一桶金灿灿的花生油，双手托举在肩上。面对手机镜头，刘永龙向网友热情介绍。咨询的、点赞的、下 单的，网友互动不少。刘永龙是山东省青岛市即墨区龙泉街道满贡村党委书记，也是当地的"带货达 人"。他告诉记者："花生油、地瓜干、黑麦面粉都很受欢迎，一场直播的销售额最多能有5万多元。" 此外，在即墨区委组织部和龙泉街道党工委的支持下，满贡村还和邻村联手打造"龙泉花海乐园"。刘永 龙把直播间搬进游乐场，烟花秀、打铁花、年灯节，热闹的节目透过屏幕，引来更多游客。 "我们大力开展农村优秀人才回引行动，让更多有抱负、有能力的年轻人成为乡村全面振兴的'主力 军'。"即墨区委组织部副部长孟楠说。 刘永龙介绍，特色农产品大部分来自村里的合作社，而且通过专家支招、测土配方，村里改种黑小麦、 黑花生、香芋等特色产品。"合作社提供技术指导，统一收购，每亩地比过去能多挣不少。" 为何想干直播？刘永龙说："想给村里找条发展新路子。" 刘永龙在外工作多年，2017年回到村里后，他决心由党组织领办合作社，整合帮扶资金，加上村民入 股，筹了100多万元，引进花生油加工生产线，发展特色种植等。一开始，合作社四处找商超，年底算 账，还亏了钱。于是，刘永龙 ...

在山东省滨州市惠民县胡集镇一个农家院里,一名年轻人蹲在地上,手里攥着黑小麦粒,将最后几把麦子撒 在水泥地面上。从高处俯瞰,一幅十多平方米的袁隆平院士肖像赫然呈现,麦粒铺就的发丝根根分明,眼角 的纹路与和蔼的笑容栩栩如生。这个生于1992年的农村小伙名叫赵同恺,他用了五个多小时,以最朴素的 粮食作画,完成了一场独特的致敬。 文/片/视频 记者 王鑫 滨州报道 t 12 The September and and a 2 19 40 t 20 65 ct 6 the state 87 (43 r 1 4 赵同恺的父亲是村里的木匠,做家具时总喜欢在橱柜、玻璃上画些"松鹤延年"之类的图案。受父亲影响, 他的绘画天赋很早就显露出来,上幼儿园时,他就拿着画笔看到什么画什么。一年级成为美术课代表,学校 的每次绘画比赛都是一等奖,黑板报更是他的专属舞台。十六岁时他学了机电一体化,十八岁外出打工。 不到两年,他深感那并非自己想要的生活,"还是想用画画来赚钱养家"。 2013年,赵同恺找到了方向,报名参加了墙体彩绘培训班。从此,他扛起颜料桶,奔走于城乡之间,画装饰 画、文化墙,一画就是七年。2020年,他尝试做些小生意,直到短视 ...

Core Insights - The article highlights the innovative "One Product, One Broadcast" platform in Guantao County, which utilizes live streaming to enhance the sales of local agricultural products, addressing the challenges of production and marketing [1][2] Group 1: Live Streaming Initiative - Guantao County has introduced a "field live streaming" model to directly connect consumers with fresh agricultural products, allowing for real-time harvesting and showcasing of quality [1] - The platform has significantly improved sales, with the upgraded packaging of black wheat products leading to a threefold increase in sales and a 5% reduction in packaging damage for eggs [1][2] Group 2: Quality Assurance Mechanism - A closed-loop mechanism has been established to ensure product quality, including business inspections, departmental sampling, live streaming reviews, and dedicated after-sales support [2] - This approach aims to provide consumers with confidence in the quality and safety of the products they purchase [2] Group 3: Talent Development - Guantao County has developed a professional training system for live streamers, with over 4,020 training sessions conducted and 511 streamers cultivated by 2025 [2] - Standardized equipment and weekly account diagnostics are provided to support the growth of these streamers [2] Group 4: Sales Performance - By 2025, the "One Product, One Broadcast" initiative is projected to achieve sales of 64.87 million yuan, with several local products, including cherry tomatoes and sesame sauce eggs, becoming popular online [2]

