卢放说，现在是中国汽车品牌崛起的千载难逢的良机。但如果 回到2019年岚图汽车刚开始打造时，面对一张白纸的新品 牌，谁也不知道能不能够做成。回忆起当时的感受，卢放坦承 那是自己职业生涯里的又一次豪赌。"万事开头难，再难也要 做，因为你不做永远没有机会，只要做了就在赢的路上。" 作者：王帅国 封图：企业供图 编者按：2025年，经济观察报以"我们的四分之一世纪"为年终特刊主题，旨在通过数十位时代亲 历者的故事，共绘一幅属于这段岁月的集体记忆图谱。 12月10日晚，岚图汽车董事长、党委书记卢放在北京钻石球场为品牌旗下的新车岚图追光L举办 了上市发布会，第二天早上刚过8点，他就赶到了我们和他提前约定的访谈地点——经济观察报 社。在做完此次访谈后，他又要马上飞回武汉。 这是卢放的日常。他的行程被安排的满满当当。他说，现在的中国汽车市场竞争环境复杂，每个身 处其中的人都不得不"卷"起来。 打造高端三脚的营销。 脚对于计中国文化 近来卢放一直在思考一件事：如何把中国文化、中国故事融入中国汽车品牌，打造一个在全世界范 围内能够叫得响的中国品牌。这听起来是一个宏大且难度很大的课题，但岚图已经开始这么做了。 2025年下半年， ...

"这种商业模式已经消亡。"大众汽车集团(中国)首席技术官托马斯·乌尔布里希称。 中国消费者说了算 乌尔布里希称之为"范式转变"。2022年，大众正式启动对华战略的最新一轮大调整。 该公司正专为中国的驾驶者开发车型——这些车可能永远不会出现在欧洲街头，但或会出口至中东及东 南亚。 随着新车型陆续上市，大众将验证这笔投资能否帮助其追上比亚迪、吉利等中国厂商，并夺回失去的市 场份额。 晨星欧洲汽车行业分析师瑞拉·苏斯金表示，这一策略对在华重获竞争力至关重要。 智通财经APP获悉，大众汽车(VWAGY.US)曾凭借超五成的市场份额在中国市场独占鳌头。如今，它却 选择在合肥——这座人口约一千万的中部城市，豪掷30亿欧元(约合35亿美元)，打造其除德国本土之外 规模最大的研发基地。这家德国汽车巨头正在中国这个全球规模最大且竞争最为激烈的汽车市场，下一 场"重注"。只是，这场豪赌究竟能否收获成效，仍是未知数。 这与外资车企在华运营数十年的模式截然不同：过去，它们把海外开发的车型直接国产，并向本土伙伴 输出技术。如今，这一套路已被迅速崛起的本土对手挤到边缘，后者大幅吞噬了外资品牌的销量。 过去五年，中国市场的剧变令外资车企节 ...

Core Insights - The article highlights the significant achievement of FAW-Volkswagen, marking it as the first domestic passenger car manufacturer to surpass 30 million units in production and sales, with the Jetta brand playing a crucial role in this milestone [2][10] Group 1: Jetta's Historical Significance - Jetta has become a symbol of the Chinese automotive society, with over 5.2 million units sold since its inception in 1991, reflecting its reliability and popularity among consumers [1][5] - The brand has established a legacy of durability, evidenced by records such as a taxi covering 1 million kilometers without major repairs, reinforcing its reputation for quality [7][9] Group 2: Recent Achievements and Brand Evolution - The launch of the Jetta VS8 alongside other models at the FAW-Volkswagen Changchun base signifies a new chapter in the company's history, showcasing its production capabilities [3][10] - Jetta has evolved from a single model to an independent brand with a diverse product lineup, including the VA3 sedan and the award-winning VS5 SUV, catering to various consumer needs [9][10] Group 3: Future Directions and Strategic Initiatives - FAW-Volkswagen aims to embrace the electric and intelligent transformation of the automotive industry, with plans to introduce four new electric vehicles under the Jetta brand in the next five years [10][12] - The company is committed to enhancing its product offerings and customer experience, focusing on local operations and leveraging domestic resources to meet the diverse demands of Chinese consumers [12]

