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从亳州到世界:古井贡酒的“世博情缘”与全球表达
Tai Mei Ti A P P· 2025-09-30 02:22
9月,古井贡酒在日本接连上演两场美酒盛宴 ——26日亮相大阪世博会,28日亳州—东京经贸合作交流 会暨古井贡酒·年份原浆中国酒文化全球巡礼(日本站)再续华章。从文化展演到经贸签约,从新品发 布到机构揭牌,作为中国白酒"出海"先行者,古井贡酒始终以酒为媒,展现中国白酒的品质硬实力,搭 建起中外文明互鉴的桥梁,为中国白酒国际化写下生动注脚。 双场盛事连台:创新演绎中国酒文化 (图源:企业供图,下同) 自千年贡酒的荣耀传承,到成为世博官方合作伙伴的崭新跨越,古井贡酒以文化为舟楫、品质为根基, 在全球化浪潮中劈波斩浪。依托"中国酿·世界香"的战略视野,古井贡酒持续向国际舞台传递中国白酒 的文化魅力,彰显中国白酒的品质硬实力。 继今年6月2日古井贡酒首次以企业日身份亮相大阪世博会后,古井贡酒9月又在日本接连举办两场重要 活动,进一步深化其国际化布局与中国白酒文化传播路径。 9月26 日,"古井贡酒・年份原浆企业日"暨 "汉、唐、宋、明"新品全球上市仪式在大阪世博会中国馆举 行。古井贡酒在现场通过现代艺术演绎传统酿技,展现从制曲到陈酿的千年智慧,呈现古井贡酒技艺根 基《九酝酒法》生生不息的传承。 作为2025大阪世博会中 ...
当非遗邂逅世博:古井贡酒以年份原浆与国潮新品开启国际化突围
Zhong Guo Jing Ying Bao· 2025-09-29 10:41
Core Viewpoint - The event marks the international launch of Gujinggongjiu's "Han, Tang, Song, Ming" product series and the promotion of its vintage raw liquor, signifying a significant step in the internationalization of Chinese liquor, particularly in the Japanese market [4][13]. Group 1: Strategic Choices - Gujinggongjiu's choice to launch at the Osaka Expo leverages the global influence of the event to enhance brand recognition while combining "national trend + high-end" strategies [6]. - The company presented a cultural performance and donated a commemorative liquor to the China Pavilion, integrating cultural dissemination with commercial activities [6][10]. Group 2: Product Lines - The vintage raw liquor series targets the high-end and collectible market, utilizing traditional brewing techniques and Ming Dynasty cellar resources to create a quality barrier, suitable for business gifts and core liquor enthusiasts [7]. - The "Han, Tang, Song, Ming" series emphasizes cultural symbols and visual expression, appealing to the curiosity of younger overseas consumers [7]. Group 3: Market Expansion - Gujinggongjiu has established a "dual-driven" internationalization model, focusing on high-end product lines in Japan's political and business sectors, as well as retail and e-commerce for the national trend series [11]. - The company aims to transition from merely exporting products to embedding itself within local consumption circles, supported by partnerships with local distributors and networks [11][13]. Group 4: Future Outlook - As the international standardization of Chinese liquor accelerates, Gujinggongjiu's brand influence is expected to grow, reflecting the broader trend of Chinese liquor moving onto the global stage [13].
