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手机放电饭锅?年轻人在苏宁易购当“邪修”
Xin Lang Cai Jing· 2025-11-14 11:39
"关闭所有光源,打开相机,选择'高反差'或'鲜暖色'滤镜,扫描房间各个角落。若存在摄像头,手机屏 幕上将出现明显光斑。"南京新街口Suning Max店内,3C顾问正向顾客分享如何利用手机检测隐藏摄像 头。此外,课程还涵盖SOS紧急报警、地震预警设置等实用安全技能。 在行业整体增速放缓的背景下,国内家电3C市场正经历一场"体验革命"。IDC最新报告显示,2023年第 三季度中国智能手机出货量约6846万台,同比下降0.5%,延续下行趋势。面对层出不穷的新机型与新 功能,消费者的选择焦虑日益凸显。 "每月都有新机发布,但最常用的功能无非是微信、拍照和电话。"不少用户坦言,许多所谓的"黑科 技"在实际生活中使用频率极低。苏宁易购的消费调研进一步印证了这一现象:超七成消费者在面对手 机新品参数时感到困惑,平均决策周期长达7天;近八成用户购机后仅使用了10%的新功能。"买前纠 结、买后闲置"成为制约3C消费升级的关键痛点。 "传统零售多聚焦参数与性能的单向输出,却忽视了用户'怎么用、用在哪'的实际需求。"苏宁易购消费 电子业务相关负责人表示,这一断层,恰恰是实体门店能够通过深度体验来补位的。为此,苏宁易购在 全国门店 ...
开代步车逛,全场满减……线下商超开始启动双11
Yang Zi Wan Bao Wang· 2025-10-22 11:24
Core Points - The article discusses the launch of a three-week shopping festival by RT-Mart for the Double 11 event, emphasizing a straightforward discount approach without complex promotional tactics [1][3] - The promotion includes a full-store discount where members can enjoy a 30 yuan reduction for every 199 yuan spent, aimed at reducing consumer shopping costs [3] - The event covers all product categories, addressing essential consumer needs and seasonal demands, with over 200 popular items discounted for the autumn and winter seasons [3] Group 1 - RT-Mart has initiated a simplified promotional strategy for the Double 11 shopping festival, starting from October 22 to November 11 [3] - The promotion is designed to enhance consumer trust by focusing on straightforward discounts and a better shopping experience [5] - The shopping experience includes unique features such as riding small yellow bikes in-store and themed areas with popular IPs, enhancing emotional value for consumers [5] Group 2 - Since the second half of 2025, RT-Mart has been actively transforming its store operations, including opening new locations and implementing a dual-brand strategy [5] - The introduction of a red price tag representing long-term low prices is part of RT-Mart's ongoing self-reform efforts to improve product offerings and pricing strategies [5] - The overall strategy aims to deepen the relationship of trust with consumers through enhanced shopping experiences and competitive pricing [5]
全链条创新撬动AI高质量发展新能级
Shen Zhen Shang Bao· 2025-09-28 23:39
Core Insights - The establishment of the world's first AI 6S store in Longgang represents a significant step in the district's "ALL IN AI" strategy aimed at driving high-quality industrial development [1][2] - Longgang's approach integrates the entire AI hardware industry chain, addressing issues such as innovation fragmentation and ecosystem disconnection, thereby creating a clear roadmap for AI development [1][2] Group 1: Strategic Layout - Longgang's AI development is anchored in a strategic layout that aims to establish a global high ground, moving beyond isolated industry trials to a comprehensive model that connects technology research to market implementation [1] - The 6S store serves as a physical entity that links all aspects of the AI hardware industry, ensuring that foundational research is directed, technical challenges are supported, and results can be effectively transformed into market-ready products [1][2] Group 2: Ecosystem Empowerment - The "ecological empowerment" approach is key to overcoming bottlenecks in AI development, with the 6S store at the center of a framework that includes two platforms, an alliance, and an accelerator, effectively acting as a resource matchmaker [2] - Collaborations, such as that between CSDN and Huaqiu Electronics, break down barriers in talent, manufacturing, and supply chains, while the Bay Area Intelligent Hardware Industry Alliance fosters collaboration among enterprises [2] Group 3: Innovative Model - The "front store, back factory + 6S" dual-drive model addresses the conversion challenges in AI hardware, providing a rapid feedback loop from market experience to product iteration [2] - The 6S store offers six major services, creating a comprehensive pathway for AI entrepreneurs from concept to product realization, thus enhancing the innovation ecosystem [2][3] Group 4: Market and Innovation Integration - The model of being "market-close at the front and innovation-supported at the back" positions Longgang as a source and converter of AI hardware innovation [3] - The experiential design in the 6S store allows the public to engage with AI technology in everyday life, showcasing how AI can enhance home and office efficiency, thus bridging the gap between technology and daily living [3] Group 5: Future Outlook - The launch of the AI 6S store marks the beginning of a journey towards high-quality advancement in AI, with Longgang poised to attract global AI resources and support Shenzhen's ambition to become a leading AI city [3] - The ongoing refinement of the ecosystem and model will provide a replicable example for high-quality development in the national AI industry [3]
君文优选:当线上便捷邂逅线下温度,商业如何重拾烟火气?
Sou Hu Cai Jing· 2025-09-07 01:54
Group 1 - The essence of the department store industry revolves around the interaction between people and goods, undergoing profound transformation as consumer behavior shifts towards experience rather than mere transactions [1][3] - Traditional department stores are evolving from being mere shopping venues to becoming spaces for lifestyle exhibition and social interaction, with consumers increasingly seeking enjoyment in the discovery process rather than having a clear purchasing goal [3][4] - The rise of online shopping has led to a homogenization of internet platforms, where the emotional connection and human touch are often lost, highlighting the limitations of digital commerce compared to the tangible experiences offered by physical stores [3][4] Group 2 - Innovative integration is key to overcoming challenges in the retail sector, as seen in examples where technology, such as AR fitting mirrors, is combined with traditional services like bespoke tailoring to enhance customer experience [4] - Retailers are finding success by balancing technological advancements with human-centered services, such as community supermarkets that cater to both tech-savvy young consumers and the needs of elderly residents [4] - The transformation of physical retail is not about choosing between online and offline but rather about expanding service boundaries through technology while maintaining core values of emotional connection [4]
国芳集团(601086) - 国芳集团:2025年上半年度主要经营数据的公告
2025-08-27 11:20
证券代码:601086 证券简称:国芳集团 公告编号:2025-048 甘肃国芳工贸(集团)股份有限公司 2025 年上半年度主要经营数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 甘肃国芳工贸(集团)股份有限公司(以下简称"公司")根据上海证券交 易所《上市公司自律监管指引第 3 号——行业信息披露 第四号 零售》、《关于 做好主板上市公司 2025 年半年度报告披露工作的通知》的相关要求,现将 2025 年上半年度末门店变动情况及主要经营数据公告如下: 一、已开业门店分布及变动情况 (一)控股公司开设的门店分布及变动情况 截至 2025 年 6 月 30 日,公司在甘肃地区、宁夏地区、青海地区共拥有已运 营门店 11 家,其中:百货业态为主的门店 7 家,分别为东方红广场店、白银世 贸中心店、宁夏购物广场店、张掖购物广场店、西宁国芳购物中心店、兰州国芳 G99 购物中心、金昌国芳广场;超市 4 家,分别为综超广场店、综超曦华源店、 综超七里河店、综超皋兰店。公司经营面积共 36.15 万平方米,具体情况如下: ...