赛事举办初期，江苏银行以约800万元拿下独家冠名。官方赞 助席位目前则飙升至300万元，并且仍处于"一席难求"的状 态。 作者： 叶心冉 封图：视觉中国 从筹划时担心2000个座位都坐不满，到现在超3万名球迷冒雨观赛，热情高涨；从开办时只有6家 赞助商，到现在扩容至19家，且一席难求，江苏省城市足球联赛（下称"苏超"）展现出了超强吸 金能力。 "一席难求" 苏超方面，此前的媒体报道显示，赛事举办初期，江苏银行以约800万元拿下独家冠名。官方赞助 席位目前则飙升至300万元，并且仍处于"一席难求"的状态。 近期有不少眼尖的球迷发现，喜力的赞助来了，感叹苏超有了"欧冠"的排场。值得注意的是，这是 喜力首次押注中国区域性足球联赛。作为出生在荷兰的国际知名度较高的啤酒品牌，喜力1994年 就与"欧冠"联赛深度绑定，以往赞助的也多是像世界杯、F1这样的全球顶级赛事，之前国内的足 球联赛未有喜力的身影。此次，喜力的现身让不少球迷直呼"意想不到"。 之前与中超合作超过10年的中国平安，2024年未再续约。6月16日，中国平安方面公开表示愿为苏 超运动员及球迷提供国家队级保障，以专业服务力挺苏超。 除了苏超本身获得的赞助之外 ...

Core Insights - The "Jiangsu Super League" (苏超) has gained significant popularity, attracting over 180,000 spectators since its inception on May 10, with an average attendance exceeding 10,000 per match, surpassing many professional leagues [1][2] - The league has successfully integrated local culture and sports, creating a strong social impact and enhancing community engagement [1][2] Group 1: Attendance and Engagement - The third round of the "Jiangsu Super League" attracted 15,669 fans to a single match, contributing to a total of over 90,000 attendees across six cities during the round [2] - The upcoming matches have seen all home tickets sold out, indicating high demand and interest in the league [2] Group 2: Economic Impact - Local businesses have reported a significant increase in revenue, with some vendors experiencing nearly double their usual income on match days [4] - The league has boosted local tourism, with hotel occupancy rates increasing by 20% to 30% and retail and dining sectors seeing a 15% to 25% rise in sales during match events [4][5] Group 3: Cultural Integration - The league has sparked a "meme competition" on social media, enhancing its visibility and engagement among fans [3] - Local governments and businesses have launched promotional activities linked to the league, such as discounts for ticket holders and themed products, further driving consumer interest [5][7] Group 4: Merchandise Sales - Merchandise related to the "Jiangsu Super League," including team jerseys and themed products, has seen a significant sales increase, with some items selling out rapidly [6][8] - A canvas bag featuring a popular local team has sold nearly 3,000 units within days of its launch, showcasing the league's influence on local commerce [7]

央视网消息：随着江苏省城市足球联赛也就是"苏超"的走红，相关文创产品、体育用品的销量也明显增长。 最近，一款"叫南哥"的帆布袋火"出圈"，而它的设计者仅用一天就设计出这款帆布包。没想到这个临时创意，让她的小店订单量飙升，售价 19.9元的帆布包 上线5天销量突破1000件。 随着苏超的火热，足球、球衣、球鞋等相关商品的销量也明显增长。在南京一家商场的足球体育用品区域，不少市民正在选购。商家也加大了 足球体育用品的进货量，并推出了一系列促销活动。 运动消费市场热度也持续攀升。南通一家健身中心的工作人员介绍，随着暑期的即将到来，场馆的预订量持续上升。 江苏扬州：主场比赛日所在周末 推出多项优惠政策 "苏超"火爆"出圈"，距离下一轮比赛已不到一周时间。在江苏扬州，当地文旅部门也为此推出"苏超"开赛以来最大惠民举措。在余下的"苏 超"扬州主场比赛日所在的周末，向省内12个"兄弟城市"市民实行全市国有收费景区日间免费入园政策，并推出了餐饮、住宿、演艺等一系列 优惠政策。 据介绍，此次"跟着'苏超'游扬州"的免费景区包括瘦西湖、何园等20多个收费景区。各景区的预约方式也将于近期在"扬州文旅"微信公众号等 平台发布。 当地 ...