 million in Q1 2025, showing a 6% year-on-year growth, but its contribution remains minimal at only 1.8% of total revenue [4].