头图|视觉中国 2026年，中国车市迎来了尴尬时刻。 一面是比亚迪2026年1月销量下跌30%，理想下滑7.55%。卷到第一的吉利集团也仅仅微增1%，这个 成绩还是得益于吉利出海的强力拉动，换算到国内市场也难言"涨势喜人"。 相关报告显示，因补贴下滑加之宏观经济影响，消费者信心指数预计仍将低于枯荣线、消费复苏乏 力。2026年乘用车销量预计将达到2400万，增速近一步收窄至1%。新能源汽车或将迎来最后一年二 位数增长。 出品|虎嗅汽车组 作者|邢书博 简单讲， 2026年的中国车市新车不好卖了。 但另一面，则是中国二手车汽车销量呈现冰火两重天的另一面。与新车寒冬不同，二手车市场繁荣的 让人难以置信：中国汽车流通协会日前发布数据显示，2025年， 我国二手车市场交易规模以2010.8 万辆的成绩首次突破2000万辆大关，同比增长2.52% ，累计交易金额12897.9亿元。 其中新能源车 二手车增速或超50%。 消费在哪里，是因为需求在那里。 为什么越来越多的消费者会选择二手车？真实的消费诉求是什么？二手车对车企来说意味着什么？ "买台二手车回老家" 返乡潮通勤是节前二手车增长的真实需求。 在北京的打工人兰子， ...

Core Insights - The "Youliang 30 Used Car Wholesale Index" recorded a significant increase of 19.7% month-on-month in January 2026, reaching 85 points, driven by strong demand in the automotive consumption market before the Spring Festival, marking the largest monthly increase since its inception [1] - The index now includes a complete list of 30 benchmark models, enhancing its transparency and market reference value, providing a clearer and more credible quantitative framework for observing the dynamics of the Chinese used car market [1][2] Index Composition - The 30 benchmark models represent high liquidity and typical market indicators across various segments, covering brands from China, the US, Germany, and Japan, aimed at reflecting the overall trends in the Chinese used car market [2] - Notable models include Chinese brands like Great Wall Haval H6 and BYD Song, German brands like Volkswagen Golf and BMW 3 Series, Japanese brands like Honda CR-V and Toyota RAV4, and American brands like Tesla Model Y and Buick GL8 [2] Market Trends - The index data for January 2026 reveals a profound structural adjustment beneath the overall market prosperity, with mid-to-large vehicles experiencing a price increase of 27.1% year-on-year, significantly higher than the average market increase of 11.1% for compact cars [4] - Chinese brands led the market with a year-on-year price increase of 36.9%, reflecting advancements in technology, product strength, and market recognition, while German brands maintained a robust 34.6% increase [7] - In contrast, Korean and French brands faced declines of 9.0% and 13.8% respectively, indicating challenges in market share and brand influence [7] Vehicle Type Dynamics - The market has seen a notable shift in demand, with MPV prices soaring by 35.7%, becoming the fastest-growing category, while traditional SUV prices saw a modest increase of 3.2% and sedans increased by 18.6% [10] Circulation and Transactions - The liquidity of used car sources in China continues to rise, with total used car transactions in 2026 surpassing 20 million units, reaching 20.108 million, a year-on-year increase of 2.52%, and an increasing proportion of interprovincial transactions [13] - The "Youliang 30 Index" provides innovative analysis on interprovincial circulation, with Sichuan province entering the top 5 in interprovincial procurement in January 2026 [13] Index Value and Macro Significance - The "Youliang 30 Index" serves as a quantifiable and traceable "data dashboard" for industry governance and market fluctuation assessment, helping relevant departments gauge the true structure of the current consumption market and consumer confidence levels [22] - The index's monthly data series creates a dynamic price map, allowing for scientific measurement and analysis of the impact of policies like "trade-in" on the circulation segment [22] - The transparency and standardization of the "Youliang 30 Index" respond to national requirements for market data element commercialization and the establishment of a high-standard market system, facilitating the transition of the used car industry from a traditional "experience-driven" model to a "data-driven" modernized development phase [22]