Core Insights - FAW-Volkswagen has officially launched its 30 millionth vehicle, the FAW Audi A5L, marking it as the first passenger car manufacturer in China to surpass this milestone [1][3] - The event was attended by various dignitaries, highlighting the significance of this achievement in the context of Sino-German cooperation and the development of China's automotive industry [3] Group 1 - The milestone of 30 million vehicles signifies a new chapter in China's automotive industry, showcasing the benefits of open cooperation for industrial progress [3] - FAW-Volkswagen's growth trajectory reflects the deep integration of Sino-German automotive industries and China's transition from a "big automotive country" to a "strong automotive country" [4] - The company plans to launch nearly 30 new products in the next five years, with over 20 being new energy vehicles, continuing its strategy of "oil-electric hybrid" development [4] Group 2 - FAW-Volkswagen's R&D investment will average nearly 10 billion annually, focusing on intelligent driving and software, with its self-developed hybrid engine achieving a thermal efficiency of over 47%, a global leading level [4] - The company will explore new local operation models for its Jetta brand and implement an "outgoing, incoming, and upward" strategy for global expansion [4] - The achievement of 30 million vehicles is seen as a starting point for the company's transformation towards electrification, intelligence, and global market expansion [4]

Core Insights - FAW-Volkswagen has achieved a significant milestone by rolling off its 30 millionth vehicle, marking a key moment in Sino-German automotive cooperation [1][2] - The growth of FAW-Volkswagen is closely linked to the rise of the Chinese automotive industry, highlighting the importance of open collaboration for industrial progress [1] - The company aims to continue enhancing Sino-European economic cooperation and contribute to the high-quality development of the global and Chinese automotive industry [1] Company Overview - FAW-Volkswagen was established in 1991 as a large passenger vehicle manufacturing enterprise through Sino-German joint venture, currently offering over 30 models under the brands Volkswagen, Audi, and Jetta [2] - Over 34 years, FAW-Volkswagen has evolved from producing a single model, the Jetta, to becoming the first passenger vehicle manufacturer in China to exceed 30 million units in production and sales [2]

Core Points - FAW-Volkswagen has achieved a significant milestone by producing its 30 millionth vehicle, an Audi A5L, marking it as the first passenger car manufacturer in China to surpass this production figure [3][36] - The company has evolved over 34 years, starting from the production of its first vehicle, the Jetta, in 1991, to becoming a symbol of China's automotive industry growth and international cooperation [3][27] Group 1 - The 30 millionth vehicle was unveiled in Changchun, Jilin, on October 30, 2025, highlighting the company's extensive production history [3][36] - FAW-Volkswagen's journey began with the establishment of the company in February 1991, leading to the first Jetta rolling off the assembly line in December of the same year [4][6] - The Jetta has been a significant part of many families' lives in China, representing an accessible entry into car ownership for many [6][15] Group 2 - The company has transitioned from manual assembly to automated production lines, achieving 100% automation in welding processes, which signifies advancements in precision, efficiency, and environmental standards in Chinese automotive manufacturing [18][27] - FAW-Volkswagen has created over 500,000 jobs and contributed more than 730 billion yuan in taxes, showcasing its economic impact [27] - The collaboration between German engineering and the dynamic Chinese market has led to the establishment of five major production bases across the country [27][28]

Core Insights - FAW-Volkswagen is set to achieve the milestone of producing its 30 millionth vehicle on October 30, becoming the first passenger car manufacturer in China to reach this achievement [1] - The company has evolved from a single brand and model in 1991 to a comprehensive lineup of 33 models across three brands: Volkswagen, Audi, and Jetta, including both fuel and new energy vehicles [1] - Volkswagen has played a significant role in transforming China's automotive market from a "scarcity era" to a "popular era" with its classic models like Jetta and Bora [1] - Audi has pioneered the high-end car market in China, introducing innovations such as the extended wheelbase A6 (C5) in 1999 and is now focusing on smart luxury vehicles with the launch of the Q6L e-tron [1] Brand Developments - The Jetta brand has transitioned from a classic model to an independent brand, emphasizing German quality, and is launching the new mid-size SUV VS8, which has gained popularity for its high-quality design and comprehensive safety features [2] - Jetta plans to establish a new company to accelerate its transition towards new energy and intelligent vehicles, with a goal to introduce four new energy models by 2028 [2]

Core Insights - FAW-Volkswagen is set to celebrate the production of its 30 millionth vehicle on October 30, marking it as the first passenger car manufacturer in China to achieve this milestone [1][3] - The company has evolved from a single brand with one model to a comprehensive lineup of 33 models across three brands: Volkswagen, Audi, and Jetta, including both fuel and new energy vehicles [1][3] Industry and Company Development - FAW-Volkswagen has played a pivotal role in the deep integration of the Chinese and German automotive industries, introducing advanced manufacturing systems and localizing project management [3][6] - The company has contributed significantly to the modernization of China's automotive industry by adopting global standards and management practices, enhancing operational efficiency [6][8] Economic Contributions - With annual sales exceeding 1.6 million vehicles, FAW-Volkswagen has generated over 5.5 trillion yuan in cumulative revenue and contributed more than 730 billion yuan in taxes over 34 years, supporting over 500,000 jobs in the supply chain [6][8] - The strategic layout of its manufacturing bases in five cities has not only upgraded local manufacturing but also stimulated the regional economy [6][8] Green Initiatives - All six of FAW-Volkswagen's factories have been established as "waste-free factories," with two achieving near "zero carbon" standards, showcasing the company's commitment to sustainable development [8] Product and Market Evolution - The Volkswagen brand has been instrumental in transitioning Chinese consumers from a scarcity to a more widespread automotive market, with models like the Jetta and Bora leading the way [9][11] - Audi has pioneered the luxury car market in China, introducing innovations such as extended wheelbases and advanced electronic architectures, while Jetta is transitioning to a standalone brand with plans for new energy vehicles [11][13] Future Outlook - FAW-Volkswagen is poised to continue its journey in the automotive industry, focusing on innovation and practical efforts to contribute to the high-quality development of China's automotive sector [13]

