淘宝天猫食品生鲜行业相关负责人表示，95后是购买这些"新中式养生"产品的绝对主力。以今年不少商家新推的五红粉为例，"五红"的主要成分是红 豆、红皮花生、红枣、红糖、枸杞，淘宝天猫平台数据显示，95后占比超过了66%。近两年持续霸占"新中式养生"赛道顶流的成分"姜黄粉"，下单人群 也主要集中在25-35岁之间。 当"你喝美式，我饮中式"成为社交暗号，"一口中式shot"在年轻人的办公桌与社交媒体中悄然风靡。 天猫双11数据显示，"新中式养生"食品销售依旧火爆。10月15日，天猫双11正式启动后，苹果黄芪、山药、葛根、姜黄、沙棘汁、刺梨汁等带有这些成 分的商品同比增长尤为显著。其中"苹果黄芪水"搜索量同比增长13倍，"山药粉"和"葛根粉"搜索量同比增长均超过6倍。 为更好承接这一消费趋势，今年天猫双11，淘宝天猫食品生鲜行业推出"中式食补节"活动，主打"情绪营销"，通过内容种草等方式，为消费者挑选出兼 具功能性与便捷性的"新中式养生"商品。同时，围绕这些特色供给组织食补直播专场，通过内容与场景联动，也帮助商家获得生意增长。 98年的小彭"沉迷"新中式养生超过3年，不同成分有什么功效，哪些成分适合搭配在一起，哪些可 ...

Group 1: Mini Products Trend - The concept of "mini" represents an extreme form of the one-person economy, offering a wider selection of products with lower individual burdens [1][25] - Mini products, such as 42g ice cream cones and 30g ice bricks, cater to consumers seeking smaller portions with less psychological burden [2][5] - The trend of miniaturization in food and beverages is gaining momentum, with companies like Coca-Cola introducing smaller packaging to appeal to modern consumers [6][7] Group 2: Market Impact and Consumer Behavior - Coca-Cola's introduction of a 248ml pocket bottle and 200ml mini cans has led to a market revival, with a 2.5% revenue increase in 2023 [8] - The miniaturization trend is also evident in alcoholic beverages, with smaller bottles becoming popular for home cocktail mixing [9][11] - The shift towards mini products aligns with changing consumer behaviors, particularly among younger generations who are drinking less and prefer smaller social gatherings [13][14] Group 3: Economic and Health Considerations - Mini products can serve as a pricing strategy, allowing companies to maintain or increase profit margins despite lower unit prices [15][16] - The demand for single-serving products is rising due to the increasing number of single-person households in China, projected to reach 150-200 million by 2030 [23][25] - Mini products provide a way for consumers to indulge in treats without excessive caloric intake, catering to a growing health-conscious market [26]