Core Insights - The 28th Chengdu International Auto Show is set to commence on August 29, featuring nearly 120 automotive brands and over 1,600 vehicles across a 220,000 square meter exhibition area, with a theme of "Leading the Trend, Moving Towards the New" [1] - The event aims to serve as a "barometer" for market vitality and a "tonic" for consumer confidence, acting as an engine to stimulate regional consumption [1][8] Domestic Brands Highlights - The "Luxury Pavilion" for domestic brands will be a major highlight, with Chery Group, BYD, and China Changan showcasing their products in dedicated areas [2] - Chery will present its brands including Chery, Exeed, iCAR, and Jietu, with the debut of the Chery Zongheng luxury electric hybrid off-road series and the return of the Weilin brand [2] - BYD will occupy a significant space, featuring its Dynasty, Ocean, and Tengshi brands, along with interactive experiences and demonstrations of new technologies [2][3] Joint Venture Brands Strategy - Joint venture brands are advancing with a dual focus on "electrification" and "localization" in the Chinese market [4] - Notable launches include the new AMG CLE 53 4MATIC+ convertible from Mercedes-Benz and the debut of the new electric CLA, alongside a range of models from Audi and BMW [4][5] Consumer Engagement and Market Impact - The Chengdu Auto Show is expected to significantly boost automotive consumption in the central and western regions of China, with government subsidies and promotional activities enhancing consumer engagement [6][8] - The event is projected to attract 926,200 visitors and generate 33,600 vehicle orders, with a total transaction value exceeding 5.8 billion yuan, indicating a strong consumer interest [8] Technological Innovations - The integration of AI in the automotive sector will be showcased, with exhibits including AI-powered robots and advanced battery technologies from CATL [7][9] - The introduction of sodium-ion batteries capable of operating in extreme conditions highlights the ongoing innovation in battery technology [7] Economic Ripple Effects - The auto show is anticipated to create a multiplier effect on the local economy, potentially generating over 50 billion yuan in ancillary industry revenue, including sectors like hospitality and logistics [8][9] - The event serves as a critical platform for brands to gauge regional consumer preferences and adjust their strategies accordingly, enhancing their market penetration in the central and western regions [8][9]