7月11日，中共成都市委十四届七次全会召开，文商旅体深度融合成为了会场内外关注的高频热词，如何融合？作为市属国有文商旅体链主企业，成都文旅 集团党委书记、董事长张海彤表示，成都文旅集团将坚定不移地贯彻落实全会精神，做优主业、做强支撑、服务城市，在塑造"公园城市·幸福成都"文商旅 体品牌、构建多元融合产业体系等方面提高站位、当好主力、干出实效，为加快建设世界文化旅游名城和国际消费中心城市贡献力量。 全会指出，要擦亮城市文旅名片，大力打造世界知名文化旅游目的地，如何落实？张海彤谈到，将切实发挥国企带动作用，搭平台、聚资源，吸引更多优质 中小微民营企业、国内外头部企业投身文商旅体融合发展实践，扩大"朋友圈"，形成"共同体"。 ▲少城视井文创产业园 推动"文旅+赛演"融合，加速打造影游联动新场景 深化跨界融合，不断推出新产品、新场景、新业态、新体验，创新丰富高品质供给，兴一业，旺百业。 张海彤介绍，在推动"文旅+交通"融合方面，在"熊猫专列·成都号""夜游锦江MR游船"等项目取得较好社会反响的基础上，下一步持续拓展体验边界，不断 推出City Tour观光巴士及"熊猫飞的"低空航线等产品。 同时，推动"文旅+赛演"融 ...

Group 1 - The core viewpoint is that Sichuan's inbound tourism is experiencing rapid growth, with over 2 million inbound tourists expected in 2024, representing a year-on-year increase of 170% [1] - The Sichuan Tourism Investment Group plans to enhance inbound tourism by focusing on product supply, service quality, and external promotion [2] - High-quality products are essential for attracting inbound tourists, as demonstrated by the popularity of the "Panda Special Train" which has a ticket price exceeding 50,000 yuan, with nearly 60% of passengers being international tourists [2] Group 2 - To convert the increase in inbound tourist numbers into consumption growth, three strategies are proposed: increasing the number of tax refund stores, expanding product categories, and enhancing services for tourists [2] - Chengdu is implementing payment facilitation measures, including the installation of foreign card POS machines in over 7,000 stores [3] - Sichuan Tourism College plans to expand small language programs to address the demand for multilingual tour guides, enhancing communication for inbound tourists [3]

Core Viewpoint - Sichuan is advancing the deep integration of culture and tourism, significantly enhancing the influence of Bashu culture and the attractiveness of Sichuan tourism, as well as the competitiveness of the cultural tourism industry [1][2][4] Group 1: Cultural and Tourism Development - The cultural and tourism industries in Sichuan are closely intertwined, with a focus on enhancing cultural experiences and tourism services [2][4] - From 2022 to 2024, the number of domestic tourists in Sichuan is expected to increase from 636 million to 1.119 billion, with total domestic tourist spending rising from 705.994 billion yuan to 1.76 trillion yuan [2] - The "Three Su" cultural tourism route was launched to connect various historical sites related to the Su family, promoting cultural heritage protection and tourism integration [3] Group 2: Economic Impact - The cultural tourism sector is projected to contribute 60.5% to Sichuan's economic growth in 2024, making it a key driver of economic expansion [5] - The revenue from cultural and related industries in Sichuan is expected to reach 589.03 billion yuan in 2024, maintaining a leading position nationally [12] Group 3: Policy and Strategic Initiatives - Sichuan has been actively planning and implementing strategies for cultural and tourism integration, including hosting annual cultural and tourism development conferences [8][10] - The province aims to enhance its cultural tourism competitiveness by integrating resources and optimizing service offerings [10][11] Group 4: International Engagement - Sichuan is enhancing its international tourism appeal, with 2.293 million inbound tourists expected in 2024, supported by new policies and international airport connectivity [14] - The province is leveraging its rich cultural heritage to attract foreign visitors and promote cultural exchange [14][15]

央视网消息（记者 何川）5月7日上午10时50分，一列宝石蓝涂装的旅游专列从成都安靖站缓缓驶出。 车身上，金色线条勾勒的蜀山轮廓与"山河律动"设计交相辉映，60名文旅体验官登上"熊猫专列·成都 号"，开启了一场跨越地理与文化的体验旅程。 从2021年首趟列车开启文旅融合试验，到2024年'什邡号'实现产品分层，再到2025年'成都号'定位高端 市场，五年间，"熊猫专列"完成了升级到"文旅综合体"的质变。 专列从安靖站出发（何川 摄） 据介绍，作为"熊猫专列"第三代产品，该列车由中国铁路成都局集团与成都文旅集团联合打造，全列编 组18辆，定员108席，最大载客量132人。 午餐时分，体验官们在"金熊猫餐厅"品尝苗家酸汤鱼与蓉城樟茶鸭。 "熊猫管家"张富铭说："车内陈列蜀锦、竹编等7大类近60幅国家级非遗作品，餐车'金熊猫餐厅'提供川 粤融合菜系，列车本身就是一座'移动的非遗博物馆'。" 成都中国青年旅行社副总经理唐莉萍透露："这次试乘的列车首发线路是'全景南北疆极致之旅'，全程 16天15晚，客单价5.59万元，5月到9月的票已提前半年售罄，多数为日韩、欧洲入境的游客。" 据了解，"熊猫专列"还计划新增"列车+ ...