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多产品矩阵“开花结果” 一汽奔腾全面转型新能源品牌
Zhong Guo Jing Ying Bao· 2025-07-13 09:38
中经记者 尹丽梅 张硕 北京报道 7月12日,中国一汽奔腾悦意双子星万台交付仪式在第22届长春国际汽车博览会上举行。《中国经营 报》记者了解到,截至目前,今年3月、5月底先后推出上市的一汽奔腾悦意03、悦意07"双子星"产品目 前销量已超1.6万台。 自2024年开启新能源转型以来,一汽奔腾便已先后推出了网红小车奔腾小马以及悦意03、悦意07等重磅 产品。 其中,奔腾小马上市首年交付突破10万台,是一汽奔腾在新能源市场成功打造出的一款标杆性产品。今 年3月27日,一汽奔腾又正式推出全新新能源序列——奔腾悦意,序列首发车型悦意03同步推出。紧接 着,奔腾悦意首款电混车型悦意07也于今年5月底面世。悦意序列的导入,为一汽奔腾的全面新能源转 型注入了强劲动能。 作为7万级大尺寸纯电SUV,奔腾悦意03具备"大空间、大续航、大厂造"三大核心优势。其轴距达到 2750mm,续航里程达445km,在同级别产品中表现突出。与此同时,悦意03还提供无门槛整车及三电 终身质保政策。 奔腾悦意07是一款超大电混SUV,拥有"超大续航、超大性能、超大可靠"三大产品优势。该款车型 CLTC纯电续航为210km,CLTC综合续航达到1 ...
官方称“考上了211”,奔腾新能源转型成色几许
Jing Ji Guan Cha Wang· 2025-07-12 22:28
7月12日,第22届长春国际汽车博览会上,一汽奔腾举办了"悦意一夏·奔腾粉丝纳凉节暨奔腾悦意双子星万台交车"活动,一汽集团董事、总经理、党委副书 记刘亦功和一汽奔腾董事长、党委书记刘忠忱为悦意03和悦意07"双子星"第16001—16006位车主交付车钥匙。 Joy Feel是为用户提供便捷服务的网络渠道,目前已覆盖全国80%的城市。Joy-Service全时服务管家提供30公里随叫随到、7×24小时直联服务。一汽奔腾在7 月份开启了"悦意一夏·奔腾粉丝纳凉节"活动,为车主提供免费全车健康检测、空调滤芯和空气滤芯限时8.8折等福利。 本次活动现场,一汽奔腾正式发布了用户服务品牌"Joy Pai",Joy Pai以Joy Zone"共聊场"、Joy Time"共玩局"、Joy Life"共生圈"为核心,通过打造用户社 区,组织多元活动构建用户生态。在用户共创方面,一汽奔腾已开启了Joy Pai首期共创计划,征集车友圈专属徽章设计。 值得注意的是,6月27日,悦意03推出了售价14.79万元的商务版。方杨对经济观察报表示:"有一些公务采购的需求,刚开始开展这个赛道。"目前来看,悦 意03没有向网约车市场供应的倾向 ...
中蒙文化交融:艺术为桥连民心
Zhong Guo Xin Wen Wang· 2025-07-10 01:59
转自:临夏声音 据了解,作为中国民族地区文艺轻骑兵的代表,伊金霍洛旗乌兰牧骑此次带来的节目涵盖长调、马头 琴、民族舞等多种艺术形式,既保留浓郁的内蒙古地域特色,又融入中蒙文化共通的情感元素。 作者 白小森 近日,由中国侨联和内蒙侨联主办、鄂尔多斯侨联承办的"亲情中华·欢聚乌兰巴托"慰侨文艺晚会在蒙 古国Skywing Center剧院举行。来自中国内蒙古伊金霍洛旗乌兰牧骑的艺术家们,以极具民族特色的歌 舞表演,为200余名旅蒙侨胞及当地嘉宾献上一场文化盛宴,用艺术纽带拉近中蒙民间情谊。 艺术为桥连民心 侨联搭建交流新纽带 中国驻蒙古使馆公参张木星在致辞中指出,2025年上半年中国经济持续向好,文化"走出去"步伐不断加 快,中蒙关系的稳健发展离不开旅蒙侨胞的辛勤付出。他强调,驻蒙使馆将始终为侨胞办实事、解难 题,让祖国的关怀温暖每一位海外游子。 内蒙古自治区侨联党组书记、主席王宏华表示,此次演出是"亲情中华"品牌首次走进乌兰巴托,也是内 蒙古首次组织高水平艺术团访蒙,"我们希望以歌舞为媒,让旅蒙侨胞感受家乡温情,更让蒙古国朋友 透过艺术了解中国多元文化。" 图为演出现场。 图为演出现场。 图为演出现场。 中新网 ...
