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一汽—大众·自强致远丨一汽—大众6月销量超16万辆 领衔合资擘画高质量发展
Ren Min Wang· 2025-07-04 06:07
Core Viewpoint - FAW-Volkswagen has demonstrated strong sales performance in June, with a total vehicle sales of 160,110 units, marking a year-on-year increase of 15.1%, indicating a recovery in the fuel vehicle market and a solid competitive position in the industry [1][14]. Sales Performance - In June, the Volkswagen brand delivered 87,048 units, a significant year-on-year increase of 12.5%, leading the joint venture segment and contributing to the recovery of the fuel vehicle market [1]. - Audi brand sales reached 61,010 units, reflecting a year-on-year growth of 15.7%, while the Jetta brand saw a remarkable increase of 33.4% with 12,052 units sold [1]. Product Strategy - FAW-Volkswagen has launched several new models to strengthen its competitive edge, including the all-new Tayron L, which features innovations in intelligent driving, safety, and design, catering to customer demands for both driving pleasure and comfort [3]. - The Audi Q6 Le-tron, introduced in May, is a flagship model based on the PPE luxury electric platform, showcasing advanced technology for high-net-worth customers [3]. - The Jetta VA7, launched earlier in the year, addresses family customers' needs for safety, space, and cost-effectiveness [3]. Strategic Initiatives - The company is advancing its "oil-electric hybrid coexistence" strategy, focusing on a multi-technology approach that includes fuel, hybrid, and pure electric vehicles to meet diverse customer needs [5]. - A new CMP platform concept car, ID.AURA, was unveiled, designed specifically for the Chinese market, enhancing personalized and efficient electric mobility experiences [5][13]. Customer Service Enhancements - FAW-Volkswagen is focusing on service differentiation amidst intense competition, launching a marketing transformation to enhance customer experience throughout their lifecycle [6][8]. - The company has expanded its sales service network, aiming to exceed 1,000 dealerships by the end of the year, ensuring broader market coverage [8]. - Audi has introduced "卓·悦服务Plus" to upgrade customer experience, while Volkswagen has revamped its service brand to include comprehensive customer rights and benefits [8]. Employee Engagement - FAW-Volkswagen has been recognized as a "China Outstanding Employer" for the 16th consecutive time, emphasizing the importance of employee satisfaction as a foundation for customer satisfaction [10]. Future Outlook - The company is set to introduce 11 new models tailored for the Chinese market starting in 2026, with a goal of launching over 20 new models by 2030 under its hybrid strategy [13]. - FAW-Volkswagen is collaborating with the China Automotive Technology and Research Center to enhance safety standards and promote high-quality development in the automotive industry [13][14].
“引擎”轰鸣!成都经开区汽车“军团”全力冲刺“双过半”
Xin Lang Cai Jing· 2025-06-16 08:08
Core Viewpoint - The automotive industry in Chengdu Economic and Technological Development Zone is experiencing significant growth, with companies ramping up production to meet annual targets amid a strong market demand for both traditional and new energy vehicles [1][3][5]. Group 1: Company Performance - Sichuan Lynk & Co. has switched to a full production mode, achieving a stable daily output of over 1,000 vehicles [3]. - From January to May this year, Sichuan Lynk & Co. produced 102,300 vehicles, a year-on-year increase of 181.46%, with a production value of 8.448 billion yuan, up 165.62% [7]. - The company aims to double its annual production to over 200,000 vehicles, targeting a production value of 18 billion yuan for the year [7]. Group 2: Market Trends - The global energy transition and "dual carbon" goals are driving unprecedented opportunities for the new energy vehicle industry [9]. - Chengdu Economic and Technological Development Zone has established itself as a hub for advanced manufacturing, attracting major automotive companies like FAW-Volkswagen, FAW-Toyota, and Volvo [13]. - In the first four months of 2025, the zone achieved a vehicle production of 267,100 units, a year-on-year increase of 29.29%, with new energy vehicle production soaring by 450.49% [13]. Group 3: Future Outlook - FAW-Toyota plans to increase production significantly in 2025, with measures to enhance equipment management [11]. - Volvo's Chengdu plant is undergoing technological upgrades to meet the growing demand for electric vehicles, with plans to launch multiple high-end new energy models [11].
