Core Insights - The luxury residential project, CITIC City Opening Xinyue Bay, has set a new record in Shenzhen with a maximum filing price of 380,000 CNY per square meter, attracting significant market attention [1][2] - The project is located in a prime area of Shenzhen Bay, with the first batch of units approved at an average filing price of approximately 244,000 CNY per square meter, marking the highest record in the history of new residential filings in Shenzhen [1] Summary by Category Project Details - CITIC City Opening Xinyue Bay has a total of 156 units available, with filing prices ranging from 176,000 to 380,000 CNY per square meter, and total prices spanning from 53.27 million to 250 million CNY [1] - The main offerings focus on high-end improvement needs, featuring large flat units of approximately 302 and 370 square meters, along with two units of 519 and 658 square meters, the latter priced at about 380,000 CNY per square meter [1] Market Trends - Since November, several luxury projects in the Shenzhen Bay area have been launched, including China Resources Yuncheng with an average filing price of about 168,800 CNY per square meter and a maximum price of 350,000 CNY per square meter [1] - The launch of Lian Tai Super Headquarters Base in mid-December, which offered 125 units with sizes ranging from 300 to 1000 square meters, achieved sales of approximately 5.3 billion CNY on the opening day, with a maximum price of 340,000 CNY per square meter [1] Sales Performance - Recent data from the Le You Jia Research Center indicates that the hot sales of top luxury projects in Shenzhen have led to an increase in transactions of second-hand improvement properties in core areas, with the proportion of transactions for properties over 10 million CNY rising by 2.4 percentage points compared to November [2] - The proportion of transactions for properties priced between 8 million and 10 million CNY also increased by 1 percentage point, indicating a positive cycle of improvement demand that supports confidence in the luxury market at year-end [2]

不到一个月，深圳新房住宅备案单价纪录再度被打破。 近日，位于深圳湾核心地段的中信城开信悦湾（备案名：元湾府）取得预售许可证，以最高备案单价38万元/㎡的惊人数据，超过11月底深圳湾沄玺花园 的35万元/㎡，一举刷新深圳新房住宅备案价纪录。 信悦湾于12月23日启动线上意向登记，购房者需按每套500万元标准冻结保证金，计划12月28日正式开盘，首批将推出E栋302㎡、B栋370㎡大平层，共 156套房源。 每经记者 陈荣浩 摄 《每日经济新闻》记者注意到，此次信悦湾推售的房源价格跨度较大，302㎡户型备案单价区间为17.66万～26.6万元/㎡，总价为5327万～8051万元，套均 总价约6900万元；370㎡户型备案单价21.44万～31.07万元/㎡，总价7920万～1.15亿元，套均总价约9726万元。 来源：深圳房地产信息平台 单价最高的为两套顶层复式产品，519㎡户型单价36万元/㎡，总价约1.87亿元；658㎡户型单价38万元/㎡，总价高达2.5亿元。 从区位看，项目坐落于深圳湾后海东角头，属于深圳典型的豪宅区，周边三公里范围内还分布着恒裕滨城、海境界家园等知名项目。据深圳房天下数据， 恒裕滨城二手 ...

Core Viewpoint - The launch of the project "Xinyue Bay" in Shenzhen has set a new record for housing prices in the city, with an average price of approximately 24.4 million yuan per square meter and a peak price reaching 38 million yuan per square meter, marking a significant moment in the luxury real estate market [2][5][6]. Pricing and Market Dynamics - The price range for the first batch of 156 units at Xinyue Bay is between 17.6 million yuan and 38 million yuan per square meter, with total prices ranging from 53.27 million yuan to 250 million yuan [5]. - The project is positioned to cater to high-end improvement needs, primarily offering large flat units of approximately 302 square meters and 370 square meters, with some units as large as 658 square meters [5]. - The pricing of Xinyue Bay significantly exceeds that of surrounding second-hand luxury properties, which are generally priced between 11 million and 20 million yuan per square meter, creating a notable price premium [6]. Historical Context and Development Challenges - The development of the land for Xinyue Bay has faced a tumultuous history, dating back to the 1980s, with multiple delays and legal disputes hindering progress until the project was revitalized by CITIC Group in 2022 [7][9][10]. - The project has a total value exceeding 70 billion yuan, and its successful launch is attributed to a collaboration between state-owned and private enterprises [10]. Market Competition and Challenges - The timing of Xinyue Bay's market entry coincides with a peak supply period for luxury properties in Shenzhen, leading to heightened competition and potential oversaturation of buyer demand [10][11]. - Despite the high pricing, the project does not offer significant price advantages compared to competitors, and its high construction density and layout may affect living quality [11]. Positive Market Signals - There are signs of increased demand for second-hand improvement properties, which may support the luxury market, as transactions for properties priced over 10 million yuan have risen [12]. - The ultimate market performance of Xinyue Bay will depend on the decisions made by high-net-worth buyers in the context of the competitive luxury market landscape [12].