第22届长春汽博会聚焦未来出行等前沿科技
Zhong Guo Xin Wen Wang· 2025-07-02 08:37
Group 1 - The 22nd Changchun International Automobile Expo will focus on cutting-edge technology, featuring areas for future mobility and intelligent driving experiences, and will host the 2025 New Energy Intelligent Vehicle Development Forum [1][3] - The expo will take place from July 12 to 21 at the Northeast Asia International Expo Center, with the theme "New Quality Leading the Future" [1][3] - The event aims to create a world-class auto show and promote the construction of an international automobile city, emphasizing market-oriented, professional, and international positioning [1][3] Group 2 - The Future Mobility Exhibition will showcase low-altitude logistics, drone applications, new energy, and intelligent manufacturing, covering advanced technologies such as in-vehicle intelligent hardware and electronic control applications [3] - The 2025 forum will discuss global cooperation and development trends in new energy vehicles, opportunities and challenges for Chinese automakers under low-carbon transformation, and new strategies for multinational companies operating in China [3] - The expo will feature a total exhibition area of 170,000 square meters with 118 participating companies, including major brands like FAW, GAC, Dongfeng, BYD, and Chery, with approximately 20 new models being showcased [3]
同比劲增43%,一汽奔腾上半年销量创历史新高
Zhong Guo Qi Che Bao Wang· 2025-07-02 01:21
Core Insights - FAW Bestune achieved a record high sales volume of 87,517 vehicles in the first half of 2023, representing a year-on-year growth of 43%, significantly outpacing the industry growth rate by nearly three times [1] - The sales of new energy vehicles reached 72,552 units, marking a historical high for the same period, with a year-on-year growth of nearly three times [1] Group 1: Sales Performance - The overall vehicle sales for FAW Bestune in the first half of 2023 reached 87,517 units, a record high [1] - New energy vehicle sales reached 72,552 units, showing a year-on-year increase of nearly 300% [1] Group 2: Brand and Product Development - FAW Bestune is accelerating its transformation towards new energy vehicles, focusing on brand, product, and user experience [7] - The new energy series "Bestune Yueyi" was launched, emphasizing a user-friendly and stylish driving experience [7] Group 3: Technological Advancements - A new technology cluster for new energy vehicles was unveiled, incorporating platforms and technologies such as the Yueying platform and Zhuri power [7] - The Bestune Yueyi 07, a hybrid SUV, was launched with impressive performance metrics, including a tested range of 2,517.2 kilometers [15] Group 4: Market Positioning and User Engagement - The Bestune Yueyi 03, a compact electric SUV, quickly gained popularity, achieving over 5,000 pre-orders within two months of its launch [11] - The company is enhancing user experience through updated service rights and channel improvements [7][10] Group 5: Future Outlook - FAW Bestune aims to continue its focus on high-quality new energy products while adhering to a user-centered philosophy [23] - The company is committed to leveraging its 70 years of automotive experience to contribute to the high-quality development of the automotive industry [23]
电混市场“下沉战”打响
Zhong Guo Jing Ying Bao· 2025-06-07 11:35
