Group 1 - The Chinese beauty products industry is accelerating its "going global" strategy, with exports of cosmetics and personal care products expected to reach 51.2 billion RMB in 2024, a year-on-year increase of 11.9% [1] - Incorporating Chinese culture into brand building is seen as an effective strategy for establishing brand recognition in overseas markets, with companies like Plant Doctor Group using traditional Chinese medicinal ingredients to attract consumers [1][2] - The rise of Chinese cultural influence is enhancing the appeal of domestic beauty brands in international markets, as brands that integrate cultural elements into their narratives can build unique recognition [2][3] Group 2 - Localized design strategies are crucial for Chinese beauty brands to succeed in diverse international markets, as consumer preferences vary significantly across regions [4][5] - Companies like Orange Group are focusing on understanding overseas market preferences and adapting their products accordingly, including developing new shades and formulations to meet local needs [4][5] - Establishing local teams and R&D centers abroad helps brands better align with market demands and regulatory standards, enhancing consumer trust and product freshness [5][6] Group 3 - Continuous investment in technological innovation is strengthening the competitive edge of Chinese beauty products in the global market, with companies developing proprietary technologies and establishing comprehensive supply chains [6][7] - The industry is witnessing a shift towards technology-driven growth, with brands increasingly focusing on R&D to create effective products that meet consumer needs [7][8] - The next 3 to 5 years are expected to see an intensified effort from Chinese beauty brands to expand internationally, particularly in emerging markets, facilitated by the growth of cross-border e-commerce [8]

Core Viewpoint - The collaboration between Huaxizi and JD Beauty has led to significant growth for Huaxizi, showcasing a successful model for beauty brands to achieve sustainable growth through strategic partnerships and operational upgrades [4][10][17] Group 1: Huaxizi's Growth and Performance - Huaxizi's transaction volume on JD Beauty saw a year-on-year increase of over 60% during the periods of May 20 and June 18, with new customer numbers doubling and daily sales exceeding 300 million [4] - The brand achieved a double-digit year-on-year increase in repurchase rates in the first half of the year, indicating a shift towards high-quality, long-term business rather than just short-term spikes [5] - By the end of 2024, Huaxizi completed foundational work in e-commerce operations on JD Beauty, setting the stage for future growth [9] Group 2: Strategic Collaboration and Operational Upgrades - After a period of reflection, Huaxizi focused on refining its e-commerce fundamentals, reducing reliance on social media exposure, and emphasizing product and store operations [7] - The partnership initiated a "Tenfold Growth Plan" in May 2024, although initial sales performance did not meet expectations, leading to a collaborative review of strategies [7][8] - Through systematic testing of promotional mechanisms and product combinations, Huaxizi's sales performance improved significantly, with new customer numbers increasing by 22 times during the launch of a new product [8] Group 3: Market Positioning and Consumer Insights - The collaboration revealed Huaxizi's potential in the gifting market, with a notable increase in sales from gift scenarios, reaching 40% of total sales during specific campaigns [12] - The introduction of a "Star Promotion" strategy targeting younger female consumers was implemented, resulting in a significant increase in sales and customer engagement [13] - The partnership emphasized the importance of maintaining product quality and innovation, with Huaxizi investing in R&D to enhance its product offerings [15][16] Group 4: Industry Insights and Future Directions - The case of Huaxizi and JD Beauty illustrates a shift in the beauty industry towards sustainable growth models that prioritize product quality and operational efficiency over mere traffic acquisition [10][17] - The collaboration serves as a blueprint for other beauty brands seeking to navigate market uncertainties by building operational capabilities and leveraging platforms that provide systematic support [17]