七鲜、小象超市也迅速跟上，纷纷推出了自己的姜黄饮品。 中产唯一挚爱燕麦奶品牌OATLY也推出了自己的新品——姜黄燕麦奶。 今年双十一，只要打开一个有些体量的直播间就能见到"姜黄饮"的身影，在小红书上搜索"姜黄饮"，相关话题度高达304w＋。 最近，中产界来了个新顶流： 姜黄。 一个和羽衣甘蓝、巴西莓粉一样，写作超级食物，译作健康的东西——没有人能说清楚姜黄是如何成为超市顶流的，人们只知道： 盒马的姜黄生姜柠檬饮、山姆的姜黄柠檬汁总是断货； 01 双十一开售以来，一口姜黄饮的销量环比9月增长了14倍。 在我还在思索"到底在哪里看过姜黄"的时候，这个长得很像咖喱伴侣的小东西就摇身变成时尚超模，一窝蜂挤进了中产超市。 站在中产超市的货架前，放眼望去： 被抢断货的「超级饮料」 到处都是超级食物的影子。 又贵又难喝？ 众所周知，当风已经吹进中产超市的时候，消费市场上姜黄饮早已蔚然成风了。 但根据我作为老吃家的直觉，姜黄实在没有成为好喝饮品的潜质，原因有二： 第一，中产的味觉，素来不值得信任。 第二，除了姜撞奶，我没吃到过什么好吃的"姜家"产品。 当然，理性思考是一回事，好奇心是另一回事。 我看着盒马App上100ml售 ...

Group 1 - The core viewpoint of the articles emphasizes the growing recognition and promotion of oat milk as a healthy dietary choice in China, driven by both policy and scientific consensus [3][6][9] - The "Oat Milk Healthy Diet Initiative" was launched to promote the health consumption concept of oat milk, focusing on technological innovation, health value, scientific diet, healthy consumption, and policy collaboration [1][3] - OATLY, as the only corporate representative in the initiative, has successfully integrated global oat milk production technology with local consumer needs, leading to significant growth in both the coffee and retail sectors since entering the Chinese market in 2018 [9][11] Group 2 - Experts from various institutions advocate for the enhancement of oat milk processing technology to improve palatability and reduce consumption difficulty, while also promoting the inclusion of whole grains and dietary fiber in diets [6][9] - The initiative aims to expand the supply channels of oat milk products and explore more consumption scenarios, such as tea, coffee, dining, baking, and retail, to enhance accessibility and convenience [6][9] - The initiative reflects a commitment to industry responsibility and aims to position China as a leader in the global plant-based industry, aligning with the "Healthy China" strategy and scientific consensus [9][11]