共探新营销，共创新可能 ! 设计 | 甄 尤 美 作者 | 焦 斐 （ S o C a r 产 品 战 略 咨询 合 伙 人 ） 编辑 | 王 菁 Editor's notes 编者按 传统豪车的溢价基础正在坍塌。 11月，玛莎拉蒂启动第二轮降价，格雷嘉纯电版从官方指导价近90万直降54万元，裸车价35.88万元，燃油版也跌破40万元； 12月，据上海一家阿斯顿・马丁门店的销售人员透露，2024款4.0TV8的DBX已从指导价244.8万元，降至裸车价160万～170 万元之间…… "以往我们所谓的豪华品牌或者合资品牌，他们典型的溢价基础，比如市场认知、设计、性能、加速等等，都在电驱化跟智能 化的发展中被抹平了。" 2025年12月20日，在北京举办的第十三届轩辕年度盛典上，轩辕奖场景测评长期合作伙伴SoCar产品战略咨询合伙人焦斐发 布"场景体验与产品趋势洞察"评测报告，以多年追踪车型与当年轩辕奖入围车型为基础，分享汽车研发与消费者诉求的时代趋 势。 据介绍，其UX-Audit场景化体验评价体系提取1100多项用户需求特征建立多维度价值体系，坚持站在用户视角，追踪行业头 部产品的场景体验进化轨迹。据焦斐介绍 ...

岁末蓉城商业好戏连台，三大核心商圈同步释放消费新活力。凯德投资携2025年度发展战略推出两大商业新品牌，以多元业态重构生活场景；成都王府井百 货在历史建筑焕新的大旗茶馆演绎东方美学；成都银泰中心in99再次携手泡泡玛特启动全新展览。三大商业分别聚焦品牌创新、文化表达和场景体验，为成 都建设国际消费中心城市注入多元动能。 两大商业新品牌首发 凯德投资稳步推进管理输出策略 凯德壹中心定位区域级购物中心，位于成熟商业区，覆盖周边3-5公里的新中产家庭及白领客群。凯德壹中心融合三大消费体验场景，即一站式全品类综合 服务；便捷、幸福的在地生活方式；与社群的愉悦互动，打造高品质新型城市微中心。 基于对商业趋势的深度洞察，凯德投资近日推出"来福士·界"和"凯德壹中心"两大商业新品牌，以更加丰富和个性化的体验，满足消费者对于高品质生活的 追求。在中国商业地产迈入存量时代的背景下，凯德通过输出管理推动规模化发展，成为新的增长引擎。 来福士·界定位城市级综合体，位于城市核心区域，面向中高收入、追求生活品质的消费者。传承来福士品牌DNA，来福士·界呈现"五大新界面 × 四大消费 体验场景"，以多元体验塑造城市灵感新地标。 在以"多 ...

Core Insights - The domestic home appliance and 3C market in China is undergoing an "experience revolution" amid a slowdown in overall industry growth [1] - Consumer choice anxiety is increasing due to the frequent release of new smartphone models and features, with many users only utilizing a small percentage of new functionalities [1][6] - Traditional retail has focused on parameters and performance, neglecting actual user needs, which presents an opportunity for physical stores to enhance customer experience through immersive learning [1][6] Market Trends - In Q3 2023, China's smartphone shipments were approximately 68.46 million units, a year-on-year decline of 0.5%, continuing a downward trend [1] - Over 70% of consumers feel confused by new smartphone specifications, with an average decision-making period of 7 days [1] - Nearly 80% of users only utilize 10% of new features after purchasing a smartphone, indicating a disconnect between product offerings and consumer needs [1] Company Initiatives - Suning.com has launched 3C classrooms in its stores nationwide, focusing on solving actual user needs through themed immersive experiences [1][6] - The company has conducted over 500 3C classes, reaching tens of thousands of users, effectively alleviating consumer decision anxiety and stimulating replacement demand [6] - During the Double 11 shopping festival, sales of smartphones, smartwatches, and wireless earphones at Suning.com increased by 63%, 222%, and 374% year-on-year, respectively [6] Consumer Engagement - The immersive service model has significantly increased user engagement, with over half of the participants expressing interest in re-enrolling after completing the courses [6] - The shift from "parameter competition" to "scene experience" marks a new phase in the home appliance and 3C market, with Suning.com integrating "experience + consumption + social" to create a sustainable scene loop [6]