再度亮相大阪世博会,古井贡酒携国潮新品续写中国品牌硬实力
Bei Ke Cai Jing· 2025-09-29 05:23
Core Viewpoint - Gujinggongjiu is leveraging its participation in the 2025 Osaka World Expo to promote Chinese liquor culture globally, showcasing its traditional brewing techniques and modern innovations in green and intelligent manufacturing [1][3][10]. Group 1: Event Participation and Product Launch - Gujinggongjiu hosted two corporate days at the China Pavilion of the Osaka Expo, highlighting its role as the only official partner to do so for five consecutive expos [1][8]. - The company launched four new products, "Han, Tang, Song, Ming," during the second corporate day, emphasizing a modern interpretation of Chinese liquor culture [4][6][7]. Group 2: Cultural Promotion and Brand Identity - The events aim to bridge cultural exchanges, showcasing the essence of Chinese heritage and craftsmanship through liquor [1][3][10]. - Gujinggongjiu's commitment to promoting Chinese liquor culture aligns with the expo's theme of building a community of life between humans and nature [3][10]. Group 3: Innovation and Sustainability - The company emphasizes "green brewing" and "intelligent manufacturing," integrating traditional methods with modern technology to enhance production efficiency and product quality [10][11]. - Gujinggongjiu is focused on sustainable practices, from sourcing high-quality raw materials to utilizing ancient well water for brewing, ensuring a premium product [10][11]. Group 4: Social Responsibility and Global Outreach - Gujinggongjiu is dedicated to showcasing its hometown, Bozhou, and its rich cultural heritage while promoting local brands internationally [12][14]. - The company is actively engaging in global cultural exchanges, including events in Tokyo, to further its mission of spreading Chinese liquor culture worldwide [14][15].
17年狂赚超38倍!股神巴菲特突然清仓比亚迪,芒格称王传福比爱迪生更厉害【附比亚迪企业分析】
Qian Zhan Wang· 2025-09-22 08:36
(图片来源:摄图网) 据外媒报道,9月21日晚间,沃伦・巴菲特旗下的伯克希尔・哈撒韦已完全退出其在比亚迪的投资。伯克希 尔发言人也证实比亚迪股份确实已全部售出。 对此,9月22日早间,比亚迪公关总经理李云飞公开回应称,2022年8月,伯克希尔便开始陆续减持其于2008 年购买的公司股票,去年6月其持股就已在5%以下了。股票投资,有买就有卖,这是很正常的事情,并感谢 芒格和巴菲特对比亚迪的认可,也感谢过去17年的投资、帮助和陪伴,为所有的长期主义点赞。 在2017年的一次采访中,巴菲特谈到了当年决定投资比亚迪经过。他表示投资比亚迪不是他的决定,而是其 好友查理·芒格强列推荐。巴菲特表示,查理·芒格以往总会顺着他的意思,赞同他的提议,但只有两次和他 拍了桌子,让他"买买买",其中一次是入股比亚迪。 巴菲特回忆称:"有一天查理·芒格打电话给我说,我们必须投资比亚迪,王传福比爱迪生更厉害。我说,凭 这一点还不足以投资比亚迪。查理说,王传福是爱迪生与韦尔奇结合体。我说,好吧,你对比亚迪的喜爱越 来越热烈了,但还不足以让我投资。但不管怎样,查理坚持要买比亚迪。" 2008年9月26日,在芒格的积极推动下,巴菲特通过伯克希 ...
比亚迪总工,提名候选中国院士了
Xin Lang Ke Ji· 2025-08-21 08:04
Core Viewpoint - BYD's chief engineer, Lian Yubo, has been nominated for the Chinese Academy of Engineering, highlighting his significant contributions to the automotive and new energy sectors in China [2][30]. Group 1: Lian Yubo's Background and Career - Lian Yubo, born in December 1964, initially pursued a career in aviation before transitioning to the automotive industry [4][5]. - He joined BYD in 2004 after a successful career at various automotive companies, where he developed significant expertise in vehicle design and engineering [18][24]. - Lian played a crucial role in establishing BYD's vehicle manufacturing processes and led the development of several successful models, including the F3, which became the fastest-selling model in its category [24][28]. Group 2: Contributions to BYD and the Industry - Under Lian's leadership, BYD developed key technologies such as the DM-i hybrid technology and the blade battery, which have been pivotal in the company's rise to prominence in the new energy vehicle market [26][28]. - Lian's engineering team was responsible for the successful launch of BYD's first dual-mode electric vehicle, the F3DM, and the pure electric e6, which showcased BYD's innovative capabilities [26][30]. - BYD's transformation from a secondary player to a leading automotive manufacturer, achieving sales of 4 million vehicles, can be attributed to Lian's strategic vision and technical expertise [28][30].