Core Viewpoint - The recent meeting held by the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the State Administration for Market Regulation emphasizes the need for the entire electric vehicle industry to resist chaotic price competition and to promote a market order that values quality and fair competition [2][4]. Industry Transition - The meeting marks a fundamental shift in China's electric vehicle policy from pursuing scale expansion to focusing on quality improvement and from encouraging market penetration to guiding industrial upgrades [2][4]. - The electric vehicle industry has achieved a global leading scale advantage, but excessive price cuts and bundling sales by some companies are eroding the foundation for sustainable development [4][5]. Focus on Innovation and Quality - The three departments stressed that innovation should be the primary driving force and quality the lifeline of enterprises, shifting the competition focus from price wars to technology and quality battles [3][4]. - The policy aims to encourage companies to invest in cutting-edge technologies such as solid-state batteries and silicon carbide electric drives rather than relying on simple price reductions to gain market share [5][6]. Consumer Expectations and Regulatory Measures - The emphasis on "quality first" reflects the increasing consumer demand for the quality, safety, and reliability of electric vehicles as the market expands [6]. - Regulatory bodies may enhance quality standards and evaluation systems for electric vehicles, which will positively impact reducing vehicle failures and improving user experience [6]. Market Dynamics and Future Outlook - The policy shift directly addresses the current market issues, where many companies have resorted to significant price cuts, with some models seeing reductions of over 20% [5][7]. - The automotive industry is predicted to enter a mature phase characterized by high sales but low growth, with a forecast of 19 million electric vehicles sold in 2026, representing a 15.2% year-on-year increase [7][8]. Competitive Landscape - The call for "quality over price" and the resistance to chaotic price wars is seen as a necessary choice to address multiple challenges, including rational consumer behavior and international competition pressures [8]. - The intervention by regulators is intended to define a healthy competitive landscape, steering the industry from price wars to value wars, with the year 2026 expected to be a critical turning point for the industry [8].

Core Insights - The article provides an overview of new vehicle launches scheduled for November 2025, highlighting various manufacturers and their respective models, specifications, and market segments. Group 1: Manufacturer Launches - Changan Lincoln is set to launch the Navigator on November 21, 2025, positioned as a B SUV with a starting MSRP of 326,800 CNY [2][6]. - GAC Aion will introduce the Wu Bo SSR on November 22, 2025, classified as a COUPE with a starting MSRP of 1,486,000 CNY [2][14]. - Chery Automobile will release the Jetour Traveler on November 25, 2025, categorized as an A SUV with a starting MSRP of 191,900 CNY [2][22]. - Beijing Benz will launch the Mercedes EQE on November 26, 2025, in the C NB segment with an MSRP range of 478,000 to 627,000 CNY [2][30]. - FAW-Volkswagen will debut the Volkswagen Magotan on November 26, 2025, in the B NB segment with an MSRP range of 179,900 to 246,900 CNY [2][35]. - Leap Motor will introduce the Lafa5 on November 27, 2025, classified as an A HB with an MSRP range of 97,800 to 121,800 CNY [2][44]. - Geely Automobile will launch the Geely Haoyue L on November 27, 2025, positioned as a B SUV with an MSRP range of 99,900 to 129,900 CNY [2][52]. Group 2: Vehicle Specifications - The Changan Lincoln Navigator features a 2.0T engine, 8AT transmission, and dimensions of 4,908mm x 1,952mm x 1,717mm with a wheelbase of 2,900mm [6]. - The GAC Aion Wu Bo SSR is equipped with a pure electric engine, EVT transmission, and dimensions of 4,556mm x 1,988mm x 1,230mm with a wheelbase of 2,650mm, offering a range of 506 km [14]. - The Chery Jetour Traveler has a 2.0T engine, DCT7 transmission, and dimensions of 4,795mm x 2,006mm x 1,880mm with a wheelbase of 2,800mm [22]. - The Mercedes EQE features a pure electric engine, EVT transmission, and dimensions of 4,969mm x 1,906mm x 1,514mm with a wheelbase of 3,120mm, providing a range of 681 km [30]. - The Volkswagen Magotan offers a 1.5T engine and 2.0T engine options with DCT7 transmission, dimensions of 4,990mm x 1,854mm x 1,487mm, and a wheelbase of 2,871mm [35]. - The Leap Motor Lafa5 is powered by a pure electric engine with EVT transmission, dimensions of 4,430mm x 1,880mm x 1,520mm, and a wheelbase of 2,735mm, with ranges of 515 km and 605 km [44]. - The Geely Haoyue L features 1.5T and 2.0T engine options with DCT7 transmission, dimensions of 4,865mm x 1,910mm x 1,770mm, and a wheelbase of 2,825mm [52].