淡季不淡,槐荫惠民车展“1+1+1”优惠力度空前
Qi Lu Wan Bao· 2025-06-15 03:06
车展现场,捷达、吉利、长安等品牌纷纷亮出"一口价":捷达VS5好运版6.96万元起,吉利银河星舰7 EM-i限时优惠8.78万元起,长安2025款逸动 PLUS高能 版置换价仅4.69万元……"这次车展价格确实很划算。"多位消费者在订单确认处表示。 齐鲁晚报·齐鲁壹点记者 鹿青松 6月14日。"约惠槐荫•第三届惠民车展"在山东国际会展中心盛大开幕,各大车企纷纷推出重磅优惠,多重补贴叠加让利,为消费者带来购车良机。 "现在行业'价格战'常态化,我们不再区分淡旺季。年中反而会加大促销力度,当前正是购车好时机。"某车企负责人透露。据了解,消费者可同时享受国家 报废补贴、地方购车券、厂家直补等多重优惠,优惠力度空前。 "我们也是听说现在可以叠加多重优惠,才来槐荫惠民车展看看车。"在极氪展台,家住济南历城区的刘先生带着家人前来选购极氪7X,"现在好多新能源汽 车都是全国统一价格,没有什么谈价的空间。还好可以叠加多重政府补贴,可以将买车价格压低一些。" 在比亚迪展台,现场销售人员为一位购车消费者算了一笔账,一台纯电续航里程520公里的比亚迪宋PLUS EV中配版车型,可以叠加多重优惠补贴。包括 20000元的旧车报废国家 ...
电厂 | 全球销量冠军、国民汽车品牌,如何被“排放”欺诈所击溃?
Xin Lang Cai Jing· 2025-06-12 11:14
6月7日,吉利控股副总裁杨学良在重庆汽车论坛的演讲中公开支持长城汽车董事长魏建军——2023年4月11日,长城汽 车向国家多个部门递交材料,举报比亚迪秦PLUS DM-i、宋PLUS DM-i使用常压油箱,涉嫌蒸发污染物排放不达标。 比亚迪则在一则回应中指出长城汽车的测试程序存在瑕疵,因为送检车辆未达国标要求的3000公里磨合期。对于长城 汽车的举报,比亚迪称之为"不正当竞争行为"。 杨学良发言结束后,比亚迪集团品牌及公关处总经理李云飞6月8日在个人微博上的回应中提及,比亚迪曾在2021年至 2023年采用常压油箱方案,对PHEV车型长期纯电行驶,每间隔一周要通过启动发动机运转3-5分钟,燃烧碳罐内吸附 的燃油蒸汽,以达到排放合规要求。后来因为有用户反馈发动机定期启动体验不好,比亚迪全部切换至高压油箱方 案。这是比亚迪首次承认使用了常压油箱方案。但是在当晚,李云飞删除了这条微博。 上述两辆车型,在长城汽车举报的前半年,为比亚迪贡献了32万辆的销量,是比亚迪的畅销车型。杨学良在演讲时提 到"行业的人是知道真相的,因为大家都会做拆车对比测试,我们测试得出的结论与长城汽车举报的内容信息是完全一 致的。"政府部门的调 ...
