Group 1 - The company Jin Feng Jiu Ye is actively exploring product innovation in the alcoholic beverage market, focusing on younger, fashionable, and differentiated products, including the development of sparkling yellow wine [1] - Jin Feng Jiu Ye's commitment to multi-category innovation in rice wine is expected to enhance its competitiveness in the industry and attract more young consumers, thereby expanding market share [1] Group 2 - Jin Hui Jiu has opened a new experience center in Xinjiang, indicating a strategic focus on this key market as part of its integrated market development strategy across Xinjiang, Qinghai, and Gansu [2] - The company plans to increase resource investment in Xinjiang to improve its sales network, which is anticipated to broaden its sales footprint and enhance brand influence and market share [2] Group 3 - Guojiao 1573 has launched the "Inspiration Fermentation Bureau" in Beijing's 798 Art District, combining art exhibitions with product offerings and dining experiences to engage younger consumers [3] - This initiative aims to break the stereotype of traditional liquor among young people, potentially expanding the consumer base and enhancing brand vitality and market competitiveness [3]

"冰·JOYS一直在行业内引领着白酒冰镇、愉悦畅饮的风潮，打破白酒在年轻人心中的刻板印象。"张彪 为揭幕式致辞时表示，"今天，我们在798，以结合艺术展览、周边产品、餐酒融合的全新形式，打 造'灵感发酵局'。希望在当下快节奏、高压力的环境下，为大家提供一个舒适、悦己、释放压力的生活 场所。" "国窖1573不仅是中国白酒文化的典范，更是全球范围内最坚定支持当代艺术发展的品牌之一。"尤洋表 示，"在这个夏天，让我们共同感受艺术的温度，品味生活的诗意。愿每一位到场的朋友，都能在此收 获灵感、友谊与难忘的回忆。" 高伟光表示，"作为演员，我觉得灵感是'角色转换'，冰·JOYS也是'一次精彩的角色转换'，它像一把钥 匙，解锁了国窖1573更纯粹、更灵动、层次更丰富的一面——在经典的厚重与浓烈之上，焕发出更有活 力的时尚气质，让这股新潮的'冰饮旋风'吹向了年轻人的夏日生活。" 此次国窖1573冰·JOYS"灵感发酵局"邀请八位艺术家成为轮值主理人，推出"多巴胺灵感周""精神解码灵 感周""纯粹东方灵感周""重塑JOYS灵感周""明日创想灵感周""秘密狂欢灵感周"六大主题灵感周活动， 内容涵盖展览、艺术沙龙、狂欢派对、特 ...