Core Points - FAW-Volkswagen has achieved a historic milestone by producing its 30 millionth vehicle, the Audi A5L, becoming the first passenger car manufacturer in China to reach this production scale [2][8] - The company has evolved from its first model, the Jetta A2, launched in 1991, to a diverse lineup of over 30 models across three brands: Volkswagen, Audi, and Jetta [4][10] - The company has contributed over 730 billion yuan in taxes and created 500,000 jobs, playing a significant role in regional economic development and industrial upgrading [11] Future Plans - FAW-Volkswagen plans to launch nearly 30 new models in the next five years, with over two-thirds being new energy vehicles, including 20 models across various powertrain types [13] - The company aims to maintain an annual R&D investment of nearly 10 billion yuan, focusing on smart driving and software innovations [15] - A strategy to expand internationally includes launching 20 international models and achieving an export target of over 100,000 units in the next five years [18]

Core Viewpoint - The article highlights the significant decline in the sales and production of traditional fuel vehicles, particularly compact cars and SUVs, as consumer preferences shift towards new energy vehicles. It emphasizes the current market dynamics and pricing strategies of various fuel vehicle models, indicating a competitive landscape where traditional automakers are adjusting to maintain market share [1][56]. Fuel Sedan Segment - Nissan Sylphy has seen a price drop with the classic model now priced at 59,900 (down 20,000) and the new model at 84,900 (down 45,000), achieving a July sales figure of 26,000 units, which is half of its peak sales [2]. - Volkswagen Lavida's new strategy has resulted in July sales of 23,000 units, also a significant decline from its peak, with the new model acting more as a substitute for older models [4]. - Despite the decline, a monthly sales figure of 20,000 is still notable, as many manufacturers struggle to achieve such numbers across their entire lineup [5]. Fuel SUV Segment (Compact) - The Geely Boyue series is noted for its dual model strategy, with competitive pricing and features, making it a strong contender in the compact SUV market [29]. - The Toyota RAV4 is approaching the end of its product cycle, with recent price adjustments making it a potential buy for those considering trade-ins [37]. - The Haval Big Dog is gaining traction as the H6 declines, showcasing strong build quality and value in the SUV segment [35]. Fuel Sedan Segment (B-Class) - The Toyota Camry continues to lead in B-class fuel vehicle sales, achieving 18,000 units in July despite recent price increases [15]. - The Volkswagen Passat and Magotan are also performing well, with sales figures around 17,000 units, indicating strong consumer loyalty to these models [20][18]. General Market Trends - The article suggests that both traditional fuel vehicles and new energy vehicles are experiencing competitive pricing, making them more affordable compared to previous years [56]. - It emphasizes the importance of supporting a diverse automotive market, where both fuel and electric vehicles can coexist, reflecting a broader consumer choice [56].

