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朗逸Pro:一口价到店还想要优惠,外观像帕萨特促使客户下单
车fans· 2025-12-12 00:29
Core Viewpoint - The article discusses the sales performance and customer demographics of the newly launched Volkswagen Lavida Pro, highlighting its market positioning and customer preferences since its release in 2008, which has seen over 6.5 million units sold [1]. Sales Performance - The dealership reported a daily customer flow of less than 20 groups, with only 1-2 groups specifically interested in the Lavida Pro [2]. - In November, the dealership sold a total of 103 vehicles, with only 2 units of Lavida Pro sold [2]. - The commission for selling a Lavida Pro is low, around 350 yuan for high-quality sales, and can drop to 200 yuan for non-registered sales [2]. Inventory and Configuration - There are currently 28 units of Lavida Pro in stock, with configurations including 12 units of the 1.5L version and 14 units of the 1.5T version [5]. - The most popular colors are white and black, with 17 and 11 units respectively [5]. Customer Demographics - The target customers for Lavida Pro are relatively young, valuing exterior and interior design, and showing a preference for fuel vehicles over electric ones [6]. - A notable customer case involved an older gentleman looking to replace an old Lavida, indicating brand loyalty and the desire for a modern vehicle [6][7]. Pricing and Discounts - The Lavida Pro is positioned with a one-price model, which some customers find acceptable, while others are waiting for discounts [11]. - The official pricing for various models ranges from 88,800 yuan to 145,977 yuan, with limited promotional offers available [11]. Competitor Analysis - The main competitors for Lavida Pro include Toyota Corolla, Honda Civic, and BYD Qin, with customers often coming in with a predetermined choice rather than comparing options [12]. - Customers are generally not comparing Lavida Pro with competitors, as they are drawn by the brand's reputation [12]. Customer Preferences - The most sought-after configurations are the 1.5L and 1.5T six-million versions, while lower and higher configurations are less popular due to perceived value issues [15]. - Customers prefer financing options with a five-year term, which offers a 15% interest rate with a 5% rebate [17]. Customer Feedback - Common complaints from customers include the inconvenience of hidden door handles and the small sunroof, with some expressing a preference for larger sunroofs like those in competing models [18]. - Regular maintenance costs for the 1.5L engine are approximately 655 yuan, while the 1.5T engine costs around 686 yuan [19]. Market Caution - There are warnings about scams targeting potential car buyers, with fraudulent companies offering prices significantly lower than market rates [21].
车质网11月国内汽车投诉榜出炉 奇瑞占第一
Xi Niu Cai Jing· 2025-12-08 06:12
近日,据车质网统计,2025年11月共受理车主有效投诉信息17961宗(其中含第三方平台和后装轮胎投诉共43宗),环比上涨3.3%,同比上涨33.6%。今年1- 11月累计投诉量更是创纪录地突破20万宗,较去年同期上涨32.3%。 具体到车型投诉排名,奇瑞汽车旗下风云A9L投诉量从10月的42宗激增至11月的394宗,增长近10倍,主要涉及"政策变动"与"新旧款迭代纠纷"。大量老车 主反映,在提车后短期内奇瑞便推出新款风云A9L,新款车型在配置上有所增加,但售价并未提高,这让刚购车的老车主感到权益受损,认为车企存在"消 费欺诈"嫌疑。 | | | | | 车质网2025年11月车型投诉前30排行榜 | | | | --- | --- | --- | --- | --- | --- | --- | | 排名 | 智能 | 2022 | | 2025年10月2025年11月 趋势 | | 典型投诉问题 | | | | | 投诉 | 投诉罪 | | | | 1 | 奇瑞汽车 | X ZA9L | 42 | 394 | 4 | 政策变动;新旧款迭代纠纷 | | 2 | 方程豹 | 钛7 | 7 | 181 | + | ...
