Sales Performance - The Envision Plus is a key model for Buick, with 50% of the local dealership's daily foot traffic interested in this vehicle, despite a 50% decrease in overall foot traffic compared to last year [2] - In the last month, the dealership sold 19 vehicles, with 12 being Envision Plus, indicating strong demand for this model [2] - The most popular configuration is the 28T Platinum version in black, accounting for 80% of sales, while the Avenir version has significantly lower sales [2] Customer Demographics - A significant portion of customers are migrant workers, particularly from the textile industry, highlighting a specific target market for the Envision Plus [4] - Customers often have a monthly income around 15K, indicating a demographic that is financially capable of purchasing this vehicle [4] Competitive Landscape - The main competitors mentioned are the Volkswagen Tiguan and the Volkswagen T-Roc, with other models like Hongqi HS5 and Geely Xingyue also being considered by customers [8] - Price sensitivity is evident, as customers are drawn to lower-priced alternatives like the Geely Xingyue, which offers competitive features [10] Customer Purchase Behavior - Customers often rely on recommendations from friends and family, which significantly influences their purchasing decisions [6] - The negotiation process can be intense, with customers comparing offers from different dealerships, as seen in the case of a customer negotiating between Buick and Volkswagen [12] Financing and Pricing - Current promotions include a deposit of 1,000 that can offset 3,000, which is noted as the best offer in the last six months [16] - For the 28T Platinum version, the total cost after financing is approximately 89,200, with a monthly payment of 1,916 over 60 months [19] Customer Feedback - Customers generally express satisfaction with the vehicle but note a lack of color options as a downside [21] - Maintenance costs are approximately 500 every 5,000 kilometers or six months, primarily for oil changes and filters [21] Market Transparency - Current discounts and promotions are transparent and can be verified on the official website, with additional local subsidies available [22]

Core Viewpoint - The sales performance of the newly launched model "Free Traveler" is underwhelming, with low customer interest and limited sales in certain regions [2][3][10]. Sales Performance - The dealership has a daily customer flow of about 8 groups, with only 1-2 customers specifically interested in the Free Traveler [2]. - Last month, the dealership sold a total of 35 vehicles, including both new energy and fuel vehicles, with only 3 units of the Free Traveler sold [2]. - The most popular configuration is the standard version priced at 124,900 yuan, with 12 units available, primarily in black exterior and orange-black interior [2][12]. Customer Demographics - The typical customers for the Free Traveler are males aged 30-45, often involved in small businesses or construction [3]. - A notable customer, Wang, was attracted to the vehicle's design and features, leading to a purchase decision after visiting the dealership [3][5]. Customer Preferences - Customers appreciate the Free Traveler for its appealing design and competitive pricing of around 120,000 yuan [5]. - The best-selling model is the lowest configuration, while the top configuration is less popular despite having more features [12]. Competitive Landscape - The main competitor mentioned is the Haval Big Dog, but customers often compare the Free Traveler with other well-known boxy models like the Menglong and Tank [8]. - Some potential customers have opted for more established brands like Geely due to brand recognition and popularity [10]. Financial Policies - The dealership offers a stable discount of 12,000 yuan on the full price, with additional incentives for financing options [7][14]. - A typical financing plan includes a 5-year term with options for early repayment after two years [14]. Customer Feedback - Initial customer feedback indicates a reasonable value for money, although some have reported issues such as brake noise [15]. - Regular maintenance costs are around 500 yuan per service, with a maintenance interval of 5,000 kilometers or six months [17]. Marketing and Brand Awareness - The brand's promotional activities, such as live broadcasts and coupon distribution, have had limited effectiveness in increasing brand awareness [18].