Core Viewpoint - The Jiangsu Provincial Urban Football League (referred to as "Su Super") has demonstrated a strong ability to attract sponsorship and audience engagement, significantly outperforming other leagues like the Chinese Super League (CSL) in terms of sponsorship numbers and audience turnout [2][11]. Sponsorship and Financial Growth - Jiangsu Bank secured exclusive naming rights for approximately 8 million yuan at the league's inception, with current official sponsorship seats rising to 3 million yuan, indicating a high demand for sponsorship opportunities [6][5]. - The number of sponsors for Su Super has expanded from 6 to 19, surpassing the CSL, which had only 9 sponsors for the 2025 season [4][5]. - Notable sponsors include major brands such as JD.com, KFC, and Heineken, with Heineken's involvement marking its first foray into regional Chinese football sponsorship [6][4]. Audience Engagement and Attendance - Initial concerns about filling 2,000 seats have transformed into over 30,000 fans attending matches, showcasing the league's growing popularity [2]. - Recent data indicates a 48% increase in out-of-town visitor numbers and a 15% rise in tourism spending in host cities during league events [8]. Commercialization and Market Dynamics - Su Super's commercialization strategy is more diverse and effective compared to similar grassroots events like "Village Super," which has faced criticism for potential over-commercialization [11][12]. - The league benefits from its urban setting in economically developed Jiangsu, allowing for greater consumer reach and brand engagement opportunities [11][12]. - The league's structure allows for a sustainable ecosystem, with potential for long-term commercial value through strategic planning [13]. Unique Marketing Initiatives - Innovative marketing strategies have emerged, such as ticket packages that include local food items, significantly boosting local sales [9]. - Brands like Yili have engaged in creative promotional activities, such as drone displays, to enhance their visibility and connection with fans [8].

Core Insights - The "Jiangsu Super League" (苏超) has gained significant popularity, attracting over 180,000 spectators since its inception on May 10, with an average attendance exceeding 10,000 per match, surpassing many professional leagues [1][2] - The league has successfully integrated local culture and sports, creating a strong social impact and enhancing community engagement [1][2] Group 1: Attendance and Engagement - The third round of the "Jiangsu Super League" attracted 15,669 fans to a single match, contributing to a total of over 90,000 attendees across six cities during the round [2] - The upcoming matches have seen all home tickets sold out, indicating high demand and interest in the league [2] Group 2: Economic Impact - Local businesses have reported a significant increase in revenue, with some vendors experiencing nearly double their usual income on match days [4] - The league has boosted local tourism, with hotel occupancy rates increasing by 20% to 30% and retail and dining sectors seeing a 15% to 25% rise in sales during match events [4][5] Group 3: Cultural Integration - The league has sparked a "meme competition" on social media, enhancing its visibility and engagement among fans [3] - Local governments and businesses have launched promotional activities linked to the league, such as discounts for ticket holders and themed products, further driving consumer interest [5][7] Group 4: Merchandise Sales - Merchandise related to the "Jiangsu Super League," including team jerseys and themed products, has seen a significant sales increase, with some items selling out rapidly [6][8] - A canvas bag featuring a popular local team has sold nearly 3,000 units within days of its launch, showcasing the league's influence on local commerce [7]

Group 1 - The popularity of the Jiangsu Province urban football league, known as "Su Super," has led to a significant increase in sales of related cultural and sports products [1][4] - A canvas bag called "Nan Ge" gained viral attention, with over 1,000 units sold within five days at a price of 19.9 yuan, showcasing the impact of creative designs on sales [3] - Sales of football-related merchandise, including jerseys and shoes, have surged, prompting retailers to increase inventory and launch promotional activities [4] Group 2 - The sports consumption market is experiencing a continuous rise, with an increase in venue bookings as summer approaches [6] - In Yangzhou, local tourism departments have introduced significant benefits for residents of 12 neighboring cities, including free daytime entry to state-owned scenic spots during "Su Super" match weekends [6][8] - Various cultural performance units in the area are offering discounts and free ticket promotions, enhancing the appeal of the "Follow 'Su Super' to Tour Yangzhou" initiative [10] Group 3 - Hotels in Yangzhou are providing discounts of up to 20% on online booking platforms for residents of visiting teams' cities, along with complimentary access to various entertainment experiences [11]