Core Points - The article discusses the launch of a three-week shopping festival by RT-Mart for the Double 11 event, emphasizing a straightforward discount approach without complex promotional tactics [1][3] - The promotion includes a full-store discount where members can enjoy a 30 yuan reduction for every 199 yuan spent, aimed at reducing consumer shopping costs [3] - The event covers all product categories, addressing essential consumer needs and seasonal demands, with over 200 popular items discounted for the autumn and winter seasons [3] Group 1 - RT-Mart has initiated a simplified promotional strategy for the Double 11 shopping festival, starting from October 22 to November 11 [3] - The promotion is designed to enhance consumer trust by focusing on straightforward discounts and a better shopping experience [5] - The shopping experience includes unique features such as riding small yellow bikes in-store and themed areas with popular IPs, enhancing emotional value for consumers [5] Group 2 - Since the second half of 2025, RT-Mart has been actively transforming its store operations, including opening new locations and implementing a dual-brand strategy [5] - The introduction of a red price tag representing long-term low prices is part of RT-Mart's ongoing self-reform efforts to improve product offerings and pricing strategies [5] - The overall strategy aims to deepen the relationship of trust with consumers through enhanced shopping experiences and competitive pricing [5]

Core Insights - The establishment of the world's first AI 6S store in Longgang represents a significant step in the district's "ALL IN AI" strategy aimed at driving high-quality industrial development [1][2] - Longgang's approach integrates the entire AI hardware industry chain, addressing issues such as innovation fragmentation and ecosystem disconnection, thereby creating a clear roadmap for AI development [1][2] Group 1: Strategic Layout - Longgang's AI development is anchored in a strategic layout that aims to establish a global high ground, moving beyond isolated industry trials to a comprehensive model that connects technology research to market implementation [1] - The 6S store serves as a physical entity that links all aspects of the AI hardware industry, ensuring that foundational research is directed, technical challenges are supported, and results can be effectively transformed into market-ready products [1][2] Group 2: Ecosystem Empowerment - The "ecological empowerment" approach is key to overcoming bottlenecks in AI development, with the 6S store at the center of a framework that includes two platforms, an alliance, and an accelerator, effectively acting as a resource matchmaker [2] - Collaborations, such as that between CSDN and Huaqiu Electronics, break down barriers in talent, manufacturing, and supply chains, while the Bay Area Intelligent Hardware Industry Alliance fosters collaboration among enterprises [2] Group 3: Innovative Model - The "front store, back factory + 6S" dual-drive model addresses the conversion challenges in AI hardware, providing a rapid feedback loop from market experience to product iteration [2] - The 6S store offers six major services, creating a comprehensive pathway for AI entrepreneurs from concept to product realization, thus enhancing the innovation ecosystem [2][3] Group 4: Market and Innovation Integration - The model of being "market-close at the front and innovation-supported at the back" positions Longgang as a source and converter of AI hardware innovation [3] - The experiential design in the 6S store allows the public to engage with AI technology in everyday life, showcasing how AI can enhance home and office efficiency, thus bridging the gap between technology and daily living [3] Group 5: Future Outlook - The launch of the AI 6S store marks the beginning of a journey towards high-quality advancement in AI, with Longgang poised to attract global AI resources and support Shenzhen's ambition to become a leading AI city [3] - The ongoing refinement of the ecosystem and model will provide a replicable example for high-quality development in the national AI industry [3]

Group 1 - The essence of the department store industry revolves around the interaction between people and goods, undergoing profound transformation as consumer behavior shifts towards experience rather than mere transactions [1][3] - Traditional department stores are evolving from being mere shopping venues to becoming spaces for lifestyle exhibition and social interaction, with consumers increasingly seeking enjoyment in the discovery process rather than having a clear purchasing goal [3][4] - The rise of online shopping has led to a homogenization of internet platforms, where the emotional connection and human touch are often lost, highlighting the limitations of digital commerce compared to the tangible experiences offered by physical stores [3][4] Group 2 - Innovative integration is key to overcoming challenges in the retail sector, as seen in examples where technology, such as AR fitting mirrors, is combined with traditional services like bespoke tailoring to enhance customer experience [4] - Retailers are finding success by balancing technological advancements with human-centered services, such as community supermarkets that cater to both tech-savvy young consumers and the needs of elderly residents [4] - The transformation of physical retail is not about choosing between online and offline but rather about expanding service boundaries through technology while maintaining core values of emotional connection [4]

证券代码：601086 证券简称：国芳集团 公告编号：2025-048 甘肃国芳工贸（集团）股份有限公司 2025 年上半年度主要经营数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 甘肃国芳工贸（集团）股份有限公司（以下简称"公司"）根据上海证券交 易所《上市公司自律监管指引第 3 号——行业信息披露 第四号 零售》、《关于 做好主板上市公司 2025 年半年度报告披露工作的通知》的相关要求，现将 2025 年上半年度末门店变动情况及主要经营数据公告如下： 一、已开业门店分布及变动情况 （一）控股公司开设的门店分布及变动情况 截至 2025 年 6 月 30 日，公司在甘肃地区、宁夏地区、青海地区共拥有已运 营门店 11 家，其中：百货业态为主的门店 7 家，分别为东方红广场店、白银世 贸中心店、宁夏购物广场店、张掖购物广场店、西宁国芳购物中心店、兰州国芳 G99 购物中心、金昌国芳广场；超市 4 家，分别为综超广场店、综超曦华源店、 综超七里河店、综超皋兰店。公司经营面积共 36.15 万平方米，具体情况如下： ...