36氪独家获悉，6月27日，理想汽车发布内部公告，宣布新的人事任命，理想汽车总裁马东辉即日起全 面负责研发、供应制造、销售业务，向CEO李想汇报。本次调整的核心关键在于销售，将销售部门划归 到研发、供应群组，马东辉统管产供销工作，支撑"战略到经营"闭环。此次调整后，马东辉将从组织架 构上，更加深度参与整车的产、供、销环节。 理想汽车发布全新人事任命，整合成立智能汽车群组 大公司： 理想大调销售体系：总裁马东辉全面负责研发、供应链与销售 理想汽车发布全新组织架构调整和人事任命：原"研发与供应群组"和"销售与服务群组"整合并入新成立 的"智能汽车群组"，对理想汽车智能汽车业务的战略到经营闭环负责；总裁马东辉将担任智能汽车群组 的负责人，向董事长兼CEO李想汇报。李想仍将负责汽车业务相关的产品线、产品部、品牌、战略等团 队，并将更多精力投入AI领域。（新浪科技） 丰田5月全球销量创历史新高，但产量五个月来首度下滑 日本丰田汽车公司周五表示，尽管面临特朗普政府关税压力，该公司5月全球销量仍连续第五个月增 长，并创下当月份历史新高，主要得益于美国等市场的强劲需求。数据显示，受北美及日本市场强劲需 求的推动，丰田5月全球 ...

6月19日凌晨，小米正式晒出"618"成绩单： 全渠道累计支付金额突破355亿元，刷新历年大促纪录 。在 业内人士看来，这一成绩不仅预示了小米在消费电子领域的强劲竞争力，更标志着其"人车家全生态"战 略在市场端的全面落地。 小米创始人、董事长兼CEO雷军6月19日清晨通过其微博转发了这份"亮眼"成绩单，并表达了对米粉的 感谢。 除了"618"战绩，小米新品剧透直播也引发不少关注。在6月18日晚的小米"人车家全生态"新品直播中， 小米集团总裁卢伟冰披露7款新品信息，覆盖手机、平板、家电等多个品类。卢伟冰表示，小米也在进 行汽车芯片的研发，未来会有更多芯片不断推出。 备受关注的是小米YU7，这是小米旗下的首款纯电SUV车型。6月18日，雷军在其微博发文表示，小米 YU7将于本月底发布，样车已陆续到店。 公开信息显示，小米YU7的车长接近5米，动力系统最高采用双电机设计，零百加速3秒级，搭载激光雷 达，支持高阶智能辅助驾驶，最高配备超100度的宁德时代动力电池。 记者注意到，卢伟冰在直播中并未提及小米YU7的价格。"这次价格不会便宜，我们要卷产品、卷技 术、卷用户价值。"卢伟冰表示，小米YU7和大家想的不一样，全系 ...

Group 1 - Xiaomi aims to become a top player in the air conditioning market in mainland China by 2030, with a sales target of being third in the market this year [1] - The air conditioning market is currently experiencing a price war, intensified by Xiaomi's aggressive pricing strategy [6][8] - Xiaomi's air conditioning business has shown rapid growth, with Q1 revenue from IoT and lifestyle products reaching 32.3 billion yuan, a year-on-year increase of 58.7% [2] Group 2 - Xiaomi's air conditioning shipment exceeded 1.1 million units in Q1, representing a growth rate of over 65%, but this is still small compared to the overall market [2] - The company plans to increase its offline presence by adding 5,000 more Xiaomi stores this year, enhancing both quantity and quality of retail locations [3] - The air conditioning market is entering a phase of stock competition, with Xiaomi's growth coming at the expense of other manufacturers [4] Group 3 - Major competitors like Gree and Midea are responding to Xiaomi's market entry by adopting similar low-price strategies [7] - The online air conditioning market shares for April showed Midea at approximately 25.5%, Gree at 24%, and Xiaomi at 14.5%, while in the offline market, Gree and Midea significantly outperformed Xiaomi [5] - The price war is expected to escalate during the upcoming 618 shopping festival, with Xiaomi's air conditioning products priced lower than those of its competitors [6][8]

Core Insights - Xiaomi Group reported a record revenue of RMB 111.3 billion for Q1 2025, representing a year-on-year growth of 47.4% and a net profit increase of 64.5% [2] - The smart home appliance segment saw a significant revenue growth of 113.8% year-on-year, driven by strong sales in air conditioners, refrigerators, and washing machines [3][6] - The electric vehicle segment delivered 75,869 units of the Xiaomi SU7 series in Q1, contributing nearly 17% to the group's total revenue [5][6] Financial Performance - Total revenue for Q1 2025 reached RMB 111.3 billion, up from RMB 75.5 billion in Q1 2024, marking a 47.4% increase [2] - Gross profit for the quarter was RMB 25.4 billion, a 51.0% increase from RMB 16.8 billion in the previous year [2] - Adjusted net profit was RMB 10.7 billion, reflecting a 64.5% increase compared to RMB 6.5 billion in Q1 2024 [2][5] Business Segments - The IoT and lifestyle products segment generated RMB 323 billion in revenue, with a year-on-year growth of 58.7% [6][7] - The smartphone and AIoT segment reported revenue of RMB 927 billion, a 22.8% increase, with smartphone revenue at RMB 506 billion, up 8.9% [7] - The electric vehicle and AI innovation segment achieved revenue of RMB 186 billion, with a gross margin of 23.2% [5][6] Product Performance - Air conditioner shipments exceeded 1.1 million units, with a growth rate over 65% [6] - Refrigerator shipments surpassed 880,000 units, also with a growth rate over 65% [6] - Washing machine shipments exceeded 740,000 units, with a growth rate exceeding 100% [6] Market Position - Xiaomi regained the top position in smartphone shipments in mainland China, with a market share of 18.8%, up 4.7% year-on-year [7] - The global smartphone market share reached 14.1%, an increase of 0.3% year-on-year, ranking Xiaomi among the top three globally [7]

