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3年市值蒸发500亿,董宇辉孙东旭先后离职,东方甄选何去何从?
3 6 Ke· 2025-12-01 10:12
俞敏洪南极发内部信事件引发的股市动荡,开始回暖。 截至发稿,东方甄选最新市值为217.08亿港元。而在11月16日,内部信事件之前,市值是213.08亿港 元,内部信发布后的几天里股价连续下跌,市值一度蒸发近17亿港元。 虽然与超头部主播董宇辉单飞引发的市值暴跌相比,17亿港元蒸发几乎可以忽略不计。去年7月份,董 宇辉单飞曾导致东方甄选市值暴跌至98亿港元。但东方甄选的危机在于,任何不确定性因素都有可能将 其拉回谷底。 跟去年相比,东方甄选今年已经算是重回增长轨道。今年8月份,逐渐走出阵痛期的东方甄选甚至一度 创造一年多以来的市值峰谷,432亿港元。股价恢复到"小作文"事件前的水平。但随着2025财年业绩报 告披露,总营收下滑32.7% 、净利润下降97.5%,以及东方甄选联合创始人、前CEO孙东旭离职,东方 甄选未来又变得扑朔迷离。 拉长时间线来看,与巅峰时期的742.1亿港元市值相比,东方甄选近三年蒸发542.1亿港元,相当于缩水 了两个当前的东方甄选。业内质疑在于,直播带货行业红利期已过,东方甄选还能重回巅峰吗? 01 流量下滑,主播难扛销售大旗 11月6日,俞敏洪宣布孙东旭因"个人原因"离职。消息公布 ...
浙江省嘉兴市市场监督管理局食品安全监督抽检信息通告(2025年第4期)
Summary of Key Points Core Viewpoint The recent food safety inspection in Jiaxing City revealed that out of 212 samples tested, 207 met national food safety standards while 5 were found to be non-compliant, prompting regulatory actions against the offending vendors [3][4][6]. Group 1: Inspection Results - A total of 212 samples were tested across 10 categories including biscuits, condiments, and canned goods [3]. - 207 samples passed the inspection, while 5 samples failed to meet food safety standards [3][4]. - Specific non-compliant products included: - Yangmei sold by Awei Fruit Wholesale in Pinghu, which contained excessive levels of sweeteners and preservatives [4][6]. - Purple eggplant from Pei Guangxia's vegetable stall in Jiaxing Economic Development Zone, which had pesticide residues exceeding permissible limits [4]. - Toast produced by Haining Haipai Food Co., which contained an unauthorized coloring agent [4][6]. Group 2: Regulatory Actions - The Jiaxing Market Supervision Administration has mandated local regulatory bodies to take legal action against the vendors of the non-compliant products [6]. - Vendors in Pinghu, Haining, and the Economic Development Zone are required to take immediate measures such as removing the non-compliant products from sale [6].
山姆瑞士卷,有了新对手
36氪· 2025-04-09 23:55
Core Viewpoint - A new type of bakery factory, characterized by low prices and a wide variety of products, is gaining popularity in lower-tier cities, offering consumers affordable options for baked goods [3][5]. Group 1: Bakery Factory Overview - Bakery factories, also known as "super cake factories," are emerging as a new retail format, offering products at prices like 5.8 yuan for tiramisu and 8.8 yuan for pineapple puffs [3][5]. - The popularity of these factories surged in 2024, with a peak in social media presence due to the entry of new brands [3][5]. - There are two main types of bakery factories: chain stores using a franchise model and direct-sale factories located near production sites [7][8]. Group 2: Business Models - Chain stores often operate under names like "super cake factory" and have expanded rapidly, with brands like Shidou Chuan opening 47 stores since November 2023 [9][10]. - Direct-sale factories, such as those in Shanghai and Jiangsu, originally served as OEMs for major brands and now sell directly to consumers, leveraging their brand partnerships to attract customers [15][16]. Group 3: Product Offerings - Bakery factories offer a rich variety of products, including Western-style baked goods and traditional Chinese pastries, with many items priced at 9.9 yuan [19][20]. - Popular products include both trendy items like "dirty bread" and classic staples such as croissants and Hokkaido toast [24][25]. - Some brands use extremely low-priced items as loss leaders to attract customers, such as 1.99 yuan egg tarts [26][27]. Group 4: Cost Structure - Traditional bakeries have high gross margins (around 60%) but low net margins (about 9%) due to high costs in rent, raw materials, and labor [29]. - Bakery factories reduce costs by eliminating middlemen and selling directly to consumers, which allows them to maintain low prices [37][38]. - The operational model of bakery factories varies, with some using a central factory model while others sell ready-to-eat products directly from the factory [40][41]. Group 5: Quality Concerns - There are concerns regarding the quality and safety of products from super cake factories, with reports of misleading production dates and potential quality issues [43][45]. - The initial consumer interest may not translate into repeat purchases if quality does not meet expectations, which is crucial for the sustainability of these businesses [46][47].