不到一个月，深圳新房住宅备案单价纪录再度被打破。 近日，位于深圳湾核心地段的中信城开信悦湾（备案名：元湾府）取得预售许可证，以最高备案单价38万元/㎡的惊人数据，超过11月底深圳湾沄玺花园 的35万元/㎡，一举刷新深圳新房住宅备案价纪录。 信悦湾于12月23日启动线上意向登记，购房者需按每套500万元标准冻结保证金，计划12月28日正式开盘，首批将推出E栋302㎡、B栋370㎡大平层，共 156套房源。 每经记者 陈荣浩 摄 《每日经济新闻》记者注意到，此次信悦湾推售的房源价格跨度较大，302㎡户型备案单价区间为17.66万～26.6万元/㎡，总价为5327万～8051万元，套均 总价约6900万元；370㎡户型备案单价21.44万～31.07万元/㎡，总价7920万～1.15亿元，套均总价约9726万元。 来源：深圳房地产信息平台 单价最高的为两套顶层复式产品，519㎡户型单价36万元/㎡，总价约1.87亿元；658㎡户型单价38万元/㎡，总价高达2.5亿元。 从区位看，项目坐落于深圳湾后海东角头，属于深圳典型的豪宅区，周边三公里范围内还分布着恒裕滨城、海境界家园等知名项目。据深圳房天下数据， 恒裕滨城二手 ...

每经记者 陈荣浩 摄 不到一个月，深圳新房住宅备案单价纪录再度被打破。 近日，位于深圳湾核心地段的中信城开信悦湾（备案名：元湾府）取得预售许可证，以最高备案单价38万元/㎡的惊人数据，超过11月底深圳湾沄玺花园 的35万元/㎡，一举刷新深圳新房住宅备案价纪录。 信悦湾于12月23日启动线上意向登记，购房者需按每套500万元标准冻结保证金，计划12月28日正式开盘，首批将推出E栋302㎡、B栋370㎡大平层，共 156套房源。 《每日经济新闻》记者注意到，此次信悦湾推售的房源价格跨度较大，302㎡户型备案单价区间为17.66万～26.6万元/㎡，总价为5327万～8051万元，套均 总价约6900万元；370㎡户型备案单价21.44万～31.07万元/㎡，总价7920万～1.15亿元，套均总价约9726万元。 每经记者｜陈荣浩 每经编辑｜段炼 陈梦妤 来源：深圳房地产信息平台 单价最高的为两套顶层复式产品，519㎡户型单价36万元/㎡，总价约1.87亿元；658㎡户型单价38万元/㎡，总价高达2.5亿元。 从区位看，项目坐落于深圳湾后海东角头，属于深圳典型的豪宅区，周边三公里范围内还分布着恒裕滨城、海境界家园等 ...

从区位看，项目坐落于深圳湾后海东角头，属于深圳典型的豪宅区，周边三公里范围内还分布着恒裕滨城、海境界家园等知名项目。据深圳房天下数据，恒 裕滨城二手房挂牌均价约19.96万元/m²，海境界家园二期二手房挂牌均价约12.5万元/m²。 信悦湾的入市经历可谓一波三折。 该宗稀缺宅地的开发历经26年，开发历程可追溯至1995年，最初为码头经营用地，1995年变更为综合开发用地，1999年启动改规后因股权纠纷、资金链断裂 而陷入停滞。 不到一个月，深圳新房住宅备案单价纪录再度被打破。 近日，位于深圳湾核心地段的中信城开信悦湾（备案名：元湾府）取得预售许可证，以最高备案单价38万元/m²的惊人数据，超过11月底深圳湾沄玺花园的 35万元/m²，一举刷新深圳新房住宅备案价纪录。 信悦湾于12月23日启动线上意向登记，购房者需按每套500万元标准冻结保证金，计划12月28日正式开盘，首批将推出E栋302m²、B栋370m²大平层，共156 套房源。 《每日经济新闻》记者注意到，此次信悦湾推售的房源价格跨度较大，302m²户型备案单价区间为17.66万～26.6万元/m²，总价为5327万～8051万元，套均总 价约6900 ...

Core Insights - The high-end residential market in Shenzhen is experiencing a surge in new project launches, with several key developments set to enter the market in the fourth quarter [1][4] - The upcoming projects include Shenzhen Bay Yunxi, CITIC Xinyue Bay, and Houhai Xijia Garden, which are expected to attract significant buyer interest due to their prime locations and luxury offerings [1][3] Project Details - Shenzhen Bay Yunxi has officially obtained its pre-sale permit, with total prices starting at 30 million yuan and the largest units priced up to 377 million yuan [1] - CITIC Xinyue Bay, located at the southeastern corner of Shenzhen Bay, is anticipated to have prices exceeding 160,000 yuan per square meter, with the smallest unit around 210 square meters and a starting price of 30 million yuan [3] - Houhai Xijia Garden, a redevelopment project, will offer 42 units of large four-bedroom apartments ranging from 197 to 235 square meters, with plans to launch in December [3] Market Trends - The fourth quarter is expected to see a peak in high-end residential supply, with over 1,500 units across at least six projects in core areas like Nanshan, Futian, and Baoan [4] - The concentration of luxury properties in the Shenzhen Bay and Houhai areas is likely to boost overall market transactions and prices, as these high-end products are primarily large units with limited availability [4] - Recent data indicates a decline in overall residential transactions in Shenzhen, with a 10.3% month-over-month drop and a 40.7% year-over-year decrease in October [4]