月销2-3辆 丰田亚洲狮陷入困境
Xi Niu Cai Jing· 2025-11-26 04:09
Core Insights - The Toyota Asia Lion has faced a dramatic decline in sales, with only 3 units sold in September and 2 in October, indicating a survival crisis for the model [2] - Initially launched in April 2021 with a price range of 142,800 to 179,800 yuan, the Asia Lion aimed to fill a gap in the A+ market but has struggled to maintain momentum after an initial peak of 6,807 units sold in June 2021 [2] - Despite significant discounts, including a 40,000 yuan reduction bringing the starting price down to 101,800 yuan, the model has failed to recover its sales performance [2] Product Issues - The Asia Lion's dimensions (4720mm length, 1780mm width, 1435mm height, and 2750mm wheelbase) are no longer competitive in a market where larger sizes are preferred [2] - The width of the Asia Lion is comparable to the Corolla, while competitors like the Civic and Lavida exceed 1.8 meters, leading to a lack of differentiation in space and comfort [2][4] - The entry-level model lacks essential features such as a rearview camera and sunroof, and uses inferior materials, which do not meet consumer expectations for an A+ class vehicle [3] Pricing Strategy - The pricing strategy has been a significant misstep, with the Asia Lion priced nearly double that of competitors like the Lavida and Sylphy, which have starting prices below 70,000 yuan [3] - Consumers can opt for B-class vehicles like the Passat and Camry at similar price points, making the Asia Lion less appealing [3] Competitive Landscape - Consumers are increasingly rational in their purchasing decisions, favoring models that offer better features and value for money [4] - The Asia Lion's inability to stand out in terms of size, pricing, design, and configuration has led to its declining sales, despite the brand's reputation [4] - For Toyota to regain consumer interest in the Asia Lion, significant changes are necessary to address the current downward trend [4]
国产燃油车卖得怎么样?5位销售一起聊聊实际情况
车fans· 2025-11-05 00:30
Core Viewpoint - The rapid development of domestic new energy vehicles (NEVs) is notable, but there remains a significant demand for domestic fuel vehicles, indicating a complex market landscape [1]. Sales Performance - The best-selling fuel vehicle is the Xingrui, accounting for one-third of monthly sales, followed by Boyue L and Emgrand [3]. - The overall sales of fuel vehicles have remained stable compared to last year, but there is increased pressure from the growing interest in NEVs [4]. - The most popular fuel vehicles in the store include the M8, GS8, M6 series, and the Ying Su series, with Ying Su selling around 18-20 units monthly [6]. - The top-selling fuel cars are the fourth-generation CS75PLUS, CS55PLUS, and Yidong PLUS, collectively selling about 35 units monthly, representing over 65% of total sales [9]. Customer Demographics - Fuel vehicle buyers are predominantly middle-aged, with a mix of professions including factory workers, nurses, and teachers, often requiring vehicles for long-distance travel [3]. - The customer base for the Ying Su is diverse, including first-time buyers and retirees, with a general preference for the reliability of fuel vehicles over NEVs [6]. - Younger customers, often purchasing their first car, primarily consider fuel vehicles, with some interest in plug-in hybrids [10]. Market Trends - There is a noticeable decline in overall sales compared to last year, with profit margins also decreasing, leading to a push for additional services [7]. - The acceptance of NEVs is increasing, with customers recognizing the advantages in product configuration and overall purchase experience [7]. - The market for fuel vehicles is expected to improve slightly next year due to potential changes in tax policies and the reduction of subsidies for NEVs [13][15]. Competitive Landscape - Competing fuel vehicles include popular models like the Langyi and Suteng, with domestic brands such as Chery, GAC, and Changan being compared within similar price ranges [3]. - The lack of competitive pricing and product offerings in the NEV segment is noted, particularly in the 150,000 yuan price range, which is currently underserved [7]. - The best-selling fuel vehicles in the store include the Aiyue 5 and Aiyue 8, appealing to younger consumers due to their affordability and design [12].
一汽-大众3000万辆之后:待解自主品牌围攻考题
Bei Jing Shang Bao· 2025-11-02 13:28
Core Viewpoint - FAW-Volkswagen has become the first domestic automaker in China to achieve cumulative sales of over 30 million vehicles, marking a significant milestone in its 34-year history amidst a rapidly changing automotive market [1][4]. Group 1: Company Achievements - The launch of the FAW Audi A5L and the subsequent production of the 30 millionth vehicle highlight FAW-Volkswagen's growth from a single brand to a comprehensive matrix of three brands: Volkswagen, Audi, and Jetta, with over 30 models [1][3]. - Since its establishment in 1991, FAW-Volkswagen has expanded its production capabilities, with five major manufacturing bases and an annual production capacity of 2.55 million vehicles [3][4]. - The company achieved the milestone of 10 million vehicles in 2014 and 20 million in 2020, reaching 30 million just five years later, demonstrating its strong market performance [4]. Group 2: Market Challenges - The Chinese automotive market is undergoing significant changes, with the rise of new energy vehicles (NEVs) and increased competition from domestic brands like BYD, which has surpassed FAW-Volkswagen in sales [5][6]. - In 2022, the mainstream joint venture market saw a decline in new car retail sales by 15.7%, with FAW-Volkswagen facing pressure despite being a leading joint venture brand [5][6]. - In September, FAW-Volkswagen's wholesale volume was 143,000 units, a year-on-year decline of 3.8%, indicating the competitive pressures it faces in the market [6]. Group 3: Future Strategies - FAW-Volkswagen aims to achieve an annual sales target of 2 million vehicles, with plans to launch nearly 30 new products in the next five years, including over 20 new energy models [8][9]. - The company has signed a strategic cooperation agreement to introduce 11 new models tailored for the Chinese market, including six pure electric vehicles [9][10]. - Investment of approximately 10 billion yuan annually will be directed towards research and development, focusing on smart driving and software innovations, with a goal to significantly reduce project development cycles [10].