Core Insights - FAW-Volkswagen has achieved a significant milestone by producing its 30 millionth vehicle, becoming the first passenger car manufacturer in China to reach this achievement, reflecting its leadership in the industry [1][2][12] - The company has evolved from a single brand with one model to a comprehensive portfolio that includes three brands (Volkswagen, Audi, and Jetta) and 33 models, showcasing its commitment to technological advancement and quality [1][2] Historical Development - Established in 1991, FAW-Volkswagen was the first modern passenger car manufacturer in China, introducing international technology and management practices to the domestic market [2][4] - Over 34 years, the company has expanded its manufacturing capabilities across five major bases in China, transitioning from a single model to a diversified product range that covers various market segments [2][4] Economic Impact - FAW-Volkswagen has significantly contributed to the automotive industry by creating over 500,000 jobs in the supply chain and paying more than 730 billion yuan in taxes [4] - The company has engaged over 1,900 upstream suppliers and 1,500 downstream dealers, demonstrating its extensive influence on the automotive ecosystem [4] Technological Advancements - The company has transitioned from technology importation to independent innovation, establishing rigorous research and development standards that have led to successful models like the Jetta [5][7] - FAW-Volkswagen is actively developing core technologies for electric and intelligent vehicles, including a new SOA electronic architecture and hybrid engines, positioning itself for future market leadership [8][10] Future Strategy - Starting in 2026, FAW-Volkswagen plans to launch 11 new models tailored for the Chinese market, including six electric vehicles, indicating a strong commitment to electrification [10] - The company aims to enhance its international presence, with its first batch of vehicles set to enter the Middle Eastern market, marking a significant step in its global expansion strategy [12]

Group 1: Acquisition and Strategic Partnership - China FAW Group Corporation (FAW) has acquired a 35.80% stake in Shenzhen Zhuoyu Technology Co., becoming the largest shareholder, while the original controlling shareholder, New Territory, will hold 34.85%, establishing a joint control relationship [1] - The equity cooperation indicates a shift from simple product procurement to deep collaboration between FAW and Zhuoyu Technology, aiming to build a new supply chain relationship to ensure technology implementation and ecological control [1] - The partnership is expected to reduce uncertainties in collaboration and ensure long-term strategic alignment, particularly important given the high investment and long development cycles associated with intelligent driving technology [1] Group 2: Diversified Cooperation in Intelligent Driving - FAW Group is deepening its layout in the intelligent driving sector by collaborating with multiple suppliers, including Horizon Robotics, Zhuoyu Technology, Huawei, and Momenta [2] - Compared to the equity control with Zhuoyu Technology, FAW's partnership with Horizon focuses on in-depth cooperation in intelligent driving solutions, while Huawei employs a HI cooperation model [2] - This diversified cooperation strategy allows FAW Group to maintain flexibility in its technological supply system and effectively respond to competitive pressures in the rapidly changing automotive industry [2] Group 3: International Expansion Efforts - FAW Group is accelerating its internationalization across logistics, production, and sales networks, with the first China-Europe freight train carrying high-end components for its brands departing for Europe [3] - The first batch of exported vehicles from FAW-Volkswagen, including the Magotan and Sagitar models, has officially rolled off the production line, targeting the Middle East market [3] - FAW has established a dedicated international automotive company to streamline its international operations, enabling quicker responses to market changes [3] Group 4: Future Goals and Challenges - FAW Group has set ambitious sales targets, aiming to exceed 5 million vehicle sales by 2030, with over 3 million being intelligent connected new energy vehicles [3] - The company also aims for over 200 million sales of its own brands and over 150 million sales of its own intelligent connected new energy vehicles, alongside a target of over 700,000 sales in overseas markets [3] - Achieving these targets will require overcoming challenges related to brand transformation, brand building, and international operations, particularly as the current sales base for new energy vehicles remains low [3]