Core Viewpoint - The article discusses the rapid response of White Elephant Food Co., Ltd. to consumer concerns regarding the renaming and discontinuation of its "Duoban" and "Duoyiban" product lines, highlighting the company's commitment to consumer sovereignty and transparency in the digital economy [2][10][20]. Group 1: Company Actions - On June 6, White Elephant announced the renaming of its "Duoban" series to "Noodle Cake 120g" and "Duoyiban" to "Noodle Cake 110g," and will cease production of the original packaging within the month [2][9]. - The decision to change the product names and packaging was made within 48 hours, showcasing the company's ability to respond quickly to consumer feedback and market dynamics [5][9][10]. - The company acknowledged that the "Duoban" trademark was intended to differentiate larger portion products from standard sizes, but consumer perception led to significant backlash [8][12]. Group 2: Industry Context - The controversy surrounding the "Duoban" trademark reflects broader challenges within the convenience food industry, where similar naming conventions are prevalent [11][12]. - The convenience food sector has experienced fluctuating growth, with a reported industry size of 102.2 billion yuan in 2020, followed by a decline in 2021 and a rebound in 2022, indicating ongoing market volatility [12][13]. - Many brands in the industry are resorting to marketing tactics focused on weight and packaging to attract price-sensitive consumers, highlighting a lack of innovation and differentiation [13][15]. Group 3: Consumer Trust and Transparency - The article emphasizes the importance of transparency in the digital economy, where consumers demand clear and honest communication regarding product specifications [10][20]. - White Elephant's decision to clearly label the weight of its products is seen as a direct response to consumer expectations for transparency and integrity [10][15]. - The company's proactive approach to gathering consumer feedback and incorporating it into product development is a key strategy for maintaining trust and relevance in a competitive market [20].