Core Insights - The trend of "oil and electricity at the same price" is leading to a rapid penetration of electric hybrid vehicles into the 100,000 yuan price range, making it one of the most competitive segments in the domestic automotive market by 2025 [1][2] - The introduction of models like the First Automobile Works (FAW) Bestune Yuyi 07 and Haval's second-generation Haval Xiaolong MAX at competitive prices is drawing significant attention from the industry [1][3] - The market for plug-in hybrid electric vehicles (PHEVs) is expanding, with over 15 new models launched in the 100,000 yuan segment since January 2025, indicating a shift in consumer preferences towards hybrid technology [1][9] Market Dynamics - The 100,000 yuan price segment is no longer a stronghold for traditional fuel vehicles but is becoming a battleground for electric hybrid models, reflecting the cost control capabilities of domestic brands [1][2] - J.D. Power's report indicates that the proportion of PHEV users has increased by 9 percentage points to 41.5% since 2025, showcasing growing acceptance of hybrid technology among consumers [2] - The demand for higher electric range, lower fuel consumption, and advanced technology features is becoming central to consumer preferences in the 100,000 yuan market [2][3] Competitive Landscape - Major brands are launching competitively priced hybrid models with advanced features that were previously reserved for mid-to-high-end vehicles, such as intelligent cockpit systems and driving assistance functions [3][4] - The introduction of models like the Bestune Yuyi 07, Haval Xiaolong MAX, and Hongqi HS3 PHEV demonstrates the competitive strategies of leading brands to capture market share [3][8] - The automotive industry is experiencing a transformation, with a focus on platform technology and cost reduction, leading to a reshaping of the 100,000 yuan PHEV market [4][5] Future Outlook - The PHEV market is expected to see significant growth, with predictions that the proportion of PHEVs in the new energy vehicle segment could reach 60% in the coming years [9] - FAW's strategy to focus on new energy vehicles and the restructuring of its product lineup indicates a commitment to capturing a larger share of the hybrid market [7][8] - The competitive landscape will require brands to have sharp market insights and the ability to address consumer pain points effectively [6][7]
都市车界|新能源汽车下乡五年记:充电桩进村,绿牌车入户
Qi Lu Wan Bao· 2025-06-05 04:17
齐鲁晚报·齐鲁壹点 张雪 6月3日,工业和信息化部等五部门联合发布《关于开展2025年新能源汽车下乡活动的通知》,明确以"绿色、低碳、智能、安全——赋能新农村,畅享新出 行"为主题,通过政策协同、资源下沉和模式创新,进一步挖掘乡村市场潜力,推动新能源汽车产业与乡村振兴深度融合。这一举措标志着我国新能源汽车 下乡活动进入第五年,乡村市场已成为产业增长的新引擎。 乡村市场销量爆发 贡献率突破30% 数据显示,自2020年新能源汽车下乡活动启动以来,乡村市场销量持续攀升。2021年,下乡车型销量达106.8万辆,同比增长169.2%,贡献率逼近30%; 2023年,销量突破320.87万辆,同比增长123%,新增县域充电设施11.97万台,保有量同比增长73.9%。截至2024年,小城县乡新能源汽车销量占比从2020年 的25%提升至33.8%,乡村市场渗透率从4%跃升至17%,部分农村地区如山东省寿光市三元朱村,新能源汽车保有量已达每5户家庭1辆,形成示范效应。 "8万元神车"如何攻占村头巷尾? 参与新能源汽车下乡活动的车企自然是受益良多。"新能源汽车下乡活动对我们车企来说,是一个绝佳的发展机遇。乡村市场潜力巨大 ...
J.D. Power研究:新能源汽车信息娱乐系统仍是“槽点”
Zhong Guo Qi Che Bao Wang· 2025-06-05 03:25
6月5日,J.D. Power|君迪发布2025中国新能源汽车新车质量研究℠(NEV-IQS)。研究数据表明,2025年行业整体质量问 题数为226个PP100,较2024年增加了16个PP100,尽管总体质量问题数量呈上升趋势,但增速已有所放缓——2024年较 2023 年的增幅为37个PP100。故障类问题较去年增加了9个PP100。纯电动和插电混动市场的问题抱怨数分别为220和234个PP100, 较2024年分别增加9和26个PP100。 今年是J.D. Power连续第七年在中国发布NEV-IQS研究,该研究基于J.D. Power行业通用的新车质量研究IQS体系,并针对新能源 车特有问题进行补充,该研究统计和衡量了新能源汽车新车车主在2至6个月的拥车期内遇到的质量问题。新车质量以平均每百辆车问 题数(PP100)表达,问题数越低,质量越好。2025 NEV-IQS共包含10大问题类别(车身外观、车身内装、驾驶体验、配置/操控系 统/仪表板、信息娱乐系统、空调、座椅、动力总成、驾驶辅助和电池/充电)的236个问题点。2025年研究基于2024年7月至2025年1月 之间购车的20829位车主的真实反 ...