中国一汽:勇当传统产业数智转型排头兵
Xin Hua She· 2025-05-05 09:53
Core Viewpoint - China FAW Group is positioning itself as a leader in the digital transformation of traditional industries, emphasizing the importance of digitalization for high-quality development in the automotive sector [1][7]. Digital Transformation Initiatives - China FAW has initiated a series of challenging explorations in digital transformation, viewing it as essential for high-quality development [1]. - The company has developed the "FAW·Qixing Cloud Workbench" and the automotive industry's first enterprise-level intelligent agent, OpenMind, to create a digital ecosystem [2][3]. - The digital economy's core industries account for approximately 10% of China's GDP, highlighting the strategic importance of digitalization in global competition [2]. Operational Efficiency and Cost Control - China FAW has achieved significant operational improvements, including the elimination of over 2,000 redundant approval nodes and an automation rate of over 50% in approvals, resulting in a threefold increase in business response speed [3]. - Manufacturing costs have been significantly reduced, and sales conversion rates have increased by 42% [3]. Product Innovation and Market Performance - In the first quarter, China FAW sold 762,000 vehicles, a year-on-year increase of 2.5%, and produced 776,000 vehicles, up 4.8% [5]. - The company launched several new models, including the Hongqi brand's Tian Gong 08 and Tian Gong 05, and the Jiefang brand's new JH6 model [4]. Talent Development - China FAW has established training programs and over 70 digital courses, certifying more than 6,500 technical professionals to enhance employee digital literacy [5]. Collaborative Ecosystem - China FAW is fostering collaboration with over 80 partners, conducting more than 300 training sessions across various industries to promote digital transformation [6]. - A strategic cooperation memorandum was signed with Digital China to explore innovations in digital transformation and smart connected vehicles [6].
独家:大众推这么多车,是不是撞大运?
汽车商业评论· 2025-03-17 15:56
具体到新能源,上汽大众官宣2026年起,基于CMP平台将开发2款紧凑级纯电车型、3款插混、2款 增程车型。 当时很多人一直好奇,一汽-大众将如何布局? 3个多月后,上海车展开幕前夕,一汽-大众如期官宣。 此次官宣最主要的信息是一汽-大众将从2026年起,推出11款为中国市场量身打造的全新车型,包 括6款纯电、2款插混、2款增程以及1款燃油车。到2030年,将共推出20款全新车型。 撰 文 / 张霖郁 设 计 / 赵昊然 大众集团在华的另一盘棋落定。 自2024年11月26日,上汽大众成立40周年之际,大众集团与上汽集团共同宣布了未来产品布局,包 括到 2030 年,将推出18款新车型,其中有15 款将专为中国市场开发。 另一重要的信息是,这11款新车型中,将包括一辆捷达品牌的纯电车型,这是捷达首款纯电车型, 意味着大众集团在华纯电产品将直接下探到10万元以下。 值得注意的是,这款车型将搭载一汽-大众SOA电子电气架构,并非大众集团的CEA架构,逻辑上 推测也不会是CMP平台,这意味着该车型一汽-大众将发挥主导作用。一汽-大众新闻稿中提及 将"为捷达品牌提出智能化解决方案,达到行业领先水平。"这款车的上市时间是 ...
邹家华和中国汽车工业二三事
汽车商业评论· 2025-02-17 17:53
撰 文 / 周 洲 设 计 / 师 超 据新华社电,我国经济建设战线、国防工业战线和社会主义法制建设的杰出领导人,国务院原副总 理邹家华同志,因病于2025年2月16日逝世,享年99岁。 公开资料显示,邹家华是著名出版界人士和新闻记者邹韬奋的长子,毕业于前苏联莫斯科包曼高等 工业学院机械制造系。 邹家华于1991年出任国务院副总理,1992年10月兼任十四届中共政治局委员,于1998年3月卸下副 总理职务,任第九届全国人大常委会副委员长,至2003年3月退休。 邹家华在机械工业制造领域有着多年的领导工作经验,实施了一系列改革措施,促进了中国的机械 工业和汽车制造业发展,被誉为"稳健的改革者"。 他对中国汽车工业的发展做出了重要贡献,主要体现在战略决策和方向把控上。 他力主发展轿车工业,即使在国民经济面临挑战的时期,也顶住压力,认为汽车工业对国民经济有 重要的拉动作用。 邹家华提出中国轿车工业应沿着技术集约化和组织集团化的方向发展,走高起点、大批量、专业化 的道路,并强调要集中财力、物力和技术力量,统一规划,合理分工,通过技术引进和合资办厂等 模式,建立自主的轿车工业体系,主张国家应对轿车工业发展薄弱环节给予政 ...