站在3000万辆起点,看中欧合作新时代
Guan Cha Zhe Wang· 2025-10-31 09:28
Core Insights - FAW-Volkswagen has achieved a significant milestone by producing its 30 millionth vehicle, the Audi A5L Pilot Edition, becoming the first passenger car manufacturer in China to surpass this production figure [1][3] - The achievement highlights China's robust market potential and the deep cooperation between Chinese and German automotive industries, reflecting a favorable business environment in China [3][5] Company Milestones - FAW-Volkswagen was established in 1991 as a joint venture between China FAW Group and Volkswagen AG, with the first vehicle, the Jetta A2, rolling off the production line in December of the same year [5] - The company reached the 1 million vehicle production mark in 2004, achieving this milestone in just 13 years [5] - By 2014, FAW-Volkswagen's production and sales exceeded 10 million units, marking a rapid growth from 1 million to 10 million in under a decade [5] Future Strategy - FAW-Volkswagen plans to accelerate its transformation in response to the electric and intelligent vehicle trends, facing increased competition in the automotive market [7] - A strategic cooperation agreement was signed in March 2023, focusing on new vehicle planning and accelerating the transition to electric and intelligent vehicles [7] - The company aims to introduce 11 new models tailored for the Chinese market by 2026, including 6 pure electric vehicles, 2 plug-in hybrids, 2 range-extended models, and 1 fuel vehicle [7][9] Product and Innovation Focus - FAW-Volkswagen will implement a "hybrid and electric co-prosperity" strategy, launching nearly 30 new products in the next five years, with over 20 being new energy vehicles [9] - The company will maintain an annual R&D investment of nearly 10 billion, focusing on intelligent driving and software innovations [9] Operational and Cultural Development - FAW-Volkswagen is exploring new localized operational models for the Jetta brand, leveraging local resources to enhance brand and product offerings [9] - The company has introduced a new corporate culture, emphasizing high-quality development and a commitment to customer-centric long-termism [10][12]
一汽-大众3000万辆整车即将下线 成国内首家达成乘用车企
Zhong Guo Jing Ying Bao· 2025-10-29 10:40
Core Insights - FAW-Volkswagen is set to achieve the milestone of producing its 30 millionth vehicle on October 30, becoming the first passenger car manufacturer in China to reach this achievement [1] - The company has evolved from a single brand and model in 1991 to a comprehensive lineup of 33 models across three brands: Volkswagen, Audi, and Jetta, including both fuel and new energy vehicles [1] - Volkswagen has played a significant role in transforming China's automotive market from a "scarcity era" to a "popular era" with its classic models like Jetta and Bora [1] - Audi has pioneered the high-end car market in China, introducing innovations such as the extended wheelbase A6 (C5) in 1999 and is now focusing on smart luxury vehicles with the launch of the Q6L e-tron [1] Brand Developments - The Jetta brand has transitioned from a classic model to an independent brand, emphasizing German quality, and is launching the new mid-size SUV VS8, which has gained popularity for its high-quality design and comprehensive safety features [2] - Jetta plans to establish a new company to accelerate its transition towards new energy and intelligent vehicles, with a goal to introduce four new energy models by 2028 [2]
3000万辆背后,一汽-大众树立合资合作新典范
Zhong Guo Qi Che Bao Wang· 2025-10-28 01:55
Core Insights - FAW-Volkswagen is set to celebrate the production of its 30 millionth vehicle on October 30, marking it as the first passenger car manufacturer in China to achieve this milestone [1][3] - The company has evolved from a single brand with one model to a comprehensive lineup of 33 models across three brands: Volkswagen, Audi, and Jetta, including both fuel and new energy vehicles [1][3] Industry and Company Development - FAW-Volkswagen has played a pivotal role in the deep integration of the Chinese and German automotive industries, introducing advanced manufacturing systems and localizing project management [3][6] - The company has contributed significantly to the modernization of China's automotive industry by adopting global standards and management practices, enhancing operational efficiency [6][8] Economic Contributions - With annual sales exceeding 1.6 million vehicles, FAW-Volkswagen has generated over 5.5 trillion yuan in cumulative revenue and contributed more than 730 billion yuan in taxes over 34 years, supporting over 500,000 jobs in the supply chain [6][8] - The strategic layout of its manufacturing bases in five cities has not only upgraded local manufacturing but also stimulated the regional economy [6][8] Green Initiatives - All six of FAW-Volkswagen's factories have been established as "waste-free factories," with two achieving near "zero carbon" standards, showcasing the company's commitment to sustainable development [8] Product and Market Evolution - The Volkswagen brand has been instrumental in transitioning Chinese consumers from a scarcity to a more widespread automotive market, with models like the Jetta and Bora leading the way [9][11] - Audi has pioneered the luxury car market in China, introducing innovations such as extended wheelbases and advanced electronic architectures, while Jetta is transitioning to a standalone brand with plans for new energy vehicles [11][13] Future Outlook - FAW-Volkswagen is poised to continue its journey in the automotive industry, focusing on innovation and practical efforts to contribute to the high-quality development of China's automotive sector [13]
