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赞助商魔咒?苏超落幕!阿里军团和京东双双押空?
新浪财经· 2025-11-02 08:00
Core Viewpoint - The inaugural Suzhou Super League (苏超) concluded with Taizhou team winning the championship, highlighting the impact of sponsorships from major companies like Alibaba and JD.com, despite their sponsored teams not performing well in the tournament [2][5]. Sponsorship Analysis - The Suzhou Super League had a total of 42 sponsors, with the top eight teams attracting significant sponsorships, particularly Nanjing team with 33 sponsors [2][5]. - Taizhou team, which won the championship, had only 2 sponsors (Deep Blue Auto and Buick), contrasting with other teams that had many more sponsors [7][8]. - Teams sponsored by Alibaba's various platforms (e.g., Huabei, Alipay) did not perform as expected, with Wuxi team finishing 4th and Xuzhou team 5th [6][8]. Economic Impact - The league generated approximately 38 billion yuan in revenue from tourism, transportation, dining, accommodation, and sports, showing a year-on-year growth of over 40% [8]. - The event attracted significant social media attention, with 171 trending topics related to the league on Weibo, accumulating a total reading volume of 2.934 billion [8]. Attendance and Engagement - The league recorded a total attendance of 2,433,339 across 85 matches, with an average of 28,628 attendees per match, and a record attendance of 62,329 during the finals [9]. - The high attendance figures surpassed those of professional leagues, indicating strong public interest and engagement in the event [9]. Future Considerations - To maintain the league's reputation and enthusiasm among teams, organizers and sponsors need to invest more time and resources into evaluating teams and expanding commercial mechanisms [9].
赞助商魔咒? 苏超落幕!阿里军团和京东双双押空?
Xin Lang Cai Jing· 2025-11-02 07:56
Core Insights - The Suzhou Super League (苏超) concluded with Taizhou team winning the championship, defeating Nantong team 4-3 [2] - Major sponsors like Alibaba and JD.com did not achieve the expected success, as their sponsored teams did not reach the finals [2][4] - The league attracted significant sponsorship interest, with 42 sponsors involved, and the top teams had a high number of sponsors [2][5] Sponsorship Analysis - Taizhou team had only 2 sponsors, while the top three teams had significantly more: Nanjing team with 33, Nantong team with 19, and Wuxi team with 17 [3][6] - The performance of teams did not correlate with the number of sponsors, as Taizhou, with fewer sponsors, won the championship [6][7] - The league's economic impact was notable, generating nearly 38 billion yuan in revenue from tourism, dining, and other sectors [7][8] Audience Engagement - The league set a record for attendance in amateur football in China, with a total of 2,433,339 spectators across 85 matches, averaging 28,628 per match [8] - The final match attracted 62,329 spectators, surpassing the highest attendance for a professional league match this season [8] Market Impact - The league's success in attracting sponsors and audience engagement indicates a growing interest in local sports events, particularly in economically developed regions [7][8] - The social media presence of the league was significant, with 171 trending topics related to the league and a total reading volume of 2.934 billion [7]
武汉阿里中心正式开园,携旗下业务亮相,首月最低500元租一个工位
Sou Hu Cai Jing· 2025-10-23 02:01
Core Insights - Alibaba's Central China Headquarters in Wuhan officially opened on October 22, focusing on "new consumption" and "new technology" with an emphasis on cross-border e-commerce, digital economy, and artificial intelligence [1][3] - The Wuhan Alibaba Center consists of a commercial complex and two office buildings, covering a total area of 450,000 square meters, and aims to attract entrepreneurs and companies from various fields [3] - The center has already welcomed 40 ecosystem enterprises and offers shared office spaces for individual entrepreneurs and growing companies, with an introductory rental rate of 500 yuan for the first month [3][4] Group 1 - The project is strategically located in Wuhan's core business district, positioning Alibaba as a key player in Central China [1][3] - The opening ceremony highlighted the establishment of Alibaba (Hubei) Co., Ltd. in 2019, which has since registered several subsidiaries in Hubei [3] - The T2 office building is expected to be completed by the end of 2024, with the commercial component "Qin Cheng Wan Xiang Hui" already operational, focusing on fashion dining and sports leisure [3] Group 2 - The Wuhan Alibaba Center is designed to be an open platform, continuously attracting high-end talent and excellent enterprises [3] - The center will host various events such as roadshows and salons to foster interaction and connections among entrepreneurs [4] - The opening also included the unveiling of the Hubei Cross-Border E-Commerce Industrial Park and other initiatives aimed at promoting investment in the region [4]