Company Overview - Minsheng Health has a diverse business structure, including vitamin and mineral supplements, probiotics, and medical beauty products [1] - The company has established a full industrial chain in the probiotics sector, enhancing its competitive advantage [2][3] Growth in Core Products - The main product, 21 Jinweita® Multivitamin Tablets, has seen a steady increase in market share [2] - Online sales have expanded significantly through three dedicated online business units, contributing to overall revenue growth [2] Probiotics Market Strategy - The company has developed a comprehensive probiotics ecosystem, including over 6,500 strains in its proprietary "Yanhuang Strain Library" [3] - Focus on functional strains and unique technologies to differentiate products in the probiotics market [3] New Product Launches - Minoxidil solution is set to launch in August 2025, while Varenicline tablets are planned for September 2025 [4] - Different marketing strategies will be employed for each product, with a focus on consumer health education for Varenicline [4] Challenges and Solutions - The decline in foot traffic at offline pharmacies poses a challenge; however, the company has built strong relationships with pharmacies to mitigate this [5] - The new skincare brand, Jisuran, aims to convert low-frequency pharmaceutical purchases into higher-frequency skincare sales [5] Organizational Structure - Each business segment operates independently, with dedicated departments for OTC, online retail, and medical beauty [6] - The company emphasizes talent retention and management efficiency to ensure sustainable growth [6] Long-term Strategic Goals - Maintain steady growth in the core vitamin and mineral supplement business [6] - Position the probiotics segment as a second growth curve to catch up with industry leaders [6]

Core Viewpoint - Minsheng Health (301507) is actively expanding its business in the fields of treatment-type OTC drugs and medical aesthetics, demonstrating strategic determination and confidence in its growth prospects [1] Group 1: Business Development and Strategy - The company is focusing on the medical aesthetics business to respond to the transformation needs of pharmacy channels, promoting its products through model stores and counter placements in key pharmacies nationwide [1] - Minsheng Health's main product, 21 Jin Weita Multivitamin Tablets, is a non-prescription drug that is less affected by the challenges faced by pharmacy channels, with plans to expand its network and accelerate new product launches [2] - The company aims to become a benchmark enterprise in the vitamin and mineral sector, leveraging its strong R&D capabilities and product innovation to meet diverse health needs across different age groups [5] Group 2: Financial Performance - In Q1 2025, the company achieved revenue of 271 million yuan, a year-on-year increase of 15.70%, and a net profit of 61.12 million yuan, up 7.10% year-on-year, with total assets reaching 1.977 billion yuan, a growth of 13.32% [3] Group 3: Market Trends and Opportunities - The dietary supplement market in China has shown steady growth, with the market size increasing from 63.642 billion yuan in 2009 to 225.341 billion yuan in 2023, reflecting a compound annual growth rate (CAGR) of 8.47% from 2013 to 2023 [4] - The company is well-positioned to capitalize on the growing health awareness among the population and the potential for increased per capita consumption in the dietary supplement market [4] Group 4: Product and Brand Strategy - Minsheng Health has established a comprehensive health brand matrix, with "21 Jin Weita" leading in the vitamin and mineral sector, while also focusing on treatment-type OTC drugs and probiotics to meet specific health needs [5] - The company is committed to a brand rejuvenation strategy that targets all age groups, with a particular focus on the elderly demographic, offering products designed for joint treatment and anti-aging [6][7] Group 5: Technological Advancements - The company is advancing its digital and automated manufacturing capabilities, with ongoing projects aimed at enhancing production efficiency and quality control [7] - By implementing a standardized quality management system and strengthening supplier management, the company aims to ensure sustainable development and high-quality product offerings [7]

证券代码： 301507 证券简称：民生健康 杭州民生健康药业股份有限公司 投资者关系活动记录表 5、公司参与行业标准制定与报告期专利情况如何，对于提 高公司技术壁垒有哪些帮助 尊敬的投资者您好，感谢对公司的关注。2024 年度，公司 及子公司新增药品批文 1 项，授权发明专利 3 项，实用新型专利 4 项，保健食品注册证书/备案凭证 10 项，完成功能性食品开发 11 项，作为起草单位参与 2 项团体标准起草工作并获得证书。 公司始终重视研发创新工作，致力于完善、优化核心技术体系， 为公司未来的技术发展和市场拓展提供坚实基础，谢谢！ 6、随着行业的发展，公司如何应对可能出现的技术替代风 险？在技术创新和产品升级方面有哪些前瞻性的布局？ 编号：2025-003 | 投资者关系活动 | □特定对象调研 分析师会议 □ | | --- | --- | | 类别 | □ 媒体采访 ☑ 业绩说明会 | | | □ 新闻发布会 □ 路演活动 | | | □ 现场参观 | | | √ 其他 （2025 年浙江辖区上市公司投资者网上集体接待日暨 | | | 年度业绩说明会） 2024 | | 参与单位名称及 | 网上参与提 ...