每经记者 陈荣浩 摄 不到一个月，深圳新房住宅备案单价纪录再度被打破。 近日，位于深圳湾核心地段的中信城开信悦湾（备案名：元湾府）取得预售许可证，以最高备案单价38万元/㎡的惊人数据，超过11月底深圳湾沄玺花园 的35万元/㎡，一举刷新深圳新房住宅备案价纪录。 信悦湾于12月23日启动线上意向登记，购房者需按每套500万元标准冻结保证金，计划12月28日正式开盘，首批将推出E栋302㎡、B栋370㎡大平层，共 156套房源。 《每日经济新闻》记者注意到，此次信悦湾推售的房源价格跨度较大，302㎡户型备案单价区间为17.66万～26.6万元/㎡，总价为5327万～8051万元，套均 总价约6900万元；370㎡户型备案单价21.44万～31.07万元/㎡，总价7920万～1.15亿元，套均总价约9726万元。 每经记者｜陈荣浩 每经编辑｜段炼 陈梦妤 来源：深圳房地产信息平台 单价最高的为两套顶层复式产品，519㎡户型单价36万元/㎡，总价约1.87亿元；658㎡户型单价38万元/㎡，总价高达2.5亿元。 从区位看，项目坐落于深圳湾后海东角头，属于深圳典型的豪宅区，周边三公里范围内还分布着恒裕滨城、海境界家园等 ...

从区位看，项目坐落于深圳湾后海东角头，属于深圳典型的豪宅区，周边三公里范围内还分布着恒裕滨城、海境界家园等知名项目。据深圳房天下数据，恒 裕滨城二手房挂牌均价约19.96万元/m²，海境界家园二期二手房挂牌均价约12.5万元/m²。 信悦湾的入市经历可谓一波三折。 该宗稀缺宅地的开发历经26年，开发历程可追溯至1995年，最初为码头经营用地，1995年变更为综合开发用地，1999年启动改规后因股权纠纷、资金链断裂 而陷入停滞。 不到一个月，深圳新房住宅备案单价纪录再度被打破。 近日，位于深圳湾核心地段的中信城开信悦湾（备案名：元湾府）取得预售许可证，以最高备案单价38万元/m²的惊人数据，超过11月底深圳湾沄玺花园的 35万元/m²，一举刷新深圳新房住宅备案价纪录。 信悦湾于12月23日启动线上意向登记，购房者需按每套500万元标准冻结保证金，计划12月28日正式开盘，首批将推出E栋302m²、B栋370m²大平层，共156 套房源。 《每日经济新闻》记者注意到，此次信悦湾推售的房源价格跨度较大，302m²户型备案单价区间为17.66万～26.6万元/m²，总价为5327万～8051万元，套均总 价约6900 ...

从1999年立项搁浅到2025年实现入市，26年的波折历程后，这片土地承载着城市核心资产的价值期待。 然而，在顶豪供应集中的当下，面对周边二手房的价格参照以及自身产品力的争议，信悦湾此次入市， 既是一场对深圳顶豪购买力的极限试探，也是对其坎坷身世与高昂定价的一次市场公投。 深圳楼市的岁末，因一宗"天价"预售许可而再起波澜。12月22日，位于深圳湾核心地段的中信城开信悦 湾（备案名：元湾府）首批单位获批，其备案均价高达约24.4万元/㎡，最高单价触及38万元/㎡，一举 刷新深圳新房住宅有史以来的备案价纪录，成为市场焦点。 备案价"刺破"天花板 信悦湾的入市，最直接的冲击力来自于其惊人的备案价格。根据官方公示信息，项目首批推出的156套 房源，备案单价区间为17.6万元-38万元/㎡，总价跨度为5327万元-2.5亿元。房源类型聚焦高端改善需 求，主力产品为建面约302㎡和370㎡的大平层，另有2套519㎡和658㎡的产品，其中658㎡产品以约38 万/㎡的单价，锁定深圳新房单价"天花板"位置。 值得一提的是，今年年末，深圳湾及周边片区已有多个顶豪项目同步推售。11月底，位于深圳湾片区的 华润澐玺已开盘，项目备案 ...

Core Insights - Shenzhen's luxury real estate market is experiencing a significant boost with the introduction of four major high-end projects, attracting high-net-worth individuals and increasing market activity [1][2] Group 1: Market Trends - In November, Shenzhen's second-hand housing transaction volume increased by approximately 17%, with luxury homes priced over 15 million yuan accounting for 2.3% of total transactions, up 0.6% from October [1] - The concentration of high-end projects entering the market is expected to activate potential buyer demand and accelerate transactions among high-net-worth clients [2] Group 2: Project Details - The four major luxury projects include: - Shenzhen Bay Lingxi: 348 units, with main areas ranging from 209 to 1180 m², pre-sale approved on November 24 [2] - CITIC Xinyue Bay: 407 units, main areas from 210 to 510 m², showroom opening at the end of November [2] - Lian Tai Chaozong Bay: 136 units, main areas from 303 to 1000 m², showroom and model room opened [2] - Houhai Zhaoshang Xi: 348 units, main areas from 186 to 247 m², showroom opened [2] Group 3: High-Net-Worth Demographics - According to Hurun Research Institute, Guangdong continues to lead in the number of high-net-worth families, with Shenzhen having 77,200 such families, ranking fourth nationally, providing a stable customer base for the luxury housing market [2]