Core Insights - The "One Product One Broadcast" initiative in Guantao County has successfully transitioned from relying on external support to self-sustained operations, achieving a sales revenue of 43.18 million yuan by November this year [3][4] - The county has established an efficient coordination mechanism involving county-level officials, subsidiaries, and functional departments to ensure product quality and service support [3] - Guantao County has developed a precise operational model of "trial-error-optimization" in e-commerce, utilizing major platforms like Kuaishou, Douyin, and Pinduoduo to promote local agricultural products [3][4] Sales Performance - The sales revenue of Guantao County's "One Product One Broadcast" trade company reached 43.18 million yuan, with business segments achieving self-profitability [3] - The collaboration with local influencers has led to an 80% increase in sales volume, with monthly agricultural product sales stabilizing at over 300,000 yuan [4] Product Development and Training - Guantao County has upgraded the packaging of agricultural products like black wheat and eggs, enhancing their market competitiveness and added value [4] - A live broadcast directory has been established, covering 310 products, and over 120 local hosts have been trained through 19 specialized training sessions [4] Future Plans - The county plans to deepen the integration of e-commerce with local industries, focusing on resource sharing, logistics cost control, financial empowerment, and strengthening supply chains [4]

Core Insights - The 2025 People's Car Market Consumption Festival and Supply and Marketing Market series events were launched in Handan and Zhangjiakou, focusing on the integration of the supply and marketing system with the automotive industry to support rural revitalization and boost national consumption [1][5] - The events emphasize "urban-rural symbiosis and dual empowerment," aiming to connect the automotive industry's technological vitality with the ecological value of agriculture, positioning new energy vehicles as a driving force for rural green transformation [1][5] Event Details - The Zhangjiakou event started on September 19, featuring nearly 100 agricultural specialty products from 14 counties, while the Handan event took place from September 20 to 23, showcasing local flavors and offering exclusive subsidies for vehicle purchases [2] - The Handan event attracted 50,000 participants and combined online live streaming with offline experiences, enhancing consumer engagement and brand penetration [2] Company Involvement - Qichen Automobile, a key participant in the events, has been deeply involved in promoting rural revitalization since its establishment in 2010, serving nearly 1.4 million users and transitioning to new energy vehicles by the end of 2022 [4] - The company has developed a comprehensive technology system covering hybrid, pure electric, and hydrogen energy vehicles, aiming to meet diverse urban and rural transportation needs [4] Future Implications - The series of events is seen as a model for industry collaboration in service of national strategies, enhancing the supply chain and stimulating consumption in rural areas, ultimately contributing to farmers' income and urban quality consumption [5] - Future activities are expected to further break down urban-rural barriers and promote mutual benefits between agriculture and industry, contributing to high-quality development and rural revitalization [5]

Core Viewpoint - The "Seasonal Market" initiative in Shanghai aims to enhance agricultural product consumption and promote regional agricultural collaboration through themed exhibitions and cultural experiences [1][2][3] Group 1: Event Overview - The "Autumn Equinox" themed exhibition in Qingpu, Shanghai, features 34 booths across four areas, showcasing seasonal agricultural products, local specialties, and handicrafts [1] - The event integrates the "Autumn Equinox" with the 2025 Chinese Farmers' Harvest Festival, highlighting local products like "Qingpu Thin Rice" and "Liantang Reed" [1] Group 2: Agricultural Collaboration - The market invites enterprises from regions like Yunnan, Xinjiang, and Qinghai, promoting local specialties such as walnuts and mushrooms to expand sales channels for western farmers [1][2] - A partnership with 21 cities in the Yangtze River Delta has been established, achieving a participation rate of 51.77% for local agricultural enterprises [2] Group 3: Consumer Experience - The initiative creates a "Seasonal Market" IP, offering diverse experiences tied to the 24 solar terms, enhancing consumer engagement through cultural activities [2] - The market aims to connect farmers' production with urban consumption, enriching city life and supporting rural revitalization [3]