作 者丨雷晨 编 辑丨包芳鸣 在智能手机行业竞争日益激烈的今天，芯片自研能力已成为科技企业核心竞争力的关键。 5月2 2日，小米1 5周年战略新品发布会在北京召开。小米集团创始人、董事长兼CEO雷军宣 布，小米自主研发设计的首款3 nm旗舰处理器"玄戒O1 "正式发布。 这标志着，小米成为中国大陆首家、全球第四家能够自主研发设计3 nm手机芯片的企业，填补 了大陆地区在3 nm先进制程芯片研发设计领域的空白。 雷军表示， 小米的芯片要对标苹果 ，过去四年小米芯片研发投入超1 3 5亿元。 未来五年，小 米决定在核心技术的研发上再投入2 0 0 0亿元。 高端芯片领域实现破局，亦有望推动其"人车家全生态"战略的深度整合。发布会上，小米同 步发布了三款小米玄戒芯片的新品。 "在硬核科技探索的路上，小米是后来者，也是追赶者，但我们相信，这个世界终究不会强者 恒强，后来者总有机会。"雷军表示。 小米芯片破局，自研3 n m芯片叫板苹果 2 0 2 1 年 ， 小 米 在 决 定 造 车 的 同 时 ， 重 启 " 大 芯 片 " 业 务 ， 重 新 开 始 研 发 手 机 SoC ， 内 部 代 号 为"玄戒"。在组 ...

雷军在发布会上表示，玄戒O1的发布是小米芯片战略的重要成果。早在2014年，小米就开始了芯片研发之旅，虽然中途遭遇了一些挫折，但小米从未放 弃。经过多年的积累和努力，小米终于迎来了玄戒O1的诞生。 此次发布会上，小米还推出了搭载玄戒O1芯片的旗舰手机小米15S Pro和旗舰平板小米Pad7 Ultra。这两款新品在性能上得到了大幅提升，同时在夜景影像、 UWB、显示体验等方面也进行了全面优化，为用户带来了更加极致的使用体验。 小米 YU7 SUV ：豪华高性能的新选择 除了玄戒O1芯片外，小米汽车首款SUV车型"小米YU7"也在发布会上亮相。这款车型定位豪华高性能SUV，以其优雅的造型、出色的驾驶体验以及宽敞舒 适的空间吸引了众多消费者的目光。 【环球网科技综合报道】2025年5月22日晚，小米集团在京举办15周年战略新品发布会，正式发布首款自主研发设计的3nm制程手机芯片"玄戒01"、4G智能 手表芯片"玄戒T1"，以及搭载该芯片的小米15S Pro、小米Pad 7 Ultra等终端产品。同时亮相的小米首款SUV车型YU7首次公开外观与技术参数，计划于2025 年7月正式上市。 在发布会上，小米集团创始人、 ...

作者：龚进辉 今晚，万众期待的小米15周年战略新品发布会正式召开，小米掌门人雷军带来小米自主研发设计的首款 3nm旗舰处理器"玄戒O1"、首款长续航4G手表芯片"玄戒T1"，以及三款搭载玄戒芯片的产品——小米 15S Pro、小米Pad7 Ultra和小米Watch S4 15周年纪念版，还有小米汽车旗下首款SUV车型——小米 YU7。 小米造芯之路始于2014年9月，2017年2月发布澎湃S1，此后由于种种原因受挫，开始转向小芯片路 线。直到2021年，小米在决定造车的同时，下定决心重启"大芯片"业务，重新开始研发手机SoC，内部 代号"玄戒"。过去四年，玄戒累计研发投入超过135亿元，研发团队超过2500人。 家庭场景方面，米家空调Pro、米家冰箱Pro法式平嵌、米家双区洗衣机Pro、米家净水器Pro双出水、小 米电视S Mini LED系列等新品齐亮相，标志着小米全品类高端化加速落地。鉴于米家空调、冰箱、洗衣 机销量均位居中国前四，且仍保持高速增长，小米科技家电未来可期！ 毫无疑问，小米YU7是本次发布会上关注度足以比肩玄戒O1的又一重磅新品。它定位于豪华高性能 SUV，既有优雅的造型、驾驶的愉悦感，还 ...

