（来源：经济日报） 这是馆陶县"一品一播"平台打造"田间直播"场景、破解农产品产销难题的生动缩影。2025年，馆陶县以"一品一播"为重要抓手，将电商赋能作为乡村振兴 的关键举措，创新推出"田间直播"模式，将直播间直接"搬"进种植基地、生产车间，主播现场采摘、试吃、展示制作工艺，让消费者直观感受"看得见"的 新鲜与品质。针对圣女果、黑小麦等本土农产品，平台不仅搭建直播场景，还联合设计公司升级包装，黑小麦麦片包装改良后销售额提升3倍，鸡蛋包装 破损率下降5%。 馆陶县主播正在售卖本地农产品。郝立翠摄 为保障产品质量，该县构建"商务验厂+部门抽检+直播复核+售后跟进"闭环机制，从源头核查生产资质，抽样送检把关品质，直播前逐一对版复核，售后 专人对接诉求，让消费者买得放心、吃得安心。 在人才培育方面，该县建立专业化主播孵化体系，由专业老师围绕人设打造、话术设计等4大模块开展培训，2025年，累计培训4020余人次，培育带货主 播511人。同时，配备环形补光灯、电脑等标准化设备，专属运营团队每周诊断账号，助力主播成长。 此外，"一品一播"馆陶县直播基地还引入头部流量资源，构建"直播+产业+物流"发展生态。据统计，202 ...

Core Insights - The "One Product One Broadcast" initiative in Guantao County has successfully transitioned from relying on external support to self-sustained operations, achieving a sales revenue of 43.18 million yuan by November this year [3][4] - The county has established an efficient coordination mechanism involving county-level officials, subsidiaries, and functional departments to ensure product quality and service support [3] - Guantao County has developed a precise operational model of "trial-error-optimization" in e-commerce, utilizing major platforms like Kuaishou, Douyin, and Pinduoduo to promote local agricultural products [3][4] Sales Performance - The sales revenue of Guantao County's "One Product One Broadcast" trade company reached 43.18 million yuan, with business segments achieving self-profitability [3] - The collaboration with local influencers has led to an 80% increase in sales volume, with monthly agricultural product sales stabilizing at over 300,000 yuan [4] Product Development and Training - Guantao County has upgraded the packaging of agricultural products like black wheat and eggs, enhancing their market competitiveness and added value [4] - A live broadcast directory has been established, covering 310 products, and over 120 local hosts have been trained through 19 specialized training sessions [4] Future Plans - The county plans to deepen the integration of e-commerce with local industries, focusing on resource sharing, logistics cost control, financial empowerment, and strengthening supply chains [4]

Core Insights - The 2025 People's Car Market Consumption Festival and Supply and Marketing Market series events were launched in Handan and Zhangjiakou, focusing on the integration of the supply and marketing system with the automotive industry to support rural revitalization and boost national consumption [1][5] - The events emphasize "urban-rural symbiosis and dual empowerment," aiming to connect the automotive industry's technological vitality with the ecological value of agriculture, positioning new energy vehicles as a driving force for rural green transformation [1][5] Event Details - The Zhangjiakou event started on September 19, featuring nearly 100 agricultural specialty products from 14 counties, while the Handan event took place from September 20 to 23, showcasing local flavors and offering exclusive subsidies for vehicle purchases [2] - The Handan event attracted 50,000 participants and combined online live streaming with offline experiences, enhancing consumer engagement and brand penetration [2] Company Involvement - Qichen Automobile, a key participant in the events, has been deeply involved in promoting rural revitalization since its establishment in 2010, serving nearly 1.4 million users and transitioning to new energy vehicles by the end of 2022 [4] - The company has developed a comprehensive technology system covering hybrid, pure electric, and hydrogen energy vehicles, aiming to meet diverse urban and rural transportation needs [4] Future Implications - The series of events is seen as a model for industry collaboration in service of national strategies, enhancing the supply chain and stimulating consumption in rural areas, ultimately contributing to farmers' income and urban quality consumption [5] - Future activities are expected to further break down urban-rural barriers and promote mutual benefits between agriculture and industry, contributing to high-quality development and rural revitalization [5]

Core Viewpoint - The "Seasonal Market" initiative in Shanghai aims to enhance agricultural product consumption and promote regional agricultural collaboration through themed exhibitions and cultural experiences [1][2][3] Group 1: Event Overview - The "Autumn Equinox" themed exhibition in Qingpu, Shanghai, features 34 booths across four areas, showcasing seasonal agricultural products, local specialties, and handicrafts [1] - The event integrates the "Autumn Equinox" with the 2025 Chinese Farmers' Harvest Festival, highlighting local products like "Qingpu Thin Rice" and "Liantang Reed" [1] Group 2: Agricultural Collaboration - The market invites enterprises from regions like Yunnan, Xinjiang, and Qinghai, promoting local specialties such as walnuts and mushrooms to expand sales channels for western farmers [1][2] - A partnership with 21 cities in the Yangtze River Delta has been established, achieving a participation rate of 51.77% for local agricultural enterprises [2] Group 3: Consumer Experience - The initiative creates a "Seasonal Market" IP, offering diverse experiences tied to the 24 solar terms, enhancing consumer engagement through cultural activities [2] - The market aims to connect farmers' production with urban consumption, enriching city life and supporting rural revitalization [3]