Core Viewpoint - The article discusses the rapid response of White Elephant Food Co., Ltd. to consumer concerns regarding the renaming and discontinuation of its "Duoban" and "Duoyiban" product lines, highlighting the company's commitment to consumer sovereignty and transparency in the digital economy [2][10][20]. Group 1: Company Actions - On June 6, White Elephant announced the renaming of its "Duoban" series to "Noodle Cake 120g" and "Duoyiban" to "Noodle Cake 110g," and will cease production of the original packaging within the month [2][9]. - The decision to change the product names and packaging was made within 48 hours, showcasing the company's ability to respond quickly to consumer feedback and market dynamics [5][9][10]. - The company acknowledged that the "Duoban" trademark was intended to differentiate larger portion products from standard sizes, but consumer perception led to significant backlash [8][12]. Group 2: Industry Context - The controversy surrounding the "Duoban" trademark reflects broader challenges within the convenience food industry, where similar naming conventions are prevalent [11][12]. - The convenience food sector has experienced fluctuating growth, with a reported industry size of 102.2 billion yuan in 2020, followed by a decline in 2021 and a rebound in 2022, indicating ongoing market volatility [12][13]. - Many brands in the industry are resorting to marketing tactics focused on weight and packaging to attract price-sensitive consumers, highlighting a lack of innovation and differentiation [13][15]. Group 3: Consumer Trust and Transparency - The article emphasizes the importance of transparency in the digital economy, where consumers demand clear and honest communication regarding product specifications [10][20]. - White Elephant's decision to clearly label the weight of its products is seen as a direct response to consumer expectations for transparency and integrity [10][15]. - The company's proactive approach to gathering consumer feedback and incorporating it into product development is a key strategy for maintaining trust and relevance in a competitive market [20].

Core Viewpoint - White Elephant Foods is facing a trademark dispute regarding its "Duoban" product line, leading to a rebranding of its products to "Noodle Cake 120g" and "Noodle Cake 110g" [1][3]. Group 1: Trademark Dispute - The company announced that it will stop producing the original packaging products by the end of the month [1][3]. - The agency responsible for handling the "Duoban" trademark indicated that registering such trademarks has become increasingly difficult [1][3]. - White Elephant Foods first applied for the "Duoban" trademark in September 2018, which underwent multiple stages including rejection and re-examination before successful registration [3]. Group 2: Product Rebranding - The rebranding decision was made to distinguish the larger 110-120g products from the standard 70g offerings, facilitating consumer choice [4]. - The company will cease using the "Duoban" and "Duoyiban" product names moving forward [3]. Group 3: Trademark Registration Process - The "Duoban" trademark faced several challenges, including a rejection in March 2021, followed by a successful re-examination in May 2021 [3]. - The agency that registered the trademark for White Elephant Foods is Beijing Jijia Intellectual Property Agency [3].

Core Viewpoint - The company Bai Xiang is currently embroiled in a trademark dispute regarding the "Duo Ban" trademark, which has led to an apology and a commitment to adjust product packaging [1][5]. Trademark Application Process - Bai Xiang's application for the "Duo Ban" trademark dates back to September 2018, undergoing multiple stages including rejection, re-examination, and defense before successful registration [3][4]. - The trademark application process has become increasingly stringent, making it difficult for companies to secure similar trademarks, as noted by the agency involved [3]. Trademark Dispute Details - The "Duo Ban" trademark was initially rejected in March 2021 but was successfully registered by September 2021 after a re-examination [4]. - The agency responsible for the disputed "Duo Ban" trademark is Henan Zhi Yi Intellectual Property Agency, which has indicated that the current trademark application environment is challenging [3][4]. Company Response - In response to the trademark controversy, Bai Xiang stated that the "Duo Ban" product was developed to differentiate larger portion sizes (110-120 grams) from regular products (70 grams) for consumer convenience [5].