从“开创者”到“引领者”,一汽-大众3000万辆背后的价值共创逻辑
Zhong Guo Jing Ji Wang· 2025-10-21 08:58
Core Insights - FAW-Volkswagen has achieved a significant milestone by producing its 30 millionth vehicle, becoming the first passenger car manufacturer in China to reach this achievement, reflecting its leadership in the industry [1][2][12] - The company has evolved from a single brand with one model to a comprehensive portfolio that includes three brands (Volkswagen, Audi, and Jetta) and 33 models, showcasing its commitment to technological advancement and quality [1][2] Historical Development - Established in 1991, FAW-Volkswagen was the first modern passenger car manufacturer in China, introducing international technology and management practices to the domestic market [2][4] - Over 34 years, the company has expanded its manufacturing capabilities across five major bases in China, transitioning from a single model to a diversified product range that covers various market segments [2][4] Economic Impact - FAW-Volkswagen has significantly contributed to the automotive industry by creating over 500,000 jobs in the supply chain and paying more than 730 billion yuan in taxes [4] - The company has engaged over 1,900 upstream suppliers and 1,500 downstream dealers, demonstrating its extensive influence on the automotive ecosystem [4] Technological Advancements - The company has transitioned from technology importation to independent innovation, establishing rigorous research and development standards that have led to successful models like the Jetta [5][7] - FAW-Volkswagen is actively developing core technologies for electric and intelligent vehicles, including a new SOA electronic architecture and hybrid engines, positioning itself for future market leadership [8][10] Future Strategy - Starting in 2026, FAW-Volkswagen plans to launch 11 new models tailored for the Chinese market, including six electric vehicles, indicating a strong commitment to electrification [10] - The company aims to enhance its international presence, with its first batch of vehicles set to enter the Middle Eastern market, marking a significant step in its global expansion strategy [12]
【联合发布】一周新车快讯(2025年10月11日-10月17日)
乘联分会· 2025-10-17 08:47
Core Viewpoint - The article provides a comprehensive overview of new car models set to launch in October 2025, detailing specifications, pricing, and market segments for various manufacturers [2][4][6]. Group 1: New Car Launches - FAW-Volkswagen is set to launch the Sagitar and Magotan on October 10, 2025, both classified as A NB with no major engineering changes, priced between 14.99 and 20.69 million yuan [2][17]. - Geely Auto will introduce the Xingyuan on October 10, 2025, an AO HB model with a price range of 6.88 to 9.88 million yuan, featuring electric powertrains [22][25]. - BYD will launch the Seal 05 DM-i on October 11, 2025, an A NB model priced at 7.98 million yuan, equipped with a 1.5L plug-in hybrid engine [30][33]. - The Hongqi Guoyao from FAW Car will debut on October 11, 2025, as a D SUV with a price range of 156.00 to 166.00 million yuan, featuring a 4.0T engine [38][41]. - The Zeekr 001 from Geely will launch on October 11, 2025, as a C HB model priced between 26.98 and 32.98 million yuan, featuring electric powertrains [46][49]. Group 2: Specifications and Features - The Sagitar features a 1.5T engine with a DCT7 transmission, dimensions of 4,791mm x 1,801mm x 1,465mm, and a wheelbase of 2,731mm [9]. - The Magotan offers two engine options: a 1.4T and a 2.0T, with dimensions of 4,866mm x 1,832mm x 1,479mm and a wheelbase of 2,871mm [17]. - The Xingyuan has a length of 4,135mm (or 4,155mm), width of 1,805mm, and height of 1,570mm, with a wheelbase of 2,650mm [25]. - The Seal 05 DM-i has dimensions of 4,780mm x 1,837mm x 1,515mm and a wheelbase of 2,718mm, featuring a 1.5L engine and E-CVT transmission [30][33]. - The Hongqi Guoyao measures 5,695mm x 2,095mm x 2,010mm with a wheelbase of 3,309mm, powered by a 4.0T engine [38][41]. Group 3: Market Segments - The new models span various market segments, including A NB, B NB, C HB, and D SUV, indicating a broad strategy to capture different consumer preferences [2][4][22]. - The pricing strategy reflects a competitive approach, with models like the Xingyuan targeting budget-conscious consumers while the Hongqi Guoyao aims at the luxury segment [25][38].