2025年末，一抹明晃晃的 "健康黄" 席卷饮品市场，姜黄饮凭借 "抗炎神水" 的标签，完成了从东方香料到网红饮品的跨界，更实现了从欧美 "白人饭" 到 亚洲消费者餐桌的 "出口转内销"。 各大商超货架频繁售空，相关电商平台数据显示，大促期间销量环比9月暴涨14倍，这股热潮背后，是年轻人对健康的迫切追求，还是商家精心营造的消 费陷阱？ 农业农村部食物与营养发展研究所研究员朱大洲指出，姜黄和生姜虽外观相似，但属于不同植物，姜黄的标志性成分是姜黄素，生姜则是姜辣素，这是两 者的根本区别，不能混为一谈。 抗炎功效？理想与现实的巨大落差 姜黄饮的核心卖点 "抗炎"，并非完全是空穴来风的营销话术。 姜黄的活性成分姜黄素，在实验室细胞实验与动物实验中，确实展现出一定的抗炎、抗氧化潜力。《中华医学杂志》2024年综述指出，姜黄素能抑制肿瘤 坏死因子α、白细胞介素6等炎症因子，减缓氧化应激；2023年《国际皮肤病学杂志》的系统性回顾显示，姜黄素对湿疹、痤疮等慢性炎症性皮肤病有改 善作用，这也与《新修本草》中记载姜黄"除风热、消痈肿"的传统功效形成了现代科学呼应。但从实验室结论到人体实际获益，中间隔着三重难以逾越的 鸿沟，这一 ...

"任何一种调料做成饮料，应该都很难喝，但是姜黄粉算是在所有调料里一骑绝尘的难喝。" 喝完一杯姜黄饮之后，左晴如此描述它的味道，补充了一句："类比一下，就是把八角大料磨成粉喝下去。" 饮整体销量环比9月增长14倍。"抗炎暖胃""提神醒脑""富含VC"等评价，都是出现在产品评论区的高频关键词。 与姜黄饮的火爆程度相对，针对姜黄饮是否具有抗炎效果的质疑也随之浮现。这款新晋的饮品界网红，是又一种乘风 而起的超级食物，还是又一个收割中产的健康税？ 姜黄饮的走红，多少沾了点"白女饮食玄学"的光。当Instagram上的健康博主们把来自东方的神秘力量从咖喱锅里捞出 来、捧成抗炎神水时，这股风就算正式刮起来了。 2025年年尾，这抹明晃晃的"健康黄"漂洋过海，凭借特殊的口感杀进饮品赛道，跟上它众多"前辈"的脚步，完成了从 白人饭到亚洲胃的"出口转内销"。至于它喝起来到底像不像炖肉料包，那已经是后话了。 社交媒体上，不少人用"猎奇""难以下咽"来形容姜黄饮的味道。也正因其味道难以被接受，从姜黄气泡水到姜黄奶， 从姜黄拿铁到姜黄汽水，不死心的人们纷纷研发出了一系列衍生的稀释版喝法。 在健康风潮的加持下，再难喝的饮料也会有人买单。 ...

| | ml/每瓶 | 价格(元/瓶) | | --- | --- | --- | | 浓浓姜黄饮 | 50 | 16.7 | | 麦黄生麦行稼汁 | 125 | 12.9 | | 口姜黄饮(加浓版) | 60 | 11.7 | | HPP姜黄生姜柠檬汁 | 100 | 8.9 | | HPP姜黄生姜柠檬汁 | 120 | 6.9 | | 差黄生姜柠檬饮 | 30 | 5.7 | | | 30 | 2.33 | 姜黄饮系列产品普遍呈现出"小容量、高单价"的特点。 深圳商报记者李佳佳文/图 口感辛辣古怪，价格堪比高端果汁。近日，姜黄饮突然成了"养生顶流"，山姆、盒马等一些大型超市屡屡卖 断货，各大直播间和博主们以"抗炎"为噱头，也纷纷分享起姜黄饮。 根据天猫双11数据，姜黄饮整体销量环比9月增长14倍。瞄准中产健康刚需的燕麦奶巨头Oatly，也在不久前 推出了姜黄燕麦奶。这瓶小小的"黄金液体"到底有啥魔力？记者近日展开调查。 养生叙事加持 记者随后来到盒马(红山6979)线下店铺看到，一款100毫升的HPP姜黄生姜柠檬汁标价8.9元。据店员透 露，"HPP姜黄生姜柠檬饮"是盒马2025年推出的，这款产品上市后迅 ...

Group 1 - Indian Prime Minister Modi expressed a vision for every household globally to have Indian food products on their tables, highlighting the government's push for food exports as a key strategy for economic growth [1][2] - The Indian government aims to boost food exports to over $51.9 billion by 2024, with significant investments in food processing and the establishment of around 200 food parks, targeting to become one of the top five food exporters by 2030 [1][2] - The strategy is seen as a way to enhance agricultural and manufacturing sectors, expand international trade, and elevate India's cultural influence globally [2] Group 2 - India's food export ambitions face external threats, particularly from U.S. sanctions against Russia, which could impact India's energy imports and economic stability [4][5] - Ongoing trade negotiations with the U.S. may require India to make concessions in sensitive areas like agriculture and dairy, potentially affecting its food export strategy [5] - Internally, the Indian food industry is struggling with the need for a comprehensive industrial chain to support food exports, as the government's Production Linked Incentive (PLI) scheme has not yielded the expected results [6][7] Group 3 - The PLI scheme, aimed at attracting foreign investment and enhancing manufacturing, has seen a decline in manufacturing's share of GDP, raising concerns about its future [7] - The Indian government has adopted protectionist measures in response to industry challenges, which may hinder the import of food products from other countries, reflecting a lack of self-critique and proactive solutions [7][8] - Addressing fundamental issues such as food safety is crucial for India's goal of becoming a global food exporter, suggesting a need for a more focused approach rather than a broad strategy [8]