Core Viewpoint - The luxury real estate market in Shenzhen is experiencing significant growth, with a surge in high-end properties emerging in prime locations, indicating a shift in the market dynamics [1][2][15]. Group 1: Market Dynamics - Shenzhen's luxury properties are now concentrated in key areas such as Deep Super Total, Houhai, Shenzhen Bay, and Baozhong, which were previously limited in available land [2][3]. - The emergence of large luxury apartments is notable, with many projects offering super-sized units, reflecting a new trend in the market [5][11]. Group 2: Property Details - Projects like "CITIC Xinyue Bay" are expected to have around 2,000 units, with initial offerings of 400-450 units ranging from 210 to 510 square meters [6][11]. - "Houhai Xijia Garden" features large units between 188 and 246 square meters, while "GCC Lian Tai Super Total Bay" starts at 303 square meters and goes up to 1,030 square meters [8][9]. - "Shenzhen Bay Yunxi" has a total of 602 units with sizes ranging from 209 to 1,180 square meters [9]. Group 3: Future Developments - New residential land is being released, such as the T207-0068 plot near Deep Super Total, which is expected to yield large luxury apartments [12][14]. - The market anticipates more luxury developments as land leases expire and new opportunities arise in core areas [14]. Group 4: Market Support - The high-end market is becoming the main battleground in Shenzhen's real estate sector, supported by a changing market environment and the ongoing demand for quality properties [17]. - Recent data shows that transactions over 10 million yuan accounted for 19% of the second-hand market in October, up from 15.3% the previous month, indicating a growing appetite for luxury real estate [17]. Group 5: Market Validation - High-profile sales, such as a villa in Huashan City selling for approximately 365 million yuan, demonstrate the market's validation of luxury properties [19]. - Projects like "Zhonghai Jiu Xu" and "Center Tian Yuan" have shown strong sales performance despite initial skepticism, with limited inventory remaining [19][20].

Core Insights - The new housing market in Shenzhen shows a steady increase in transactions, with a notable rise in commercial properties, indicating growing interest in non-residential real estate [1][3] - The second-hand housing market recorded a nearly 10% increase in contract registrations, reflecting a subtle shift in supply and demand dynamics [4][6] - The market outlook remains stable, supported by favorable policies and an increase in new supply, although challenges such as declining seller willingness may impact future supply [9] New Housing Market - In the week of November 3-9, 2025, Shenzhen's new housing market recorded 1,015 transactions, a 2.2% increase from the previous week, maintaining a weekly transaction volume above 1,000 units [1] - The commercial property segment saw a significant surge, with transaction volume increasing by 66.8% compared to the previous week, highlighting a rising interest in non-residential properties [1] Supply Side - The fourth quarter is expected to see a supply peak in Shenzhen's new housing market, with over 10,000 new units anticipated, including high-demand projects in prime locations [3] Second-Hand Housing Market - The second-hand housing market recorded 1,452 contract registrations, a 9.5% increase week-on-week, indicating a high level of market activity [4] - The demand side shows a 4.6% increase in new buyer contracts, while the supply side experienced a 2.5% decrease in new seller contracts, suggesting a potential impact on future pricing trends [6] Regional Analysis - Longgang district continues to lead in transaction volume, with several areas making it to the top ten list, underscoring its significance in Shenzhen's real estate market [7] Market Outlook - The overall real estate market in Shenzhen remains stable, with new housing supply expected to rise and second-hand housing showing resilience [9] - Positive factors include ongoing financial support for reasonable housing demand and low mortgage rates, while challenges such as reduced seller willingness may limit second-hand supply [9]

Core Viewpoint - In 2024 and continuing into 2025, the company is adopting a "refinement" strategy, focusing on "meticulous cultivation and steady progress" through organizational restructuring and streamlined management [1][2]. Financial Performance - For the first half of 2025, the company reported revenue of 51.485 billion yuan, a year-on-year increase of 0.41%, and a total profit of 3.108 billion yuan, up 5.05% [2]. - The net profit for the period was 1.74 billion yuan, with net profit attributable to shareholders rising by 2.18% to 1.448 billion yuan [2]. - The company’s cash and cash equivalents totaled 87.764 billion yuan, with a debt-to-asset ratio of 63.10% and a net debt ratio of 66.42% [2]. Development Strategy - The company is implementing a "Five Precision" strategy in its development business, focusing on selective project acquisition, quality enhancement, cooperative sales, meticulous operations, and cost control [3]. - In the first half of 2025, the company added 16 new projects with a total land cost of 35.3 billion yuan, a 50% increase from the previous year [3][4]. - The company has been acquiring project rights primarily through partnerships rather than open market purchases, indicating a strategic shift [3][4]. Sales and Market Position - The company achieved a total signed area of 3.35 million square meters, a decrease of 23.64% year-on-year, with sales amounting to 88.894 billion yuan, down 11.94% [5]. - In the core ten cities, the company added 10 new projects with an investment of 16.072 billion yuan, accounting for 73.3% of total investments [5]. - The company ranked among the top five in sales volume in 12 cities, with several cities making it to the top three [6]. Business Segment Performance - The development business generated approximately 39.921 billion yuan in revenue, a decline of 1.02%, while the asset operation segment saw a slight increase to 3.453 billion yuan [7]. - The property service segment performed well, with revenue growth of 7.99% to about 8.111 billion yuan, although it had a lower gross margin of 11.55% [7]. - The company plans to open nine new commercial projects in 2025, with three already opened in the first half of the year [8]. Cash Flow and Investment - The company experienced a significant decrease in operating cash flow, down 255.77% to -2.006 billion yuan, due to reduced sales receipts and increased land acquisition costs [10]. - The investment cash flow also saw a drastic decline of 627.32% to -4.179 billion yuan, reflecting challenges in cash management [10].