Core Insights - The sales rankings of popular car models across various regions in China for the first half of 2025 have been released, highlighting regional preferences and trends in consumer behavior [1] Group 1: Regional Sales Trends - In the Yangtze River Delta region, Tesla's Model Y leads the sales chart, followed by Xiaomi's SU7 and XPeng's MONA M03, indicating a strong preference for new energy vehicles in this area [3][4] - In Beijing, Tesla's Model Y also tops the sales with 10,649 units sold, while BYD's Qin PLUS and other models dominate the top six positions [6] - The Shandong province shows a strong demand for economical electric vehicles, with models like Wuling Hongguang MINIEV and Changan Lumin frequently appearing in the top five [8] Group 2: Model Performance - The top-selling models in the Yangtze River Delta include Tesla Model Y (10,649 units), BYD Qin PLUS (6,265 units), and Volkswagen Passat (4,955 units), showcasing a mix of new energy and traditional vehicles [4] - In Guangdong province, 11 out of the top 20 models are new energy vehicles, with GAC AION S leading the sales [10] - In the Northeast region, BYD's new energy models are prominent, with the Qin PLUS being the best-seller in Heilongjiang province [11] Group 3: Market Dynamics - The luxury segment remains strong in the Yangtze River Delta, with models like BMW 3 Series and Mercedes-Benz GLC maintaining their market presence [3] - In regions with less developed charging infrastructure, such as Tibet, traditional fuel SUVs dominate the market, indicating a challenge for new energy vehicle penetration [13] - The overall trend shows a growing acceptance of new energy vehicles across various provinces, with BYD's models frequently appearing in the top sales lists [8][12]

Group 1 - The 2024 China Insurance Automotive Safety Index (C-IASI) evaluation results were released, involving 9 models, including 6 electric vehicles [1] - Four models received excellent ratings in structural crashworthiness, all with zero defects: Volkswagen Magotan, Leado L60, Dongfeng Nissan Tanlu, and Firefly [1] - The Daming D9 model experienced airbag deployment during the front low-speed collision test [1] Group 2 - Eight models received excellent or higher ratings for occupant safety, with four achieving excellent+ ratings [2] - In the driver-side 25% offset collision test, seven models received excellent ratings, with three achieving zero defects: Mazda EZ-6, Volkswagen Passat Pro, and Dongfeng Nissan Tanlu [2] - In the passenger-side 25% offset collision test, eight models received excellent ratings, with six achieving zero defects: Tesla Model 3, Volkswagen Magotan, Mazda EZ-6, Volkswagen Passat Pro, Leado L60, and Dongfeng Nissan Tanlu [2]

Core Viewpoint - The China Insurance Automotive Safety Index (C-IASI) 2024 third evaluation results were released, highlighting the performance of various vehicle models, including electric vehicles [1] Group 1: Evaluation Results - A total of 9 vehicle models were tested, including 6 electric vehicles and 3 traditional models [1] - The tested models include: Maxus D90, Tesla Model 3, Volkswagen Magotan, Mazda EZ-6, Volkswagen Passat Pro, Leado L60, Dongfeng Nissan Tanlu, Firefly, and Dongfeng Nissan N7 [1] Group 2: Model Performance - The evaluation assessed various safety aspects such as crashworthiness, repair economy, and pedestrian safety [2] - Specific ratings for models include: - Maxus D90: 2 stars - Tesla Model 3: C rating - Volkswagen Magotan: 0 stars - Mazda EZ-6: 12 stars - Volkswagen Passat Pro: A rating - Leado L60: 6 stars - Dongfeng Nissan Tanlu: 0 stars - Firefly: 0 stars - Dongfeng Nissan N7: M rating [2]

Core Insights - The China Insurance Automotive Safety Index has released the third evaluation results for 2024 models, involving 9 vehicles, including 6 electric vehicles [1] Group 1: Evaluation Results - The evaluated models include the Maxus D90, Tesla Model 3, Volkswagen Magotan, Mazda EZ-6, Volkswagen Passat Pro, Leidao L60, Dongfeng Nissan Tanlu, Firefly, and Dongfeng Nissan N7 [1] - Among the evaluated vehicles, NIO's Leidao L60 and Firefly achieved the highest G+ rating in all three assessment categories: occupant safety, pedestrian safety, and auxiliary safety [2][3] Group 2: Safety Ratings - A vehicle must achieve G ratings in all six detailed test items to qualify for the G+ rating, which is considered the highest rating [3] - The overall trend shows that domestic automakers are increasingly investing in safety features, as nearly all models received G ratings in the core categories of occupant safety, pedestrian safety, and auxiliary safety, with only the Maxus D90 receiving an M (moderate) rating in occupant safety [3]