近日，据第三方权威平台统计，11月份极氪9X销量8000多辆，位列50万级以上大型SUV市场销量第 一，第二、三名分别是问界M9、奔驰EQE。 尽管极氪9X作为中国新一代豪华旗舰，搭载包括劳斯莱斯库里南同款48V主动稳定杆在内的多项代际领 先的科技配置，部分零部件供应链面临挑战，但市场反响依然热烈，交付均价高达53.8万元。在终端口 碑方面，极氪9X已登顶汽车之家大型SUV口碑评分榜，同时获评懂车帝40-60万价位新能源SUV懂车分 榜首，显示出产品力与用户认可度的双重优势。 公开信息显示，在同级市场中，宝马X5和奥迪Q7的成交均价在50-60万元区间。作为国产豪华旗舰，极 氪9X已经成功切入50万元级市场，进入BBA价格腹地，直面高端竞争。超过53万的成交均价与销量表 现进一步印证了中国品牌在高端新能源领域的突破能力。 ...

Core Insights - The article provides an overview of new vehicle launches scheduled for November 2025, highlighting various manufacturers and their respective models, specifications, and market segments. Group 1: Manufacturer Launches - Changan Lincoln is set to launch the Navigator on November 21, 2025, positioned as a B SUV with a starting MSRP of 326,800 CNY [2][6]. - GAC Aion will introduce the Wu Bo SSR on November 22, 2025, classified as a COUPE with a starting MSRP of 1,486,000 CNY [2][14]. - Chery Automobile will release the Jetour Traveler on November 25, 2025, categorized as an A SUV with a starting MSRP of 191,900 CNY [2][22]. - Beijing Benz will launch the Mercedes EQE on November 26, 2025, in the C NB segment with an MSRP range of 478,000 to 627,000 CNY [2][30]. - FAW-Volkswagen will debut the Volkswagen Magotan on November 26, 2025, in the B NB segment with an MSRP range of 179,900 to 246,900 CNY [2][35]. - Leap Motor will introduce the Lafa5 on November 27, 2025, classified as an A HB with an MSRP range of 97,800 to 121,800 CNY [2][44]. - Geely Automobile will launch the Geely Haoyue L on November 27, 2025, positioned as a B SUV with an MSRP range of 99,900 to 129,900 CNY [2][52]. Group 2: Vehicle Specifications - The Changan Lincoln Navigator features a 2.0T engine, 8AT transmission, and dimensions of 4,908mm x 1,952mm x 1,717mm with a wheelbase of 2,900mm [6]. - The GAC Aion Wu Bo SSR is equipped with a pure electric engine, EVT transmission, and dimensions of 4,556mm x 1,988mm x 1,230mm with a wheelbase of 2,650mm, offering a range of 506 km [14]. - The Chery Jetour Traveler has a 2.0T engine, DCT7 transmission, and dimensions of 4,795mm x 2,006mm x 1,880mm with a wheelbase of 2,800mm [22]. - The Mercedes EQE features a pure electric engine, EVT transmission, and dimensions of 4,969mm x 1,906mm x 1,514mm with a wheelbase of 3,120mm, providing a range of 681 km [30]. - The Volkswagen Magotan offers a 1.5T engine and 2.0T engine options with DCT7 transmission, dimensions of 4,990mm x 1,854mm x 1,487mm, and a wheelbase of 2,871mm [35]. - The Leap Motor Lafa5 is powered by a pure electric engine with EVT transmission, dimensions of 4,430mm x 1,880mm x 1,520mm, and a wheelbase of 2,735mm, with ranges of 515 km and 605 km [44]. - The Geely Haoyue L features 1.5T and 2.0T engine options with DCT7 transmission, dimensions of 4,865mm x 1,910mm x 1,770mm, and a wheelbase of 2,825mm [52].

