央视网消息：国庆中秋假期，旅游消费市场活跃。在海南海口，当地推出了百余项文旅体活动，更通过"免税+文旅"深度融合， 持续激发假日消费活力。10月4日的《活力中国调研行》，我们走进海口国际免税城，看看那里这个假期都有哪些有吸引力的活动。 免税城的玩法可不止在店内。游客出了免税城能够乘坐免费穿梭巴士，直达周边众多酒店和景点。不久前，这里还新增了一条直 达荣山寮渔村的新线路，这可是海口最新的"网红"旅游目的地之一。游客购物后，傍晚时分在这里欣赏渔村的落日余晖，感受椰城活 力。十来分钟，从商场到渔村，从购物到赏景，"游"与"购"在这里无缝衔接。 最近两年，海口正在着力打造"国际演艺之都"。大家看记者身边就是刚刚开幕的"海口艺术周"的部分活动安排表，音乐会、非遗 展，应有尽有。整个艺术周会有接近150场各类艺术活动，特别值得一提的是，许多活动都举办在像万绿园、骑楼老街、天空之山驿 站等热门景点，游客看展、参观景点体验感倍增。这个假期，在海口，实现了"艺术+文旅"的全域融合。 展演购一体化小票根串起大精彩 解锁"惊喜购物"多元场景激活消费潜力 记者来到全球最大的单体免税店——海口国际免税城，这里汇聚着800多个国际国内知 ...

Core Viewpoint - The Chinese consumer market is undergoing profound changes, characterized by a juxtaposition of thriving new consumption trends and traditional giants facing price pressures, reflecting a restructured supply-demand relationship and evolving consumer needs [1][3][5]. Group 1: New Consumption Trends - New consumption is not a fleeting "internet celebrity" phenomenon but a deepening of consumption upgrades and a revolution in business philosophy [1][8]. - The rise of new consumption is supported by government policies encouraging the development of new consumption sectors, such as original IP brands and domestic products [7]. - New consumption is driven by technological and innovative efficiency revolutions, product and scenario upgrades, while maintaining a focus on quality and emotional connections with brands [14][15]. Group 2: Consumer Behavior Changes - Consumers are increasingly valuing emotional satisfaction alongside practical needs, with a notable shift towards experiences that enhance their quality of life [17][19]. - The demand for high-quality, innovative products that address life pain points is growing, while consumers are also sensitive to pricing and quality [19][21]. - The Z generation and Alpha generation, comprising approximately 35% of the total population in 2024, are expected to significantly influence consumption patterns with their unique preferences [23]. Group 3: Market Segmentation - There is a clear segmentation in consumer confidence and spending, with diverse groups presenting structural opportunities for brands [21]. - The aging population is creating new market demands, particularly in areas like smart home innovations and travel experiences for the elderly [23]. - Young urban professionals are exhibiting a trend towards "consumption grading," balancing essential spending with a desire for high-quality experiences [24].