Core Insights - Xiaomi celebrated its 15th anniversary with a strategic product launch event, introducing its first 3nm flagship processor "Xuanjie O1" and the first long-lasting 4G smartwatch chip "Xuanjie T1" [1][3] - The event showcased several high-end products, including the Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Xiaomi Watch S4 "15th Anniversary Edition," as well as the debut of Xiaomi's first SUV, the Xiaomi YU7 [1][3][23] Product Launches - The Xuanjie O1 is a significant milestone as Xiaomi becomes the first company in mainland China and the fourth globally to design a 3nm flagship SoC, filling a gap in advanced chip design in the region [3][11] - The Xiaomi 15S Pro features two material versions, priced at 5499 RMB for 16GB+512GB and 5999 RMB for 16GB+1TB [3][5] - The Xiaomi Pad 7 Ultra is available in multiple configurations, with prices ranging from 5699 RMB to 7399 RMB depending on specifications [3][5] - The Xiaomi Watch S4 "15th Anniversary Edition" is priced at 1299 RMB and supports eSIM functionality [3][5] Automotive Development - The Xiaomi YU7 SUV is positioned as a "luxury high-performance SUV," set to officially launch in July with advanced design and technology features [23][26] - The YU7 boasts impressive specifications, including a maximum horsepower of 690 and a 0-100 km/h acceleration time of 3.23 seconds, with a range of up to 835 km [26][30] Chip Development Strategy - Xiaomi's chip development journey began in 2014, with a focus on smaller chips before returning to large-scale chip development in 2021, leading to the creation of the Xuanjie series [6][9] - Over the past four years, Xiaomi has invested over 13.5 billion RMB in the Xuanjie project, with a team of over 2500 people, ranking among the top in the domestic semiconductor design sector [9][11] Future Investment Plans - Xiaomi plans to invest an additional 200 billion RMB in core technology research and development over the next five years, aiming to solidify its position as a global leader in hard-core technology [33][41] - The company has experienced significant growth, with a projected 35% increase in revenue for 2024, driven by its smartphone, IoT, and electric vehicle segments [35][39]

Core Viewpoint - Xiaomi celebrates its 15th anniversary with a strategic product launch, showcasing advancements in its ecosystem and technology, including the introduction of the new Xuanjie O1 processor and various products like the Xiaomi 15S Pro and Xiaomi Pad 7 Ultra [1][3]. Group 1: Product Launch and Features - The Xiaomi 15S Pro features two versions priced at 5499 yuan for 16GB+512GB and 5999 yuan for 16GB+1TB [5]. - The Xiaomi Pad 7 Ultra is priced starting at 5699 yuan and is touted as Xiaomi's best tablet to date, equipped with PC-level professional software and a full-size floating keyboard [5]. - The Xiaomi Watch S4 15th Anniversary Edition is priced at 1299 yuan and includes the Xuanjie T1 long-lasting 4G smartwatch chip [6]. Group 2: Technological Advancements - The Xuanjie O1 processor is built on a second-generation 3nm process with 19 billion transistors and a die area of only 109mm², achieving a lab score exceeding 3 million [3]. - Xiaomi aims to compete with Apple’s chips, claiming that its GPU has already surpassed the performance of Apple's A18 Pro in several aspects [3]. - The company has invested 13.5 billion yuan in the development of the Xuanjie series as of April 2025, marking a significant commitment to its chip development journey [3]. Group 3: Strategic Vision and Investment - Xiaomi's chairman, Lei Jun, announced a commitment to invest an additional 200 billion yuan in R&D over the next five years, emphasizing the company's ambition to solidify its position as a comprehensive technology ecosystem provider [1]. - The company has successfully transitioned from 0 to 1 in various sectors, including automotive, chips, and smart factories, completing its "people, vehicles, and home ecosystem" strategy [1].

2）费用率：25Q1 销售/管理/研发/财务费用率分别为9.6/2.4/3.3/0.02%，同比分别 +0.04/-0.26/+0.02/+0.32%，期间费用率控制较好，管理费用率有所优化，财务费用率增加主要由于汇兑 损益波动影响。 事件：2025 年4 月28 日，海信家电发布2025 年一季报。25Q1 营收/归母净利润/扣非归母净利润分别为 248/11/10 亿元，同比分别+6/+15/+20%，利润端增长超预期，收入稳健增长主要或得益于央空恢复增长 及空冰洗外销快速增长。25Q1 经营活动产生的现金流量净额为6508 万元，同比-58%，主要或由于付款 节奏、三电受汇率影响现金流下滑等影响，其中销售商品、提供劳务收到的现金为193 亿元，同比 +11%。 25Q1 盈利能力提升，期间费用率控制较好。 1）毛利率：25Q1 为21.4%，同比+0.27pts，预计内外销毛利率均提升。 3）归母净利率：25Q1 为4.5%，同比+0.36pts，盈利能力有所提升，从绝对值来看，提升空间仍较大。 投资建议：公司持续以用户为中心创新产品技术，区域结构、渠道结构、产品结构、供应链体系不断优 化，中央空调业务 ...