Core Viewpoint - The company is experiencing growth in the health supplement market, driven by increasing health awareness and consumer demand for preventive healthcare products, leading to a strategic focus on product innovation and market expansion [3][5][19]. Company Overview - The company operates in the pharmaceutical manufacturing industry, specifically in the OTC (over-the-counter) drug and health supplement sectors, with its main product being the 21 Jinweita Multivitamin [3][4]. - The health supplement market in China is expanding, with significant growth potential compared to developed countries, as consumer awareness and demand for dietary supplements increase [4][7]. Industry Trends - The non-prescription drug market is benefiting from a shift towards preventive healthcare, supported by national policies promoting health awareness and consumer education [5][6]. - The aging population in China is driving demand for health management products, with a notable increase in the elderly demographic, which is expected to further boost the health supplement market [8][9]. Business Performance - The company reported a revenue of 641 million yuan, a year-on-year increase of 10.23%, and a net profit of 91.83 million yuan, up 7.24% from the previous year [19]. - The company is focusing on expanding its product matrix in the health supplement sector, enhancing its brand presence, and optimizing its sales channels to improve market competitiveness [10][14]. Product and Brand Strategy - The company has a diverse product range, primarily focusing on vitamins and minerals, and is committed to continuous research and development to meet varying consumer needs [11][12]. - The brand "21 Jinweita" has established itself as a leading name in the vitamin and mineral sector, with recognition in various industry awards and rankings [13]. Marketing and Sales Network - The company has developed a comprehensive marketing network, utilizing both online and offline channels to reach consumers effectively, including major e-commerce platforms [14]. - The company is adapting its sales strategies to align with changing consumer behaviors and preferences, ensuring broad market coverage [14]. Management and Innovation - The company boasts a professional management team with extensive experience in the health product sector, focusing on innovation and compliance with industry standards [15]. - The company has established a robust core technology system for product formulation and quality control, continuously improving its capabilities [16].

（浙江省杭州市西湖区天目山路 198 号财通双冠大厦西楼） 二〇二三年九月 杭州民生健康药业股份有限公司 （浙江省杭州市临平区东湖街道新天路 101 号） 首次公开发行股票并在创业板上市 之 上市公告书 保荐人（主承销商） 杭州民生健康药业股份有限公司 上市公告书 特别提示 杭州民生健康药业股份有限公司（以下简称"民生健康"、"发行人"、"公司"、 "本公司"）股票将于 2023 年 9 月 5 日在深圳证券交易所创业板上市。该市场具 有较高的投资风险。创业板公司具有业绩不稳定、经营风险高、退市风险大等特 点，投资者面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本 公司所披露的风险因素，审慎做出投资决定。 本公司提醒投资者应充分了解股票市场风险及本公司披露的风险因素，在新 股上市初期切忌盲目跟风"炒新"，应当审慎决策、理性投资。 如无特别说明，本上市公告书中的简称或名词的释义与本公司首次公开发行 股票并在创业板上市招股说明书中的相同。 本上市公告书"报告期"指：2020 年度、2021 年度和 2022 年度。 本上市公告书数值通常保留至小数点后两位，若出现总数与各分项数值之和 尾数不符的情况，均 ...

本次股票发行后拟在创业板市场上市，该市场具有较高的投资风 险。创业板公司具有创新投入大、新旧产业融合成功与否存在不确定性、 尚处于成长期、经营风险高、业绩不稳定、退市风险高等特点，投资者 面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本公 司所披露的风险因素，审慎作出投资决定。 创业板 投资风 险提示 杭州民生健康药业股份有限公司 （浙江省杭州市临平区东湖街道新天路 101 号） 首次公开发行股票并在创业板上市 招股说明书 杭州民生健康药业股份有限公司 招股说明书 声 明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对发行 人注册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其 对发行人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保证。任 何与之相反的声明均属虚假不实陈述。 根据《证券法》规定，股票依法发行后，发行人经营与收益的变化，由发行 人自行负责；投资者自主判断发行人的投资价值，自主作出投资决策，自行承担 股票依法发行后因发行人经营与收益变化或者股票价格变动引致的投资风险。 1-1-1 杭州民生健康药业股份有限公司 招股说明书 保荐人（主承销商） （ ...

本次股票发行后拟在创业板市场上市，该市场具有较高的投资风 险。创业板公司具有创新投入大、新旧产业融合成功与否存在不确定性、 尚处于成长期、经营风险高、业绩不稳定、退市风险高等特点，投资者 面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本公 司所披露的风险因素，审慎作出投资决定。 创业板 投资风 险提示 杭州民生健康药业股份有限公司 （浙江省杭州市临平区东湖街道新天路 101 号） 首次公开发行股票并在创业板上市 招股意向书 保荐人（主承销商） 1-1-1 杭州民生健康药业股份有限公司 招股意向书 本次发行概况 | 发行股票类型 | 人民币普通股（A股） | | --- | --- | | 发行股数 | 本次拟公开发行新股8,913.86万股，占发行后总股本的比例不 低于25%，本次发行不存在股东公开发售的情形。 | | 每股面值 | 人民币1.00元 | | 每股发行价格 | 【】元 | | 预计发行日期 | 2023年8月22日 | | 拟上市证券交易所和板块 | 深圳证券交易所创业板 | | 发行后总股本 | 35,655.4330万股 | | 保荐人（主承销商） | 财通证券股份有限公司 | ...

本次股票发行后拟在创业板市场上市，该市场具有较高的投资风 险。创业板公司具有创新投入大、新旧产业融合成功与否存在不确定性、 尚处于成长期、经营风险高、业绩不稳定、退市风险高等特点，投资者 面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本公 司所披露的风险因素，审慎作出投资决定。 杭州民生健康药业股份有限公司 （浙江省杭州市临平区东湖街道新天路 101 号） 首次公开发行股票并在创业板上市 招股说明书 （注册稿） 本公司的发行申请尚需经深圳证券交易所和中国证监会履行相应程序。本招股说明书（注 册稿）不具有据以发行股票的法律效力，仅供预先披露之用。投资者应当以正式公告的招股 说明书全文作为投资决定的依据。 保荐人（主承销商） （浙江省杭州市西湖区天目山路 198 号财通双冠大厦西楼） 创业板 投资风 险提示 杭州民生健康药业股份有限公司 招股说明书（注册稿） 声 明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对发行 人注册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其 对发行人的盈利能力、投资价值或者对投资者的收益作出实质性判断或保证。任 何与之相反的声明均属虚假不 ...