Investment Rating - The investment rating for Hisense Home Appliances is "Buy" (maintained) [9] Core Views - The company's Q2 revenue and profit have slowed down mainly due to pressure in the air conditioning business, while the profitability of the washing and refrigeration segment has improved significantly due to cost reduction and efficiency enhancements [11] - The company is expected to see a low single-digit decline in air conditioning sales in Q2, while the washing and refrigeration segment is projected to grow at a low single-digit rate [6][11] - The company has announced changes in its board of directors, which may lead to potential overseas growth opportunities [8] Financial Performance - Q2 revenue was 24.502 billion yuan, a year-on-year decrease of 2.6%, with a net profit attributable to shareholders of 949 million yuan, down 8.3% year-on-year [9] - For the first half of the year, revenue reached 49.34 billion yuan, an increase of 1.4% year-on-year, and net profit attributable to shareholders was 2.077 billion yuan, up 3.0% year-on-year [9] - The gross profit margin for Q2 was 21.55%, an increase of 1.1 percentage points year-on-year [10] Revenue Analysis - Domestic sales are expected to remain flat, while external sales are projected to grow by approximately 5% in Q2 [9] - The revenue growth ranking by product is expected to be washing and refrigeration > home air conditioning > central air conditioning [9] Profitability Analysis - The gross margin for the washing and refrigeration segment improved due to increased capacity utilization and structural improvements [10] - The net profit margin for Q2 was 3.9%, a decrease of 0.2 percentage points year-on-year, primarily impacted by the air conditioning business [10] Earnings Forecast - The company has adjusted its earnings forecast for 2025-2027, expecting revenues of 98.449 billion yuan, 104.069 billion yuan, and 109.518 billion yuan, with year-on-year growth rates of 6.1%, 5.7%, and 5.2% respectively [11] - The forecasted net profit attributable to shareholders for 2025-2027 is 3.561 billion yuan, 3.778 billion yuan, and 4.003 billion yuan, with year-on-year growth rates of 6.4%, 6.1%, and 5.9% respectively [11]

Investment Rating - Investment rating: Buy (maintained) [3] Core Views - The company's Q1 revenue met expectations, while profits exceeded market expectations. The air conditioning segment is expected to show low single-digit growth year-on-year, with domestic sales slightly increasing and foreign sales significantly growing. The home appliance segment is projected to grow by approximately 15% year-on-year, with foreign sales increasing by over 30% [6][8] - The company's Q1 revenue was 24.838 billion yuan (up 5.76% year-on-year), and the net profit attributable to the parent company was 1.127 billion yuan (up 14.89% year-on-year) [8] Revenue Analysis - The company expects Q1 domestic sales to remain stable, while foreign sales are projected to grow by over 20%. The revenue growth ranking by product is expected to be home appliances > washing machines > air conditioning [8] - The air conditioning segment is expected to see a slight recovery in domestic sales, while the home appliance segment is expected to continue its double-digit growth [6][8] Profit Analysis - The gross profit margin for Q1 is expected to be 21.41% (up 0.3 percentage points year-on-year), with improvements in both domestic and foreign sales gross margins. The net profit margin for Q1 is projected to be 4.5% (up 0.4 percentage points year-on-year) [7][8] Profit Forecast - Based on the latest performance, the company adjusted its profit forecast for 2025-2027, expecting revenues of 101.916 billion yuan, 109.554 billion yuan, and 116.658 billion yuan, with year-on-year growth rates of 9.9%, 7.5%, and 6.5% respectively. The net profit attributable to the parent company is expected to be 3.892 billion yuan, 4.436 billion yuan, and 4.890 billion yuan, with year-on-year growth rates of 16.2%, 14.0%, and 10.2% respectively [9][11]

Core Viewpoint - Hisense Home Appliances reported a strong performance in Q1 2025, driven by governance dividends and product structure improvements, indicating a positive outlook for the future [1] Financial Performance - In Q1 2025, the company achieved operating revenue of 24.838 billion (up 5.76%) and a net profit attributable to shareholders of 1.127 billion (up 14.89%), with a non-recurring net profit of 1.008 billion (up 20.27%) [2] - The revenue growth was supported by a robust performance in overseas markets, despite a slight decline in domestic sales due to seasonal factors [2] Business Segments - The central air conditioning segment is expected to show slight growth, reversing previous declines, while the home appliance segment achieved double-digit growth, particularly in exports [2] - The washing machine segment is projected to see high single-digit growth domestically, with strong export performance, while the three-electric segment is expected to continue its decline [2] Profitability Improvement - The gross margin for Q1 was 21.41%, a slight decrease of 0.22 percentage points year-on-year, attributed to structural changes [3] - The sales expense ratio decreased to 9.55% (down 0.45 percentage points), benefiting from enhanced digital marketing and optimized logistics [3] - The net profit margin improved to 4.54%, an increase of 0.36 percentage points year-on-year [4] Market Outlook - The central air conditioning business is expected to stabilize and improve in 2025, aided by a shift in the real estate market towards higher quality [5] - The company is expanding its product categories and enhancing brand marketing efforts, particularly for the Hitachi brand, to capture market share [5] - Continued growth in overseas markets is anticipated, particularly in Europe, driven by improved brand value and refined operations in key regions [5] Investment Recommendations - The comprehensive product matrix and clear growth trajectories position the company favorably for valuation recovery and sustained performance growth [6] - Projected revenues for 2025-2027 are 100.1 billion, 108.2 billion, and 116.5 billion, with corresponding net profits of 3.882 billion, 4.472 billion, and 5.137 billion [6]