Core Insights - BBA (BMW, Benz, Audi) is facing significant challenges in the electric vehicle (EV) market, with drastic declines in sales and profits, particularly in China [1][2][4] - The perception of BBA brands as outdated and less appealing compared to new entrants like Tesla and NIO is contributing to their struggles [2][4] - Price reductions have not effectively boosted sales and have instead harmed brand value, leading consumers to consider domestic alternatives [2][4] Sales Performance - BMW's net profit plummeted by 83.8%, Mercedes-Benz by 55.8%, and Audi by 37.5% [1] - In China, BMW's sales dropped by 15.5%, Mercedes-Benz by 14%, and Audi by 10.2% [1] - Electric vehicle sales for Mercedes-Benz fell by 31%, and Audi by 23.5%, while BMW saw an 18.5% increase in electric sales, though this was not enough to offset overall declines [1] Brand Perception - Consumers still view BBA as leaders in traditional fuel vehicles, while their electric offerings are seen as makeshift [2] - New energy brands are perceived as more innovative and appealing, leading to a shift in consumer loyalty [2][4] Product Issues - BBA's electric vehicles are primarily based on modified internal combustion platforms, leading to inherent design flaws [4] - Features that are standard in domestic competitors, such as air suspension and advanced driver assistance systems, are often optional in BBA vehicles, making them less competitive [4] - Technical issues, such as poor wiring and frequent motor failures, have raised doubts about BBA's engineering quality [4] Strategic Responses - BBA is attempting to adapt by accelerating localization and collaborating with tech companies for smart driving solutions [6] - Mercedes-Benz has revised its electrification goals, aiming for a maximum of 50% of its models to be new energy vehicles [6] - Audi is partnering with Huawei to enhance its intelligent driving systems [6] Market Outlook - The penetration rate of new energy vehicles in China is expected to exceed 50% by 2025, intensifying competition [6] - New energy brands are focusing on user experience and technology, while BBA must innovate to avoid marginalization [6][7]

Core Viewpoint - The European automotive industry is facing a severe crisis due to the EU's strict environmental policies, particularly the 2035 ban on internal combustion engine vehicles, which could lead to significant financial losses for major car manufacturers [2][56]. Group 1: Financial Performance of European Automakers - Major European automakers reported significant profit declines in the first half of 2023, with Mercedes-Benz's net profit down 56%, BMW's down 29%, and Volkswagen's operating profit down 32.8% [4]. - Stellantis faced a staggering net loss of €2.256 billion in the first half of 2023, a stark contrast to its previous profitability [4][5]. - The overall financial struggles are attributed to the lower profitability of electric vehicles compared to traditional fuel vehicles [5]. Group 2: Market Dynamics and Competition - European automakers have been adversely affected by the rising market share of Chinese brands, which have captured over 64% of the Chinese market, leading to a decline in European brands' market presence [9][11]. - The average selling price of fuel vehicles in Europe has decreased, further squeezing profit margins for luxury brands [12]. - The shift to electric vehicles has not compensated for the losses from fuel vehicles, as European manufacturers struggle with the lack of smart technology and competitive pricing [15][19]. Group 3: Challenges from Policy and External Factors - The EU's 2035 ban on fuel vehicles is seen as a potential death knell for the industry, with calls for a reconsideration of this policy to allow for continued sales of fuel vehicles to maintain profitability [56][60]. - The introduction of tariffs by the U.S. has compounded the financial pressures on European automakers, with companies like Porsche and Jaguar Land Rover reporting significant losses due to these tariffs [44][51]. - The EU's environmental regulations, while aimed at reducing carbon emissions, have created a challenging environment for automakers who are already facing financial difficulties [64].

Core Viewpoint - The financial performance of traditional fuel vehicle manufacturers is deteriorating significantly, with profit declines outpacing revenue and sales drops, highlighting the challenges of transitioning to electric vehicles [5][9][15]. Group 1: Financial Performance of Traditional Automakers - Volkswagen's operating profit fell by 32.79% in the first half of the year, despite a slight revenue decline of less than 1% and a 1% increase in delivery volume [9]. - Mercedes-Benz experienced a staggering 69% drop in net profit in Q2, with overall revenue down 8.59% and a more than 70% decline in operating profit from its automotive business [15]. - BMW reported a 26.83% decrease in operating profit, with revenue down 7.98% and a gross margin in its automotive business dropping below 15% [12]. Group 2: Market Trends and Challenges - The shift towards electric vehicles is uneven, with traditional automakers struggling to sell electric models while hybrid vehicles are performing better in certain markets [18][20]. - In the second quarter, Mercedes-Benz's overall passenger car deliveries fell by 9%, with electric models down 24%, while plug-in hybrid models saw a 34% increase [18]. - The Chinese market is leading in electric vehicle penetration, with a forecasted 44.3% market share by mid-2025, while the European market lags behind at around 20% [22][27]. Group 3: Strategic Adjustments - Major automakers are adjusting their electric vehicle strategies, with Volkswagen increasing its target for electric vehicles in China to 80% by 2030, while others like Ford and Stellantis are shifting towards hybrid models [28]. - The financial strain from electric vehicle investments is evident, with Volkswagen's software and battery divisions reporting significant losses, indicating a broader issue among traditional automakers [30][32]. - The need to balance investments in traditional fuel vehicles while transitioning to electric and hybrid models is creating a complex operational environment for these companies [27][36].

