12月15日，山东得利斯食品股份有限公司（简称：得利斯）官宣与新加坡陆福投资私人有限公司（简称：陆福投资），正式签署战略合作协议。 据悉，得利斯与陆福投资双方，将整合在产品研发、智能制造、跨境投资与本地化运营等领域的核心优势，共同推动产业国际化协同与市场深度拓展。 值得关注的是，此次并非得利斯首次出海。作为山东地区的食企龙头之一，得利斯积极把握市场机会，早已开始陆续布局全球市场，且随着此次对新加坡 市场的布局的推进，其全球版图亦在逐渐补齐。 01 精准"出海"， 得利斯描绘"全球清真版图" 昨日，昌乐县委书记王骁，昌乐县政府党组成员、副县长褚光斌，昌乐县乔官镇党委书记刘向文，新加坡商会山东分会原会长、顾问，新加坡陆福投资私 人有限公司总经理洪荣利，得利斯集团党委书记、董事长郑思敏，得利斯运营中心总监兼海外事业部总经理刘海瑛等齐聚山东潍坊，共同见证得利斯与陆 福投资的重要时刻。 会上，郑思敏与洪荣利作为签约双方的代表，分别讲述了双方合作的意义。 郑思敏表示，得利斯近年来围绕食品创新研发、生产技术升级和全链条质量管控体系建设持续投入，具备满足多元化国际市场需求的能力。新加坡陆福投 资私人有限公司深耕中国农业与食品 ...

Core Viewpoint - The company is actively exploring emerging markets and consumer scenarios, focusing on product innovation and optimizing product competitiveness through digital tools and data analysis [2] Group 1: Company Strategy - The company is committed to building a green industrial system centered on deep processing of meat products [2] - Future plans include stabilizing slaughtering operations, expanding deep processing of meat products, and rapidly developing the scale and market layout of prepared dishes [2] Group 2: Product Development - The company has launched several new products, including "Good Meat" old ham, fragrant water-fried chicken, and juicy grilled sausages, which have received positive market responses [2] - Mainstream products are also well-received by consumers, indicating strong market acceptance [2] Group 3: Operational Focus - The company aims to enhance its food and health business segments by focusing on industry chain collaboration, brand upgrading, digital transformation, and international market expansion [2] - Continuous improvement of operational levels is a key objective for the company moving forward [2]

Group 1: Business Expansion and Market Strategy - The company is preparing to establish a presence in South Africa and is developing products tailored to local dietary habits while pursuing necessary certifications [2] - In 2025, the company plans to focus on expanding into Southeast Asia, the Middle East, and Europe, aiming to enhance its international market presence [2] - The company is actively exploring new cooperation models in both B2B and B2C channels, enhancing its marketing strategies through traditional retail and online platforms [3][4] Group 2: Product Development and Competitive Advantage - The company has a competitive edge in the prepared food sector due to its early entry, strong brand recognition, and commitment to food safety, having received multiple quality awards [5][6] - As of the end of 2024, the company has a total prepared food production capacity of 180,000 tons across Shandong and Shaanxi, showcasing significant regional advantages [6] - The company is investing in R&D, with a focus on innovative product development and maintaining high standards of food safety and quality [6][9] Group 3: Marketing and Consumer Engagement - The company is enhancing its marketing network by strengthening partnerships with key clients in the restaurant, hotel, and retail sectors, while also expanding its online presence through e-commerce and live streaming [7][10] - To address the low recognition of its products among younger consumers, the company is implementing targeted marketing strategies and developing products that meet their health and convenience preferences [7] - The company has established flagship stores on major e-commerce platforms and is actively engaging with influencers to broaden its market reach [10] Group 4: Financial Performance and Shareholder Engagement - The company has repurchased 8 million shares as part of its employee stock ownership plan, with plans to continue this initiative within the designated timeframe [9] - The company is committed to enhancing shareholder returns through high-quality development and improving operational efficiency [9][10] - Future strategies include increasing transparency in information disclosure and strengthening investor relations to boost market confidence [10]

Group 1 - The core viewpoint of the articles highlights the successful sales performance of Delisi products during live streaming events, indicating strong market demand and brand recognition [1][2] - On April 28, Delisi's GMV exceeded 8 million yuan, with the new product "Chunxiang Water-Fried Chicken Fillet" selling over 2.21 million bags, showing growth compared to the previous day [1] - The brand achieved a total GMV of over 15.5 million yuan over two days, showcasing the effectiveness of collaboration with popular live streaming platforms and influencers [1] Group 2 - Delisi's strong product capabilities and precise market demand understanding are key to its successful brand expansion [2] - The company plans to leverage its supply chain advantages and nationwide factory capacity to innovate and develop high-end products tailored for individual and family consumption [2] - The successful performance in live streaming e-commerce validates Delisi's ability to adapt to new consumer scenarios, providing a model for traditional food companies' digital transformation [2]