比亚迪日本扩张迅猛,年内门店将破百家,日媒感叹:比亚迪特斯拉主导日本电车转型
Qian Zhan Wang· 2025-07-22 04:46
Core Insights - Tesla and BYD are accelerating their expansion into the Japanese electric vehicle (EV) market, potentially leading the country's EV transformation [2] - Tesla plans to increase its store count in Japan from 23 to 50 by the end of 2026, with the possibility of expanding to 100 stores [2] - In the first half of 2025, Tesla's sales in Japan are expected to grow by 70% year-on-year to approximately 4,600 vehicles, showcasing strong growth momentum [2] - In contrast, Japan's domestic automakers are lagging behind, with the country's EV penetration rate being low compared to other developed nations [2] - Japan's EV sales in the first half of 2025 were only 27,321 units, a 7% year-on-year decline, marking two consecutive years of negative growth [2] - Japanese consumers have primarily favored hybrid vehicles, resulting in the lowest penetration rate for pure electric vehicles among developed countries [2] - The global EV market is increasingly dominated by a few key players, with Tesla leading through technological innovation and global presence, while BYD excels in the Chinese market and commercial vehicle sector [2] Company Profiles - **Tesla**: A globally recognized electric vehicle manufacturer based in the U.S., led by Elon Musk, focusing on clean energy and electric transportation. Tesla produces high-performance electric vehicles, including Model S, Model 3, Model X, and Model Y, and is involved in energy storage and solar power [2] - **BYD**: A leading Chinese electric vehicle manufacturer established in 1995, headquartered in Shenzhen. BYD produces a wide range of electric vehicles, including passenger cars and commercial vehicles, and has introduced the world's first electric bus [2] - **NIO**: A high-end electric vehicle manufacturer from China, focusing on luxury electric SUVs and innovative battery-swapping technology to address charging time concerns [2] - **Volkswagen Group**: The largest automotive manufacturer globally, headquartered in Germany, committed to electric vehicle production through its ID series, including ID.3, ID.4, and ID. BUZZ [2] - **Mercedes-Benz**: A high-end automotive brand under Daimler AG, known for its EQ series of electric vehicles, including EQC, EQA, EQB, and EQS, covering various market segments [2] Market Overview - The global electric vehicle market is characterized by a "dual-core" driving pattern led by China and the U.S. In 2022, global sales exceeded 10.52 million units, with China holding a 24.4% market share, followed by Europe at 17.3%. Japan and India have penetration rates below 5% [2]
新能源公务车市场洗牌,比亚迪为何成为最大赢家?
商业洞察· 2025-06-30 09:06
Core Viewpoint - The article highlights the significant transformation in the new energy government vehicle market, with BYD emerging as a dominant player, maintaining its position as the top choice for government procurement of new energy vehicles for two consecutive years [1][6]. Group 1: Government Procurement Rankings - In the 2024 government procurement new energy vehicle rankings, BYD holds a leading market share of 26.09%, followed by GAC Group at 20.83% and SAIC Group at 16.87% [2]. - Over the past three years, BYD's average market share in new energy government vehicle sales has reached 28.02%, indicating that for every four new energy vehicles purchased by the government, one is a BYD [3]. Group 2: Factors Contributing to BYD's Success - The high standards for government vehicle procurement, likened to a "college entrance examination" for cars, emphasize the need for vehicles that are both aesthetically pleasing and durable [4]. - BYD's success in becoming the preferred choice for government vehicles is attributed to its advanced technology, including the safety of its blade battery, fuel efficiency of the DM-i system, stability of the cloud platform, and the intelligent driving assistance of the "Tian Shen Zhi Yan" system [4]. - Popular BYD models such as Sea Gull, Qin, Song, and Han have been successfully utilized for various government functions, showcasing both practicality and prestige [4]. Group 3: Market Recognition and Future Outlook - BYD's position as the leading sales champion in China's new energy vehicle market is reinforced by government policies favoring domestic brands, further enhancing its appeal in the public sector [6]. - The article expresses confidence that more Chinese brands will follow BYD's example, leveraging technology to demonstrate the strength of Chinese manufacturing on a global scale [6].
日产汽车,昔日辉煌难再续?
