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视点丨全方位释放夜间消费活力
Jing Ji Ri Bao· 2025-09-08 00:34
Group 1 - The night economy is evolving towards industrialization, specialization, and quality enhancement, creating innovative consumption forms that integrate "products + scenes + culture" to boost consumption and enhance urban vitality [1] - In Changchun, the newly upgraded Xinmin Street has become a vibrant cultural hub with various activities, attracting significant foot traffic and positive feedback from visitors [2][3] - Jilin Province is actively promoting night economy initiatives through events like the "2025 Summer Consumption Season," which aims to stimulate market vitality and enhance consumer experiences [3] Group 2 - Guangdong's night economy is thriving with over 200 themed night activities, focusing on travel, entertainment, and shopping, running from July to September [4][5] - Guangzhou's night markets have become popular, with daily foot traffic exceeding 1 million in key commercial areas, and night consumption accounting for nearly 60% of total sales in major districts [5][6] - Policy innovations in Guangzhou, such as streamlined event approvals, are facilitating the growth of the night economy [6] Group 3 - Lanzhou is enhancing its night economy by integrating food, culture, and tourism, resulting in a 47% increase in hotel bookings during the summer [7] - Gansu's cities are developing unique night economy models, with significant increases in tourist numbers and spending, showcasing the potential of local cultural resources [8] - The success of night markets in counties like Huancheng is attributed to strategic partnerships with local attractions, enhancing the overall visitor experience [9]
聚人气、消费旺!“城市夜宴”“票根经济”“赛事经济”激活夏日经济澎湃活力
Yang Shi Wang· 2025-08-12 05:49
Group 1 - The summer season has seen a surge in night tourism activities across various regions in China, enhancing consumer engagement and experience [1][5] - In Beijing, over 1,000 night events have been organized in parks, including entertainment and cultural performances [5][3] - The immersive water night show "Huaoyin Chuan Shuo" in Hubei has attracted many visitors, showcasing local history and culture through light shows and performances [10][11] Group 2 - In Shanxi's Xinzhou Ancient City, the night economy is thriving, with an average of 31,700 visitors per day during the summer, marking a 44.75% increase compared to the same period in 2024 [16] - The city has seen night-time consumption account for 52.83% of total daily revenue, indicating a strong shift towards night-time economic activities [16] - In Langfang, a five-a-side football league has been integrated with commercial activities, enhancing visitor retention and driving economic growth [19][21] Group 3 - The 14th "Grassland Journey" Nadam Fair in Inner Mongolia has attracted numerous tourists, showcasing the region's cultural heritage [22][27] - The event features diverse artistic performances and competitions, including the Mongolian Horse Super League, drawing participants from various regions [27][29] - In the first half of 2025, Ulanqab City received over 13 million visitors, reflecting the successful development of local tourism brands [29]
各地推动暑期消费活力释放(链接)
Ren Min Ri Bao· 2025-08-04 21:54
Group 1 - The core idea of the articles highlights the significant growth of the night economy in various regions of China, driven by innovative activities and increased consumer interest in night-time experiences [1][2] - Kuaishou has launched a dedicated plan to create a "Night Economy" by utilizing 10 billion traffic resources to promote offline consumption through online live streaming events, resulting in a doubling of night-time visitor numbers at Tianyuangu Scenic Area [1] - Various provinces, including Jiangsu, Shaanxi, and Sichuan, are actively supporting the development of night-time economies by establishing vibrant consumer hubs and organizing numerous cultural and tourism activities [1][2] Group 2 - Data from Meituan indicates a significant increase in interest in night-time activities, with a 100% month-on-month growth in "night tour" related searches and a 98% increase in searches for "late-night meal group purchase packages" since July [2] - The demand for night-time experiences is being driven by trends such as "self-indulgent consumption" and "emotional consumption," particularly among younger consumers who are increasingly interested in night tours, night food, and night entertainment [2] - Experts suggest that local governments should continue to implement comprehensive strategies to promote the sustainable and differentiated development of the night economy [2]
夜晚亮起来、人气旺起来、消费火起来 夜间文旅“热”力十足激活经济新动能
Yang Shi Wang· 2025-07-27 04:15
央视网消息:据云梦县志记载,云梦县曾为楚国别都,战国时期楚国在此筑城,至今这里还保留着楚王城遗址。这个夏天,云梦一条以老建筑 异地搬迁复原重建为特色的文旅街区成了当地的新地标。夜幕降临,人们徜徉在不同建筑风格的园区,看演出、品美食,感受夏夜乐趣。 在湖北孝感市云梦县的祥云湾文旅街区,这里已经复原了227栋老建筑,形成了京派、徽派、藏派等几个园区。在以徽派建筑为主的祥云河区 域,游船是这里的一大特色,游客可以跟着花船畅游夜间星河。前面的花船上,歌手正在演唱古风歌曲。后面的船上是琵琶和古筝的合奏,曲 目是《高山流水》,讲述的就是大家熟悉的伯牙子期在楚地成为知音的故事。第三条船上是身着汉服的演员们,她们与游客热情互动。在船后 面的桥上,舞蹈演员也正在翩跹,演绎着楚风舞蹈。 灯河映长街 雾纱笼飞檐 这里的夜景被灯光装点得别有韵味,与古香古色的建筑相得益彰,引得不少游客拍照打卡。而且为了给游客带来更清凉的体验,这个夏天,街 区里将过滤后的深井水经过雾化喷淋的雾森系统也已投入使用。雾森系统吐纳的薄烟缠绕马头墙,青砖黛瓦在氤氲水汽中浮沉,灯笼暖光晕染 槅扇雕花,让建筑的韵味遇上科幻色彩。工作人员介绍,整个六七百米的街区总共 ...
暑期消费乘“热”而上 夏日经济活力澎湃
Xin Hua She· 2025-07-13 08:34
Group 1 - The summer season has led to a surge in consumer activity, with themed markets and night markets contributing to economic growth [2] - The popularity of summer tourism is increasing, particularly in regions like Northwest and Northeast China, with significant hotel booking growth [3] - Jilin City has seen over 150,000 visitors to its summer camping season, marking a 20% increase compared to the previous year [5] Group 2 - Jilin's natural resources provide a competitive advantage for summer tourism, with 80% forest coverage enhancing its appeal as a summer retreat [6] - Chongqing's Shizhu County has transformed its "Blade Sky Road" into a popular destination for cycling and photography, boosting local tourism [8] - The "Deer Camp" in Chongqing has experienced high visitor numbers, with peak days attracting around 2,000 visitors [12] Group 3 - Water-related activities are gaining popularity, with cities like Nanchang offering free access to natural swimming areas, stimulating local economies [18][20] - The opening of "water spaces" in Nanchang has enhanced consumer experiences and increased local business activity [21] - Nanchang's combination of historical sites, water activities, and night attractions has proven to be a successful model for boosting tourism [21] Group 4 - Kaifeng is launching new night tourism activities, including an immersive night show to enhance the summer tourism experience [24][25] - The city is also introducing cultural markets to promote traditional Chinese medicine, enriching the summer tourism offerings [26][30] - The summer economy is seen as a vital indicator of China's consumer resilience and potential, contributing to overall economic stability [31]