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扫街榜百天累计用户数突破6.6亿 高德已成生活服务超级入口
Mei Ri Jing Ji Xin Wen· 2026-01-08 16:08
上线一百天,高德地图旗下的"扫街榜"以一种令人瞩目的速度,改写了中国本地生活服务的市场生态。 自今年9月10日上线以来,这个基于真实到店行为生成的榜单,累计用户数已突破6.6亿。 互联网行业衡量一个产品爆发力的经典标尺,是达到亿级用户所需的时间。达到6亿用户,高德的扫街 榜只用了100天。这不仅仅是数字的竞赛,更是一场深刻的消费决策模式的颠覆,意味着终于有产品可 以让消费者开始用"真实的脚步"代替"浏览的眼睛",作为选择服务的最终依据。 高德CEO郭宁表示:"这100天,我们和每一位用户、商家、合作伙伴一起,见证了信任的重建,构建了 广泛的线下服务信用体系。高德扫街榜2026不仅是一次产品的升级,更是消费信任的持续提升,通过持 续增进消费信心,助力服务消费新增量。" 值得一提的是,高德扫街榜的影响力正从餐饮行业向全生活场景蔓延。在最新的发布会上,高德推出全 球首个全季节、全品类、全人群的生活服务动态榜单,从美食全面覆盖吃喝玩乐的生活服务领域。 高德扫街榜也进一步拓宽了护城河:开通全球榜,为全球华人提供可信推荐;增加城市、气候实时热度 指标,让榜单"活"起来;增强好友和同好互动,让用户的经验成为可分享的生活发现 ...
高德升级扫街榜,加速角逐“本地生活”
Bei Jing Shang Bao· 2026-01-07 13:37
1月7日,上线100天的高德扫街榜宣布升级产品——发布"飞行街景"、动态生活服务榜单,上线好友"动 态"功能。一系列举措背后,高德正在借助扫街榜构建"空间+内容+社交"的本地生活服务业态。当下, 本地生活服务市场的竞争呈深度整合与多维特征,除了到店消费、外卖、榜单,还涉及用户决策入口、 数据智能与生态融合。在积累尚浅的情况下,高德意图以"用户"为关键点,打出"消费信任"牌撬动市 场。高调加码扫街榜之后,高德能否顺利将这张信任牌延伸至生活消费场景,还需要持续验证。 此外,扫街榜引入基于信任关系的推荐机制,上线"好友动态"功能。用户浏览扫街榜时能优先看到好友 的动态、评分和评价。此外,用户还能在扫街榜找到志趣相投的同好,以获取信息增量。2026新版扫街 榜向10亿用户开放新建个人专属榜单,每位用户都可以创建、署名并分享自己的各类榜单。 6553个时令榜单与1550个品类榜单 上线扫街榜100天后,高德再度加码本地生活,宣布从三方面升级扫街榜。 升级内容包括发布全球首个"飞行街景";发布全球首个应季、应时、应地的生活服务动态榜单;引入好 友关系,新增好友动态和个人榜单功能。 北京商报记者从高德了解到,"飞行街景"通 ...
“多半”更名:一个行业的集体“困境”与白象的突围
经济观察报· 2025-06-10 11:40
Core Viewpoint - The article discusses the rapid response of White Elephant Food Co., Ltd. to consumer concerns regarding the renaming and discontinuation of its "Duoban" and "Duoyiban" product lines, highlighting the company's commitment to consumer sovereignty and transparency in the digital economy [2][10][20]. Group 1: Company Actions - On June 6, White Elephant announced the renaming of its "Duoban" series to "Noodle Cake 120g" and "Duoyiban" to "Noodle Cake 110g," and will cease production of the original packaging within the month [2][9]. - The decision to change the product names and packaging was made within 48 hours, showcasing the company's ability to respond quickly to consumer feedback and market dynamics [5][9][10]. - The company acknowledged that the "Duoban" trademark was intended to differentiate larger portion products from standard sizes, but consumer perception led to significant backlash [8][12]. Group 2: Industry Context - The controversy surrounding the "Duoban" trademark reflects broader challenges within the convenience food industry, where similar naming conventions are prevalent [11][12]. - The convenience food sector has experienced fluctuating growth, with a reported industry size of 102.2 billion yuan in 2020, followed by a decline in 2021 and a rebound in 2022, indicating ongoing market volatility [12][13]. - Many brands in the industry are resorting to marketing tactics focused on weight and packaging to attract price-sensitive consumers, highlighting a lack of innovation and differentiation [13][15]. Group 3: Consumer Trust and Transparency - The article emphasizes the importance of transparency in the digital economy, where consumers demand clear and honest communication regarding product specifications [10][20]. - White Elephant's decision to clearly label the weight of its products is seen as a direct response to consumer expectations for transparency and integrity [10][15]. - The company's proactive approach to gathering consumer feedback and incorporating it into product development is a key strategy for maintaining trust and relevance in a competitive market [20].