Hu Xiu· 2025-06-10 06:49
Core Viewpoint - Nissan is facing significant operational challenges, leading to a large-scale layoff of 20,000 employees, approximately 15% of its workforce, primarily due to a drastic decline in sales in the Chinese market, which fell by 12.2% in fiscal year 2024, totaling around 690,000 units sold [1][3][5]. Group 1: Sales Performance - Nissan's sales in China have been declining for six consecutive years, with a notable drop from approximately 1.38 million units in 2021 to 1.045 million in 2022 (down 22.1%), further decreasing to 793,000 in 2023 (down 24.2%), and reaching only 696,000 in 2024 (down 12.2%) [3][4][5]. - The company's market share in China has decreased from around 6% a few years ago to less than 4% in 2023, while the overall passenger vehicle market grew by 5.6% to 21.7 million units [6][3]. Group 2: Internal Challenges - The decline in Nissan's performance is attributed to slow decision-making and strategic missteps by the management team following Carlos Ghosn's departure, leading to a lack of innovation and product development [2][9][10]. - Nissan's product lineup is heavily reliant on an aging model, the Sylphy sedan, with over 99% of its sales still coming from traditional fuel vehicles, indicating a significant delay in the transition to electric vehicles [6][10][11]. - The company has faced internal turmoil, including management instability and governance issues, which have hindered its ability to respond effectively to market changes [12][13]. Group 3: Market Environment - The Chinese automotive market is undergoing a significant shift towards electrification, with local brands capturing over 90% of the new energy vehicle market share, while Nissan's presence in this segment remains minimal [14][15]. - In 2023, the sales of new energy vehicles in China reached 7.748 million units, growing by 36.5%, while Nissan's electric vehicle offerings have been limited, resulting in negligible sales impact [14][15]. - The competitive landscape has intensified, with local brands like BYD achieving substantial sales growth, further pressuring Nissan's market position [15][16]. Group 4: Future Strategies - Nissan is at a crossroads, facing potential outcomes of gradual exit, decisive transformation, or a struggle for resurgence in the Chinese market [18][19]. - The company has announced plans to invest 10 billion RMB in China and aims to launch 10 new models by 2027, indicating a commitment to revitalizing its product offerings [20][21]. - To regain market share, Nissan may need to adopt aggressive pricing and service strategies, balancing short-term profitability with long-term brand recovery [22][21].
车企10强座次新变
汽车商业评论· 2025-05-04 13:33
Core Viewpoint - The article analyzes the sales performance of major Chinese automotive groups in March and the first quarter of 2023, highlighting the growth trends and competitive dynamics within the industry. Group 1: Q1 Sales Performance - In Q1 2023, BYD led the sales with 980,000 passenger vehicles sold, a year-on-year increase of 57% [7] - Geely Holding ranked second with 946,627 vehicles sold, up 31% year-on-year [7] - SAIC Group came in third with 945,000 vehicles sold, reflecting a 13.3% increase [7] - The top ten Chinese automotive groups saw seven increase in sales and three decrease, indicating a stable growth trend in the industry [8] Group 2: April Sales Updates - Great Wall Motors reported April sales of 100,061 vehicles, a 5.55% increase year-on-year [11] - Geely's April sales reached 234,112 vehicles, up 53%, with 125,563 of those being new energy vehicles, marking a 144% increase [11] - BYD's total sales for April were 380,089 vehicles, a 21.3% increase, with passenger vehicle sales at 372,615, up 19.4% [11] - China FAW Group's April sales surpassed 238,700 vehicles, a 3.5% increase, continuing its steady growth [12] Group 3: New Energy Vehicle Trends - Geely's new energy vehicle sales accounted for 54% of its total sales in April [11] - Chery Group's new energy vehicle sales surged by 85.5% year-on-year [16] - BYD's new energy vehicle sales contributed significantly to its overall growth, with multiple models achieving high sales figures [12] Group 4: Competitive Landscape Among New Forces - Leap Motor led the new forces with April deliveries of 41,039 vehicles, a 173% increase [21] - Xpeng Motors delivered 35,045 vehicles in April, a 273% increase [21] - Li Auto's April deliveries reached 33,939 vehicles, up 31.6% [21] - NIO delivered 23,900 vehicles in April, reflecting a 53% year-on-year increase [21]