Core Viewpoint - The article discusses the rapid response of White Elephant Food Co., Ltd. to consumer concerns regarding the renaming and discontinuation of its "Duoban" and "Duoyiban" product lines, highlighting the company's commitment to consumer sovereignty and transparency in the digital economy [2][10][20]. Group 1: Company Actions - On June 6, White Elephant announced the renaming of its "Duoban" series to "Noodle Cake 120g" and "Duoyiban" to "Noodle Cake 110g," and will cease production of the original packaging within the month [2][9]. - The decision to change the product names and packaging was made within 48 hours, showcasing the company's ability to respond quickly to consumer feedback and market dynamics [5][9][10]. - The company acknowledged that the "Duoban" trademark was intended to differentiate larger portion products from standard sizes, but consumer perception led to significant backlash [8][12]. Group 2: Industry Context - The controversy surrounding the "Duoban" trademark reflects broader challenges within the convenience food industry, where similar naming conventions are prevalent [11][12]. - The convenience food sector has experienced fluctuating growth, with a reported industry size of 102.2 billion yuan in 2020, followed by a decline in 2021 and a rebound in 2022, indicating ongoing market volatility [12][13]. - Many brands in the industry are resorting to marketing tactics focused on weight and packaging to attract price-sensitive consumers, highlighting a lack of innovation and differentiation [13][15]. Group 3: Consumer Trust and Transparency - The article emphasizes the importance of transparency in the digital economy, where consumers demand clear and honest communication regarding product specifications [10][20]. - White Elephant's decision to clearly label the weight of its products is seen as a direct response to consumer expectations for transparency and integrity [10][15]. - The company's proactive approach to gathering consumer feedback and incorporating it into product development is a key strategy for maintaining trust and relevance in a competitive market [20].

6月6日，白象食品发布一封公开信，信中表示：将"多半"、"多一半"系列产品改名为标注重量的"面饼 120克"、"面饼110克"。此举本是对前几日产品名称争议的有效调整，而面对这封真诚恳切的"致歉 信"，评论区的反应却让人啼笑皆非。 这一戏剧性的画面让人不禁回想起315时期蜜雪冰城因过夜柠檬片而登上热搜的那一幕，这何尝不是另 一种历史重演。 "这点小事儿不影响，你和雪王坐一桌"的评论高居热评首位。这看似轻巧的调侃，仿佛是在品牌不小心 摔了一跤时，主动递来一把椅子，并将其强行拉到"雪王"身侧就座。 对于蜜雪冰城、白象，为何消费者选择用调侃之语轻飘飘地揭过，而不是将其拉入黑名单。消费者真正 珍视的价值坐标究竟是什么？ 回顾两次事件的网友评论，不难发现相似之处："四块钱的柠檬水它给我用的真柠檬""真增量不就好 了，名字叫什么不影响"。这一现象背后是，相较于食品过夜，真柠檬让消费者看到了真材实料；相较 于名称模糊，真增量让消费者看到了货真价实。 近年来，我们常常谈到一个词，叫"真诚"。"真诚"没有具体的形态，但却是品牌根植在消费者心中最好 的护城河。"这点小事儿不影响，你跟雪王去坐一桌"里也藏着消费者的期许：他们不要求 ...

Core Viewpoint - White Elephant Foods is facing a trademark dispute regarding its "Duoban" product line, leading to a rebranding of its products to "Noodle Cake 120g" and "Noodle Cake 110g" [1][3]. Group 1: Trademark Dispute - The company announced that it will stop producing the original packaging products by the end of the month [1][3]. - The agency responsible for handling the "Duoban" trademark indicated that registering such trademarks has become increasingly difficult [1][3]. - White Elephant Foods first applied for the "Duoban" trademark in September 2018, which underwent multiple stages including rejection and re-examination before successful registration [3]. Group 2: Product Rebranding - The rebranding decision was made to distinguish the larger 110-120g products from the standard 70g offerings, facilitating consumer choice [4]. - The company will cease using the "Duoban" and "Duoyiban" product names moving forward [3]. Group 3: Trademark Registration Process - The "Duoban" trademark faced several challenges, including a rejection in March 2021, followed by a successful re-examination in May 2021 [3]. - The agency that registered the trademark for White Elephant Foods is Beijing Jijia Intellectual Property Agency [3].

Core Viewpoint - The company Bai Xiang is currently embroiled in a trademark dispute regarding the "Duo Ban" trademark, which has led to an apology and a commitment to adjust product packaging [1][5]. Trademark Application Process - Bai Xiang's application for the "Duo Ban" trademark dates back to September 2018, undergoing multiple stages including rejection, re-examination, and defense before successful registration [3][4]. - The trademark application process has become increasingly stringent, making it difficult for companies to secure similar trademarks, as noted by the agency involved [3]. Trademark Dispute Details - The "Duo Ban" trademark was initially rejected in March 2021 but was successfully registered by September 2021 after a re-examination [4]. - The agency responsible for the disputed "Duo Ban" trademark is Henan Zhi Yi Intellectual Property Agency, which has indicated that the current trademark application environment is challenging [3][4]. Company Response - In response to the trademark controversy, Bai Xiang stated that the "Duo Ban" product was developed to differentiate larger portion sizes (110-120 grams) from regular products (70 grams) for consumer convenience [5].