Group 1 - Yonghui Supermarket has opened its first store in Shanghai's Jiading district, the Jiading Baolong store, which is the sixth store in Shanghai to adopt the "Pang Donglai model" [2] - The first batch of six stores in Shanghai has been fully transformed to align with Pang Donglai's product and pricing standards, covering five major areas [2] - The Jiading Baolong store adjusted its product offerings, removing 6,846 items (57.7% elimination rate) and adding 3,862 new items (43.5% addition rate), achieving 80% alignment with Pang Donglai's standards [2] Group 2 - The store has increased the proportion of imported goods to 20%, and the share of fresh food items has risen from 3% to 11% [2] - The store features a special section for foreign trade products, currently offering 13 items from four brands, with steady sales growth since its pilot launch [2] - As of now, Yonghui Supermarket has a total of 88 transformed stores nationwide, with plans to reach 150 by the end of July and over 300 by the Lunar New Year in 2026 [3] Group 3 - Longjiang Securities reported that the revenue per store has significantly increased post-transformation, with 41 stores generating a total profit of 7,472 million yuan in the first quarter [3] - The transformation is expected to lead to a significant reduction in losses by 2025, marking a shift towards a user and product-centered quality era in traditional retail [3]

Group 1 - The event "2025 Su Xin Consumption · Foreign Trade Quality Products" and the fifth "515 Yancheng Consumption Season" officially launched on May 15, focusing on expanding consumption and benefiting the public [1] - The summer promotion activity "Enjoy Life · Hi Shopping Yannan" will take place from May to August, emphasizing the integration of various sectors including foreign trade quality products, mass consumption, and service consumption [1][2] - The event aims to showcase Yancheng's unique consumption charm and provide diverse consumer experiences for citizens and tourists [1][2] Group 2 - The initiative integrates cultural tourism and commercial resources, creating a "cultural-commerce-tourism-sports" ecosystem to stimulate consumption vitality [2] - The launch ceremony featured four main themes: service consumption, youth consumption, trade-in programs, and foreign trade quality products, highlighting the diversity of Yancheng's consumption market [3] - Various promotional activities and partnerships were announced, including automotive and electric bicycle subsidies, and the signing of ten new store projects [3] Group 3 - Future plans include a series of engaging activities to continuously stimulate consumer enthusiasm and promote consumption upgrades, contributing to Yancheng's economic development [4]

零售商纷纷推出外贸商品专属采购计划和渠道，为中国优质供应链搭建起内销转型的桥梁。 "对等关税"来袭，面对国际贸易形势变化，永辉超市、大润发、联华超市、物美、华润万家、盒马等零售商纷纷推出外贸商品专属采购计划和渠道，为中国 优质供应链搭建起内销转型的桥梁。 永辉超市发布《致中国优质供应链的一封信》，公开向出口的部分中国制造企业开通"绿色通道"，15天极速上架；提供品牌推广计划；与优质供应链企业共 同开发新产品。截至4月14日12:00，永辉超市已与超200家优质供应链企业进入采购洽谈，其中包括向开市客、山姆等美国市场供货的中国供应链企业。 永辉超市方面对第一财经记者透露，将在一周内推出外贸优品专区，目前正在积极洽谈，匹配品质商品，首批上线的商品包括供货山姆、开市客等的中国制 造产品。永辉超市以高客流量的永辉超市北京石景山喜隆多店为试点，在店内设立内外贸一体化商品专区，对内外贸兼具的商品进行展示。 就在近期，京东宣布将推出2000亿元出口转内销扶持计划。盒马也宣布面向中国外贸企业开放入驻通道，后续将上线"外贸专区"。 业界认为，如今贸易形势复杂多变，政府和企业都非常支持外贸企业转内销，"外贸优品中华行"活动为外贸 ...

在全球化贸易环境波动与美国关税政策调整的背景下，中国外贸企业面临出口受阻的挑战。京东、美团、抖音、百 度、永辉、盒马、东方甄选等企业集体推出"出口转内销"扶持计划，不仅是对国家扩大内需战略的响应，更是一次 品牌营销策略的集体升级。从品牌定位、渠道整合、流量赋能到用户触达，这些企业的举措体现了多维度的营销创 新，以下从品牌营销角度进行点评。 供应链整合与渠道赋能：京东、盒马的"基建型"营销 京东、盒马等平台的核心优势在于供应链与渠道资源。京东宣布未来一年采购2000亿元外贸商品，通过自营模式直 接对接企业，开设外贸优品专区，并提供流量倾斜、全渠道营销支持。这一举措不仅是供应链整合，更通过"流量 +选品"双重赋能，帮助外贸企业快速建立国内品牌认知。 盒马则通过云享会频道和绿色入驻通道，缩短外贸商品的上架周期，并联合开发自有品牌新品。这种"基建型"营销 策略，既强化了平台作为优质商品枢纽的品牌形象，又通过联合品牌开发提升了产品溢价能力。 营销启示：通过供应链深度整合与流量倾斜，平台将自身定位为内外贸桥梁，既解决外贸企业的渠道痛点，又丰富 了自身商品矩阵，形成双向品牌价值提升。 场景化触达与本地化运营：美团、永辉的" ...