Core Viewpoint - The article discusses the launch of the new automotive brand "Yijing" by Dongfeng Motor and Huawei QianKun, emphasizing its focus on family-oriented smart vehicles and the integration of advanced technology to meet user needs [2][6][22]. Group 1: Brand Launch and Collaboration - The "Yijing" brand will debut its first model at the Beijing Auto Show in April 2026 [29]. - The brand name "Yijing" was co-created by users, symbolizing brightness, beauty, hope, and a space of wisdom [2]. - Dongfeng Motor and Huawei QianKun have established a deep collaboration, leveraging their strengths to create a brand that focuses on user-centered design and advanced technology [6][10]. Group 2: Market Context and Competition - The Chinese automotive market is shifting towards smart and family-oriented vehicles, with increasing competition among brands targeting family travel scenarios [4][5]. - The current market is characterized by intense competition, with many brands lowering prices and emphasizing product features, leading to significant product homogeneity [5][6]. - The article highlights the need for automotive companies to build comprehensive capabilities in R&D, manufacturing, and supply chain management to succeed in the evolving market [5][10]. Group 3: Technological Integration and User-Centric Design - Yijing aims to provide a new travel experience for families by integrating Huawei's advanced driving technology and smart cabin features [6][20]. - The collaboration has resulted in a robust ecosystem, with Huawei QianKun's intelligent driving system achieving significant milestones, including 5.81 billion kilometers of assisted driving mileage [20]. - The development process emphasizes user feedback, with a focus on creating products that genuinely meet family needs rather than merely stacking features [22][25]. Group 4: Future Outlook and Strategic Positioning - The article suggests that the next year will be critical for evaluating the success of Yijing's first product, as the market becomes increasingly competitive [31][32]. - Yijing's approach of user co-creation and system integration may provide a differentiated advantage in the crowded automotive market [32][33]. - The brand is positioned to potentially disrupt the automotive landscape in China, with expectations of becoming a dark horse in the industry [33][34].

Group 1 - Huawei's QianKun ecosystem conference on November 20 saw the official launch of the new high-end smart electric vehicle brand "Qijing" by GAC Group and Huawei, with plans to release two models next year [1] - GAC Group announced the appointment of Liu Jiaming as the CEO of the "Qijing" brand on September 25, responsible for brand strategy, product planning, market expansion, and operational management [1] - Liu Jiaming confirmed on social media on October 15 that the first model under the "Qijing" brand has completed its design [1] Group 2 - The launch event also introduced a new brand named "Yijing," developed by Dongfeng and Huawei QianKun, expanding the collaboration between Huawei and automotive companies to a total of five brands [2]