Core Viewpoint - Mercedes-Benz Group reported a significant decline in revenue and net profit for Q2 2025, indicating challenges in the automotive market, particularly in the transition to electric vehicles [1][5]. Financial Performance - Q2 2025 revenue was €33.153 billion, down 9.8% from €36.743 billion in the same period last year [1][5]. - Net profit for Q2 2025 was €0.957 billion, a drastic decrease of 68.7% compared to €3.062 billion in Q2 2024 [1][5]. - For the first half of 2025, total revenue was €66.377 billion, down 8.6%, and net profit fell by 55.8% to €2.688 billion [5]. Sales Performance - Total vehicle sales in Q2 2025 were 547,100 units, a 9% decrease year-over-year [6]. - In China, sales dropped 19% to 140,400 units in Q2 2025 [6][11]. - The sales of battery electric vehicles (BEVs) were particularly weak, with a decline of 18% to 41,900 units in Q2 2025 [6][8]. Market Challenges - The decline in sales is attributed to a shrinking market for fuel vehicles, weak pricing, negative currency impacts, and reduced contributions from joint ventures [5]. - The company is facing increased competition from domestic electric vehicle brands in China, which are gaining market share [11][12]. Dealer Network Adjustments - Mercedes-Benz has been closing several authorized dealerships in response to declining sales, with reports of over 100 dealers potentially being cut [9][10]. - The company aims to optimize its dealer network in China to improve profitability amid challenging market conditions [10][11].

Core Insights - Mercedes-Benz is facing significant challenges in the Chinese market, with a total of 16,100 vehicles recalled due to safety and emission risks, following a previous recall of 33,400 vehicles in May [1][3] - The company's sales in China have declined, with 683,600 units sold in 2024, a decrease of 7.3% year-on-year, and 152,800 units in the first quarter of 2025, down 10% year-on-year [1][3] - To combat declining sales, Mercedes-Benz has been reducing prices across its key models, with discounts reaching up to 120,000 yuan for certain models [2][3] Sales Performance - The C-Class, GLC, and E-Class are the main sales pillars for Mercedes-Benz in China, with significant price reductions implemented to stimulate demand [2][3] - The sales decline is also reflected in the financial performance of Beijing Benz, which reported a revenue of 21.747 billion euros in 2024, down 3.36% year-on-year, and a net profit of 2.443 billion euros, down 18.5% year-on-year [3] Market Competition - The rise of domestic brands has intensified competition, with domestic brands capturing 64% of the retail market share in the first five months of 2024, an increase of 7.9 percentage points year-on-year [3][4] - The penetration rate of new energy vehicles (NEVs) among domestic brands reached 74.6%, while Mercedes-Benz's NEV penetration remains low at 6.4% for mainstream joint venture brands [4] Electric Vehicle Strategy - Mercedes-Benz's electric vehicle sales are lagging, with only 185,000 units sold globally in 2024, a decrease of 23% year-on-year, and 45,500 units in the first quarter of 2025, down 10% year-on-year [4][5] - The company plans to launch a significant number of new products from 2025 to 2027, including 36 new models, with a focus on both internal combustion and electric vehicles [8][9] Investment and Development - Mercedes-Benz has committed to increasing its investment in China, with plans to introduce multiple dedicated products covering all market segments and drive types from 2025 to 2027 [9] - Since 2019, the company has invested 10.5 billion yuan in R&D in China, focusing on electrification and intelligence, establishing the largest R&D network outside Germany [9] Competitive Landscape - Compared to other multinational automakers, Mercedes-Benz's localization of electric vehicles appears slower, with competitors like BMW and Audi making larger investments in local partnerships and production [11][13]

Core Viewpoint - The article discusses the ongoing controversy surrounding Deep Blue Automotive's advertising practices on in-car screens, highlighting the company's response to allegations of intrusive advertising and privacy policy changes [1][2]. Group 1: Advertising Practices - Deep Blue Automotive faced backlash from car owners for pushing advertisements on the vehicle's display without consent, which some owners claimed affected their driving experience [2]. - The CEO of Deep Blue Automotive apologized for the incident, stating that the intention was to inform customers about a promotional offer, but acknowledged the mistake and committed to improving communication methods [2][3]. - The trend of using in-car displays for advertising has become common among automakers as competition intensifies, with several brands employing similar strategies to promote new models and offers [3]. Group 2: Regulatory and Privacy Concerns - The rise in complaints about in-car advertising has led to increased scrutiny from regulatory bodies, with new regulations requiring clear disclosure of advertising practices and user consent [4]. - Concerns about personal data privacy have escalated, with consumers worried about potential data collection by automakers for targeted advertising, including sensitive information such as location and in-car activities [4][5]. - A significant number of data breach incidents related to automotive companies have been reported, prompting the industry to implement measures for better privacy protection [5][6].