绿色引擎驶入乡野 五部门联合启动2025年新能源汽车下乡活动
Zheng Quan Ri Bao Wang· 2025-06-04 06:12
Core Viewpoint - The 2025 New Energy Vehicle (NEV) initiative aims to enhance rural transportation by promoting the adoption of NEVs, focusing on a green, low-carbon, intelligent, and safe travel system for rural residents [1][3]. Group 1: Initiative Overview - The initiative will feature 124 selected NEV models that meet rural needs, with activities including exhibitions and test drives [1][2]. - The program encourages collaboration among NEV manufacturers, service providers, and financial institutions to create integrated promotional schemes [1][2]. Group 2: Technological and Service Innovations - The initiative introduces an "online + offline dual-track" model to improve service accessibility in rural areas, utilizing cloud sales and live streaming for customer engagement [2]. - V2G technology will be implemented, allowing electric vehicles to interact with the grid, thus enhancing energy management and supporting renewable energy integration [2][3]. Group 3: Market Dynamics and Trends - The number of participating vehicle models has increased from 16 in 2020 to 124 in 2025, with a notable shift towards mid-to-high-end models [3]. - Despite a national NEV penetration rate of nearly 40%, rural areas lag behind with less than 20%, indicating significant growth potential in these markets [3]. Group 4: Economic and Ecological Impact - The initiative combines government subsidies and corporate discounts to lower the effective price of entry-level models to around 30,000 yuan, addressing agricultural transport needs [4]. - The program promotes the development of rural-specific vehicle models and integrates distributed energy resources into smart rural grids, contributing to carbon neutrality goals [4].
产销稳进 态势昂扬 中国一汽高质量发展动能强劲
Zhong Guo Qi Che Bao Wang· 2025-06-03 08:29
Core Insights - In May 2025, China FAW's total vehicle sales reached 261,300 units, a year-on-year increase of 7.5%, while production was 245,000 units, up 9.3% [1] - The sales of self-owned brand passenger vehicles reached 46,900 units, marking a 17.2% increase year-on-year, and sales of new energy vehicles exceeded 23,200 units, with a growth rate of over 69.8% [1] - The joint venture segment maintained strong performance with sales of 193,400 units, solidifying its position in the industry [1] Self-Owned Brands - The Hongqi brand continues to deepen its presence in the high-end market, collaborating with events like the Changchun Marathon and the Frankfurt International Dragon Boat Friendship Race to enhance brand visibility [16] - The 2025 Hongqi H9 was launched, showcasing upgrades in driving performance, luxury appeal, and comfort [16] - The Jiefang brand's new energy heavy trucks achieved a breakthrough of over 1,000 orders, while the Benteng brand accelerated its innovation across technology, products, and marketing [16] Joint Venture Segment - The FAW-Volkswagen East China base successfully rolled out its 1.5 millionth vehicle, marking a new phase of large-scale development for the Qingdao automotive industry [19] - The first "cloud-based" distributed automotive factory was inaugurated at the FAW-Volkswagen South China base [25] - FAW Audi showcased a strong product lineup at the 2025 Guangdong-Hong Kong-Macao Greater Bay Area International Auto Show, reinforcing its leadership in the luxury market [25] International Expansion - China FAW is intensifying efforts to explore overseas markets, with the Hongqi brand making a significant impact at the Poznań International Auto Show and the Krakow Film Festival [28] - The Hongqi HQ9 luxury MPV and HS7 SUV were launched in Myanmar, marking the brand's entry into the Southeast Asian market [28] - Jiefang's 131 units of the Tiger VH 4x4 all-wheel-drive light truck were delivered to the Philippines, and the J6P heavy truck was successfully launched in Senegal, establishing a solid foundation for international market expansion [29] Strategic Partnerships - In May 2025, China FAW signed a strategic cooperation agreement with New Ziguang Group to create an industry benchmark for "chip + automotive" collaboration [35] - A framework agreement was also signed with COFCO Group to promote high-quality development through shared logistics and sales channels [35]