Core Viewpoint - The article discusses the evolution and challenges of hidden door handles in the automotive industry, highlighting their aesthetic appeal and the associated safety concerns that have led to regulatory scrutiny [3][4][5]. Group 1: Product Innovation and Market Trends - Hidden door handles were initially designed for aesthetics and aerodynamics, becoming more common in mainstream vehicles due to technological advancements and cost reductions [4][5]. - Tesla played a significant role in popularizing hidden door handles with the Model S, which integrated this design to enhance the vehicle's technological appeal and performance [5][6]. - The adoption of hidden door handles has increased, with approximately 60% of the top 100 new energy vehicles in China featuring this design [15]. Group 2: Safety and Regulatory Concerns - Recent issues with hidden door handles include problems such as hand pinching, freezing in winter, and sensor failures, prompting regulatory bodies to intervene [5][6]. - The Ministry of Industry and Information Technology in China proposed new safety standards for automotive door handles, addressing concerns about strength, control logic risks, and emergency escape scenarios [6][15]. - The complexity of hidden door handles increases the potential for failure, especially in emergency situations where traditional mechanical systems may be more reliable [13][15]. Group 3: Cost and Engineering Challenges - The implementation of hidden door handles significantly increases vehicle weight and costs, with estimates suggesting a 7-8 kg increase and BOM costs that can be 4-7 times higher than traditional systems [14][15]. - Some manufacturers are adopting hybrid designs, such as semi-hidden handles, to balance aesthetics and functionality while mitigating risks associated with fully electronic systems [14][15]. - The lack of unified industry standards for hidden door handles raises concerns about safety and reliability, as different manufacturers may have varying levels of quality and emergency features [16][17]. Group 4: Future Developments and Innovations - Suppliers are developing safer hidden door handle solutions, including mechanical systems that do not rely on electrical power, ensuring functionality in emergencies [20][21]. - The automotive industry is urged to prioritize safety and quality over cost-cutting measures, as the current trend of focusing on price may lead to increased risks in product reliability [27].

Core Viewpoint - The article discusses the evolution and challenges of hidden door handles in the automotive industry, highlighting their aesthetic appeal versus practical safety concerns and regulatory scrutiny [2][3][11]. Summary by Sections Evolution of Hidden Door Handles - Initially designed for aesthetics and aerodynamics, hidden door handles became more common in mainstream vehicles due to technological advancements and cost reductions [2]. - Tesla's Model S was the first electric vehicle to feature hidden door handles, which contributed to its success and established a design trend in the EV market [2]. Technical Challenges and Regulatory Response - Hidden door handles have faced issues such as hand pinching, freezing in winter, and sensor failures, leading to safety concerns [3]. - The Ministry of Industry and Information Technology in China proposed new safety standards for automotive door handles, addressing risks related to strength, control logic, and emergency escape [3][11]. Performance vs. Complexity - The aerodynamic benefits of hidden door handles are minimal, with improvements in drag coefficient only between 0.001 to 0.002 Cd, translating to a mere 1 to 3 kilometers of range increase [4]. - The complexity and cost of hidden door handles are significantly higher than traditional designs, raising questions about their overall value [4][12]. Design Variants and Safety Considerations - Hidden door handles can be categorized into fully hidden and semi-hidden types, with varying mechanisms for operation [5][7]. - The reliance on electronic systems increases potential failure points, especially in emergency situations where mechanical backup is crucial [7][11]. Market Adoption and Consumer Perception - Approximately 60% of the top 100 electric vehicle models in China feature hidden door handles, indicating a growing trend despite safety concerns [11]. - Some manufacturers adopt a hybrid approach, combining hidden designs with traditional mechanical features to balance aesthetics and safety [10][12]. Future Developments and Innovations - Suppliers are exploring safer hidden door handle solutions, such as mechanical self-triggering mechanisms that do not rely on electrical power [17][18]. - The automotive industry is urged to prioritize safety and functionality over cost-cutting measures, reflecting a need for a shift in design philosophy [24].